Home » Archives for Unilever
Tag: Unilever
Business.com Founder & CEO Jake Winebaum Joins Gigya’s Board of Directors
Media & Internet Veteran to Guide Leading Widget & Social Technologies Company PALO ALTO, Calif. – Gigya, Inc., the leading widget and content sharing platform for the social web, today announced that Jake Winebaum has joined Gigya’s board of directors. Winebaum was until recently the chief executive officer and founder of Business.com. He is currently [...]
Vibrant Signs on to Deliver In-Text Solutions Across ITV Websites
LONDON – Vibrant, the world leader in in-text solutions, has signed a year-long deal with ITV, the biggest commercial television network in the UK, to provide in-text solutions across its portfolio of online properties including www.itv.com, www.friendsreunited.com and www.itv-f1.com. Vibrant In-Text Solutions offer both advertising revenue through Vibrant In-Text Advertising and editorial solutions through Vibrant [...]
24/7 Real Media and OgilvyOne enter Joint Venture to launch China’s ITOP Digital Advertising Network
SHANGHAI, China – 24/7 Real Media, Inc., the leading digital marketing company, and OgilvyOne China’s ITOP Performance Marketing division, announced that they are entering a joint venture to create ITOP 24/7 – effective January 2009. Based in Beijing, ITOP 24/7 will be a Chinese display and contextual advertising network that will enable advertisers and publishers [...]
Denny Wilkinson Appointed Chief Operating Officer at MirriAd
NEW YORK – MirriAd Limited, the embedded advertising specialist, today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world. MirriAd’s solutions have now been adopted in both Hollywood and Bollywood where it is delivering a new [...]
Mobile Marketing Association Announces 2008 Global Award Finalists
Impact of Mobile Marketing Visible Through Successful Utilization and Development of Mobile Channel NEW YORK & LONDON & SINGAPORE & SAO PAULO, Brazil – The Mobile Marketing Association (MMA) (www.mmaglobal.com), which globally promotes the development and sustainability of mobile marketing, today announced the finalists for the MMA’s Fourth Annual Global Mobile Marketing Awards which honors [...]
Gigya Builds Interactive Advertising Bureau (IAB) Resource Widget
Portable widget provides instant access to IAB News, Editorial, Events and Ad Guidelines. Palo Alto, CA — November 3, 2008 — Gigya, Inc., the largest widget and content sharing platform for the social web, today announced that it has created a widget for the Interactive Advertising Bureau The IAB widget was designed to provides easy [...]
MediaAnalyzer Launches EmotionTracking Technology Worldwide
Advertising Metrics Company Now Analyzing Emotional Response of TV Advertisements NEW YORK – MediaAnalyzer (www.mediaanalyzer.com), an advertising metrics and testing company, has globally launched EmotionTracking™, a new technology that allows advertisers to measure consumers’ emotional responses to TV advertisements. MediaAnalyzer initial EmotionTracking clients include Vodafone, Johnson & Johnson and Stage Entertainment. Based on traditional lab [...]
Aegis Invests in Sustainability with Acquisition of Clownfish
Aegis Group plc (“Aegis”), the marketing communications group, today announces the acquisition of Clownfish, a pioneer in the field of sustainability for brands. The value of the gross assets acquired is £0.5m. Founded in 2002, Clownfish specialises in working with brands and businesses to understand how sustainability can improve business performance and how to communicate [...]
Contextual Advertising Leader Vibrant Launches New Editorial Product for Web Publishers Called “Vibrant Related Content”
Vibrant Evolves Hyperlink to Offer Related Links to Articles & Video NEW YORK – Vibrant (www.vibrantmedia.com), the world leader in contextual advertising solutions, has announced the launch of Vibrant Related Content, the editorial application of its advanced patented contextual technology. This automatic hyperlinking system recirculates users to more related articles, video, music, and images within [...]
Avenue A|Razorfish & Gigya Honored as 2008 MIXX Award Finalist for LEVIS 23/501 Widget Advertising Campaign
The Interactive Advertising Bureau to Showcase Finalists at the 2008 MIXX Awards Gala PALO ALTO, CA – Gigya, the leading social technologies company, announced its Levis® widget campaign, co-created with Avenue A|Razorfish, has been named by the Interactive Advertising Bureau as a finalist for the 2008 MIXX Awards in the category “Widget Marketing Campaign.” Avenue [...]
2008 OMMA Awards Finalists: Integrated Online Campaign
Following up from yesterday’s finalists list for ad creatives, we’ll take a look today at the OMMA Awards finalists for the “Integrated Online Campaign” category. As always, if you have any comments or insights, please feel free to shout them! Automotive Agency: OMD / Client: Nissan Live Sets on Yahoo Music Agency: Organic, Inc / [...]
2008 OMMA Awards Finalists: Online Advertising Creative
The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the “Online Advertising Creative” category – I see some of the best campaigns in there so please feel free to give your comments and thoughts on them. Standard, Flash or Rich [...]
Keep in touch!