Tag: tv advertising
Starcom MediaVest Group and DIRECTV Form Relationship to Launch Addressable, National Television Ads
CHICAGO – Starcom MediaVest Group (SMG) and DIRECTV, the world’s most popular video service, have an agreement in principle for SMG to assist DIRECTV in delivering scaled, household-addressable advertising to customer households with DVRs. The deal, the first of its kind on a national level, will allow SMG to be the first agency network to [...]
Ace Metrix Ad-of-the-Week: “Man Takes Avatar” for Windows Phone 7 From Microsoft
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ad-of-the-Week for the week ending December 14, 2010. The “Man Takes Avatar With Him” ad for Windows Phone 7 from Microsoft, registered the top overall weekly Ace Score™ with a score of 623, out of a possible 950. The ad features a [...]
Nexstar Broadcasting Builds on Success of Its “101 Reasons TV Advertising Works” Campaign
- Highlights the Unrivaled Effectiveness of Local Television Advertising – More than Doubles the Number of Spots Outlining the Strength and Value of Local Television Advertising and Provides Stations With Tool Kits to Create Targeted Hyper-Local Promotional Messages IRVING, Texas – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced that based on a year of success, [...]
Ad Systems Expands Its Hotel TV Advertising Base
PHOENIX – Ad Systems Communications, Inc. (OTCQB: ADSY), a leading service provider of digital media and video communications for all major cable TV networks, announces the installation of “Web TV-Guide” and video ad system into the Courtyard by Marriott Hotel Metro Center in conjunction with Superior Broadband, Inc. This is in addition to an existing [...]
Ad Systems Communications Signs Multi Year Contract with New MSO Cable TV Operator
CHICAGO – Ad Systems Communications, Inc. (OTCQB:ADSY), a leading service provider of digital media and video communications for all major cable TV networks, announced it has completed the contracts with Crystal Broadband Networks. to install its proprietary, patent pending cable TV ad insertion technology. This contract names Ad Systems Communications, Inc. as the exclusive cable [...]
Kantar Media Reports U.S. Advertising Expenditures Increased 5.7% in the First Half of 2010
NEW YORK – Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent [...]
DIRECTV and Google Enter into Ad Sales Partnership
Advertisers Will Be Able To Reach Eleven DIRECTV Channels Through Google TV Ads NEW YORK – DIRECTV, the world’s most popular video service, and Google announced a strategic partnership in which Google will become the sales representative for a broad selection of advertising inventory on several cable networks carried on DIRECTV.
Ace Metrix Paces Growth with Addition of Chief Revenue Officer; Jack Flanagan Joins Management Team
Extensive Experience in Media, Syndicated Data and Software Sales LOS ANGELES – Ace Metrix™, the industry standard in television advertising analytics, announced that Jack Flanagan, most recently executive vice president with comScore, Inc., has joined the company as Chief Revenue Officer. Flanagan, with extensive sales, management and international experience, will be headquartered in New York [...]
Ace Metrix Quarterly Top 10 Puts Dawn Ultra Ad in Top Spot for Most Impactful TV Advertising Creative
Dawn Ad Featuring Clean-up of Oil-Soaked Birds Demonstrates Positive Reaction to Cause-Related Marketing LOS ANGELES – Ace Metrix, the industry standard in television advertising analytics, announced the Ace Metrix Quarterly Top 10 for the second quarter ending June 30, 2010. The winning ad, called “Wash Away” for P&G Dawn Ultra dishwashing liquid, scored an Ace [...]
CableLabs Advertising Event Proves Interoperability on SCTE 130 Standard
LOUISVILLE, Colo. – CableLabs’ recent multi-faceted Advanced Advertising Interop successfully demonstrated interoperability across a number of advertising interfaces as envisioned by industry standards and specifications. Held in conjunction with the Society of Cable Telecommunications Engineers (SCTE) DVS/Working Group 5 and Canoe Ventures LLC, the weeklong interop sought to further the capability to deliver new and [...]
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