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Internet Ads Can (and Will) be As Effective as TV
Sometimes it is lonely to be the CEO of the biggest independent advertising technology partner for publishers. The long view: my belief in standing behind the high quality publishers to make Internet advertising work at least as well as the best TV advertising – is a position not often shared. Yet I believe that we [...]
Strategy Analytics: Multi-screen Users are Avoiding TV Ads
BOSTON – People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by Strategy Analytics’ Digital Home Observatory. The report, “Multi-Screen User Behaviors in the Home,” identifies the reasons why multi-screen users shift their focus between devices [...]
TRA Launches Media TRAnalytics 3.0 Featuring StoryFinder
Enhancement of Patented Solution Provides Clients with Ability to Easily Identify the Highest Rated Products and Categories for Particular Networks and Stations NEW YORK – TRA, Inc., which provides the industry’s premium solution for increasing the accountability of television advertising, announced the newest version of its patented business intelligence software solution, Media TRAnalytics® 3.0. The [...]
TRA and NDS Partner to Market TV Advertising Accountability
Joint marketing agreement for advanced information on ROI and advertising accountability on TV platforms NEW YORK & LONDON – TRA, Inc., an innovative media measurement and analytics software company, and NDS, the leading provider of technology solutions for digital pay-TV, announced a partnership to market TV advertising accountability solutions. TRA will integrate NDS Dynamic Audience [...]
Advertising Potential of Mobile Digital Television Highlighted at 4A’s Conference in Austin
America’s Advertising Community Learns How Real TV “On the Go” Could Change America’s Viewing Habits 4A’s 2011 AUSTIN, Texas – Imagine carrying your favorite TV programs with you wherever you go, whether it’s to relieve the monotony of a long line at the supermarket or to enjoy a personal telecast in the bedroom while the [...]
YuMe Releases New Data Demonstrating Changing Attitudes to Online Video and TV, Validates Importance of Online Video Audience
Findings Support Effectiveness of Online Video Ad Campaigns in Conjunction with TV Advertising REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the results of two complimentary studies proving the increasing power of online video for ad campaigns. Taken together, these studies offer a compelling picture of the mainstreaming of [...]
Starcom MediaVest Group and DIRECTV Form Relationship to Launch Addressable, National Television Ads
CHICAGO – Starcom MediaVest Group (SMG) and DIRECTV, the world’s most popular video service, have an agreement in principle for SMG to assist DIRECTV in delivering scaled, household-addressable advertising to customer households with DVRs. The deal, the first of its kind on a national level, will allow SMG to be the first agency network to [...]
Ace Metrix Ad-of-the-Week: “Man Takes Avatar” for Windows Phone 7 From Microsoft
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ad-of-the-Week for the week ending December 14, 2010. The “Man Takes Avatar With Him” ad for Windows Phone 7 from Microsoft, registered the top overall weekly Ace Score™ with a score of 623, out of a possible 950. The ad features a [...]
Nexstar Broadcasting Builds on Success of Its “101 Reasons TV Advertising Works” Campaign
- Highlights the Unrivaled Effectiveness of Local Television Advertising – More than Doubles the Number of Spots Outlining the Strength and Value of Local Television Advertising and Provides Stations With Tool Kits to Create Targeted Hyper-Local Promotional Messages IRVING, Texas – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced that based on a year of success, [...]
Ad Systems Expands Its Hotel TV Advertising Base
PHOENIX – Ad Systems Communications, Inc. (OTCQB: ADSY), a leading service provider of digital media and video communications for all major cable TV networks, announces the installation of “Web TV-Guide” and video ad system into the Courtyard by Marriott Hotel Metro Center in conjunction with Superior Broadband, Inc. This is in addition to an existing [...]
Ad Systems Communications Signs Multi Year Contract with New MSO Cable TV Operator
CHICAGO – Ad Systems Communications, Inc. (OTCQB:ADSY), a leading service provider of digital media and video communications for all major cable TV networks, announced it has completed the contracts with Crystal Broadband Networks. to install its proprietary, patent pending cable TV ad insertion technology. This contract names Ad Systems Communications, Inc. as the exclusive cable [...]
Kantar Media Reports U.S. Advertising Expenditures Increased 5.7% in the First Half of 2010
NEW YORK – Total advertising expenditures in the first six months of 2010 rose 5.7 percent from a year ago and finished the period at $63.57 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2010 was up 5.4 percent [...]
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