Online investing firm launches new integrated marketing campaign with new tagline, logo and advertising creative to tap into trend of empowered, independent investors

ST. LOUIS – Scottrade, the online investing firm that has attracted do-it-yourself investors through its trademark $7 online stock trades and commercials featuring its founder and CEO flying a purple helicopter, is announcing an updated branding approach and new advertising campaign that launches nationwide today.
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NEW YORK – Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2009 was down 15.3 percent versus last year, the sixth consecutive quarter of year-over-year declines.
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New U.K. Ad Platform to Reach 3.7 Million Cable TV Homes; SeaChange Axiom On Demand Customer Derives New Benefits; On Demand Group Extends Content Partnership to Advertising

ACTON, Mass. & LONDON – SeaChange International (NASDAQ: SEAC) announced it has begun rollout of its dynamic VOD advertising technology for Virgin Media, the UK’s leading on-demand cable television operator. SeaChange AdPulse On Demand software is being deployed over the national SeaChange Axiom on Demand footprint serving 3.7 million digital cable homes, beginning with 300,000 homes from this month.
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Delta Faucet “Messy Hands” Ad Tops List with Ace Score of 705

LOS ANGELES – Ace Metrix, the leader in on-demand advertising intelligence, announced the Ace Score™ Quarterly Creative Top 10, a quarterly ranking of the Top 10 television ads with the best creative effectiveness as measured by the Ace Score. The Ace Score is a patent-pending measurement of creative effectiveness based on measures of persuasion and watchability, and delivered by the on-demand Ace Metrix service.
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MPG US COO Will Bring 28 Years of Advertising Industry Experience to New Role

NEW YORK – The Television Bureau of Advertising (“TVB”) announced that Steve J. Lanzano, 50, has been named President, effective January 1, 2010. Mr. Lanzano will assume the position from Christopher Rohrs, who served as the President of TVB for ten years and announced plans earlier this year to leave his role at TVB in 2009.
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Company to Demonstrate OpenTV Eclipse for Emerging Ad Insertion Operations
IBC 2009
Stand C81

SAN FRANCISCO – OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television and advanced advertising solutions, will showcase OpenTV Eclipse®, the company’s entry-level campaign management solution, at the IBC show in Amsterdam, Sept. 11-15, 2009, Hall 1, Stand C81.
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Internet banner ads most ignored

ROCHESTER, N.Y. – One of the main purposes of advertising is to help consumers decide what products and services they should buy or use. With so many different types of advertising being used today the question becomes what types are considered most helpful, that is they help people decide what products or services to actually purchase and which ones are most likely to be ignored or disregarded?
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Integrated solution will enable pay-TV operators to deliver personalized and contextual offers, promotions and recommendations of relevant content to subscribers across multiple platforms
Proof of concept demos will be shown at IBC 2009 on the NDS booth, 1.A71
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