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Scott Tomlin Joins TRAFFIQ as Senior VP of Engineering
Proven E-Commerce and Online Marketing Executive Tapped to Spearhead New Product, Services Development NEW YORK, NY— TRAFFIQ®, the digital media workflow platform, today announced the addition of online advertising technology development expert Scott Tomlin to its team. In his new role as Senior Vice President of Engineering, Tomlin will lead TRAFFIQ’s world-class team of developers [...]
TRAFFIQ Adds Advertising Technology Veteran To Board of Advisors
Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
Mpire Corporation Unveils Breakthrough Campaign Verification and Ad Optimization Technology
AdXpose Invite-Only Campaign Testing Opens Today; Private Beta Partners Already Include Atom.com, Jones Soda, Keen Footwear, OpenX, TRAFFIQ and Wetpaint AdXpose is patent-pending ad technology that gives brand marketers and interactive agencies campaign verification and optimization anywhere their ads run across the Internet. Highlighted Links
DOCLIX Appoints New Head of Marketing
Yael Yekutiel Joins Premium Advertising Network as Vice President of Marketing and Public Relations NEW YORK – DOCLIX Inc., a provider of performance advertising solutions, announced it has expanded its executive team with the appointment of Yael Yekutiel as vice president of marketing and public relations. Yael will report to DOCLIX chief executive officer Oded [...]
TRAFFIQ Marketplace Generates Unprecedented Ad Rates
Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks. New data shows that the average rate for display ad inventory [...]
TRAFFIQ Announces Next Generation Advertising Marketplace
Sneak Preview to be Available at Ad:Tech New York ad:tech New York Booth No. 926 NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and [...]
TRAFFIQ to Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at ad:tech New York
NEW YORK – ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first, a preview of the next-generation platform soon to be forthcoming from TRAFFIQ® – The Premium Advertising Marketplace; and second, a myth-busting panel discussion on the real-world value of online exchanges, to [...]
TRAFFIQ to Co-Host Panel about Emerging Self-Service Advertising Model, at the IAB MIXX Conference
NEW YORK – TRAFFIQ® – The Internet Traffic Exchange will help shatter conventional thinking about interactive advertising not once, but twice at the upcoming Interactive Advertising Bureau’s MIXX Conference and Expo. TRAFFIQ is co-hosting an expert panel on automation for online advertising, and sponsoring the prestigious MIXX Awards in honor of the industry’s top creative [...]
TRAFFIQ Adds New Head of Business Development
Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development. NEW YORK, NY – July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister. In his [...]
TRAFFIQ Announces New Version of Its Online Ad Exchange
SAN FRANCISCO, April 15, 2008 – TRAFFIQ™ – The Internet Traffic Exchange today announced it will shortly release the latest version of its Web-based trading platform for buyers and sellers of online media. This release – being previewed April 15 and 16 at ad:tech San Francisco – adds a new tool for buying and selling [...]
TRAFFIQ to Preview New Platform, Co-Host Panel, and Contend for People’s Choice Award at ad:tech San Francisco
NEW YORK, April 9, 2008 – TRAFFIQ™ – The Internet Traffic Exchange will have a strong presence at ad:tech San Francisco, emerging as a key authority in the industry discussion about the ongoing shift of advertisers and publishers to ad exchanges. TRAFFIQ to Preview New Ad Exchange Capabilities: Stop by TRAFFIQ’s booth No. 5271 in [...]
TRAFFIQ Advertising Exchange Nominated for ad:tech Best Business-to-Business Transaction Website Award
Award Identifies Most Advanced Web-Based Transaction Platforms New York, NY – March 27, 2008 – TRAFFIQ™ – The Internet Traffic Exchange today announced it has been selected as a finalist for Ad:Tech’s 2008 ‘Best Business-to-Business Transaction Website’ award. The Ad:Tech awards recognize web-based platforms that are able to simplify complex business processes and create new [...]
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