NEW YORK – Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in the new year.
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NBC local, Star Tribune, iSports, HotStop and other top mobile sites partner with Mojiva to create new mobile network that pairs premium brands with premium publishers

NEW YORK – Mojiva unveiled the Mojiva Premium Network, which now makes it easy for mobile marketers to deliver targeted ads that reach audiences on some of the mobile Web’s most popular destinations, including local NBC sites, the Star Tribune, iSports and HotStop. Mojiva’s Premium Network is comprised of mobile publishers in several content categories such as news, sports, entertainment, weather, technology, finance and auto. In addition, the same industry leading targeting, measurement and reporting tools that advertisers are currently using on Mojiva’s existing self-serve network are also available through the Premium Network.
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