WOBURN, Mass. – RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced that RAMP CEO Tom Wilde will be presenting at the upcoming Digital Content Monetization East Conference in New York. Mr. Wilde’s presentation “Play it Forward-Context and the Future of the Online Video Experience” will provide a vision of what’s possible and what’s next for the consumer online video experience.

Presentation Details:

Title:               Play it Forward-Context and the Future of the Online Video Experience
Date:               Wed, October 12th, 10:20am ET
Location:      Millennium Broadway Hotel New York
145 West 44th Street
New York, NY

About DCM East

The premise behind DCM East is simple: to help media & entertainment experts improve processes, build audiences, create relationships… in short, anything which enables you to monetize your digital content. For more information visit http://www.dcm-east.com/.

About RAMP

RAMP has developed the Web’s first Content Optimization platform, and is the only universal solution for all types of web content – video, audio, text and images. Using RAMP, our customers are able to fully leverage the value of all of their content assets by driving increased discovery across search and social sites, enhance user engagement through dynamic search and publishing solutions, and maximize revenue through sophisticated advertising capabilities.

Leading publishers using RAMP include –Thomson Reuters, FOXNews, Comcast, Dow Jones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.

WOBURN, Mass. – RAMP, the industry’s leading Content Optimization platform for major online media publishers, announced that existing customer, FOX Sports Interactive Media (FSIM), has chosen to expand the search and publishing solutions provided by RAMP to three Web properties including FOXSports.com, and the websites of the FOX Soccer Channel and FOX Sports En Espanol. FOX Sports Net plans to launch the RAMP search and publishing solutions on their Regional sports sites later this year.

As a result of this expanded agreement, the FSIM web sites will integrate the enhanced user experiences that RAMP’s Content Optimization delivers, including improved search engine discovery, dynamic topic pages adapted to users’ search and browsing behavior, and granular transcript based navigation within audio and video files. All such usability is provided within RAMP’s universal publishing approach with audio, video, text and images integrated towards a complete end-user experience.

“Competing on the Web today requires that content be searched and discovered easily across the major search engines and social networks, and also on publisher and partner sites,” said Matt Calos, Senior Vice President and Chief Product Officer for FSIM. “RAMP’s Content Optimization solutions have enabled us to address these challenges at scale, allowing us to focus on creating great content and improving the overall experience for our users.”

With RAMP’s award-winning platform, FSIM is able to deliver search and engagement experiences across all types of content – audio, video, images and text, including:

- Comprehensive site search, including access to 100% of the text, image, audio, and video content across the sites, indexed in real time as new content is published;
- Time stamped video search, allowing users to locate and “jump-to” the precise point in videos where relevant search terms are mentioned;
- Universal topic index pages, allowing users to follow topics of interest such as teams, players, tournaments and more;
- Automated cross-site linking, promoting topics to users contextually within articles, as well as maximizing search engine optimization efforts.

“We are thrilled to be expanding our relationship with FOX Sports Interactive Media,” said Tom Wilde, RAMP CEO. “Sports is a highly competitive vertical on the Web, and RAMP enables FOX Sports Interactive Media to deliver the best possible user experience and ensure its high quality content can be easily found and consumed.”

About RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers’ workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. RAMP maximizes the value of publishers’ content while reducing costs.

Leading publishers using RAMP include NBCU, FOXNews, DowJones, Meredith, Comcast, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.

WOBURN, Mass. – RAMP, the industry’s leading Content Optimization platform for major online media publishers, announced continued customer momentum following the announcement of its award-winning Content Optimization platform.

“As major media companies continue to focus on leveraging their businesses online, our Content Optimization solution has moved front and center as the most cost-efficient approach for unlocking the value of our customers’ unique content assets.”

“Continued growth in our core market is very gratifying, and we are thrilled to announce our new customer wins,” said Tom Wilde, RAMP’s CEO. “As major media companies continue to focus on leveraging their businesses online, our Content Optimization solution has moved front and center as the most cost-efficient approach for unlocking the value of our customers’ unique content assets.”

RAMP’s new customers represent continued success across its core market verticals in news, local, entertainment, and web media. RAMP’s recent customer deployments include delivering the following benefits:

Universal site search – RAMP delivers the web’s first solution for delivering integrated site search, blending text, image, video, and audio content into a single search box experience and driving dramatic increases in video streams and pageviews per user session.
Automatic video transcription and tagging- RAMP’s patented ability to generated time-stamped transcripts and tags from audio and video content delivers a “lean-forward” video experience for end users
Video search engine optimization- RAMP’s metadata production and indexing capabilities delivers dramatic improvement in video search engine rankings and organic traffic
Automated topic page publishing – RAMP continuously and automatically organizes content of all formats into topically organized pages which are optimized for search engine discovery.
On November 18, 2009, the company announced the launch of RAMP as a platform based Content Optimization solution comprising its core technologies that have been deployed and tested in the market with major publishers and media companies such as NBC, FOX, Meredith and Thomson Reuters since 2006.

About RAMP

RAMP is an advanced Content Optimization SaaS platform providing publishers’ workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs.

Leading publishers using RAMP include – FOXNews, NBC, DowJones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.

NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.

“Tom is a fantastic addition to TRAFFIQ’s advisory board,” said Kahn. “His deep understanding of the space and the technology that drives this industry is unmatched. Tom’s insight and experience in managing large and complex technology products is exactly the kind of knowledge base that we are looking for as TRAFFIQ continues to grow, and its underlying technology becomes more sophisticated. Tom will be a critical sounding board on all the features in our product pipeline, including better media targeting tools, time-saving workflow improvements, and services that make use of the valuable market data we collect.”

The industry’s only horizontal, direct-to-publisher display media management and buying platform, TRAFFIQ helps agencies leverage and increase their buying power, and improves publishers’ selling strength. This comprehensive system is engineered to incorporate all components of the media planning, buying and selling process, including site search and media planning, smart inventory packaging tools, automated RFP distribution, negotiation management and order execution, campaign optimization, and publisher reconciliation/invoicing.

“I am very excited about working with the TRAFFIQ team,” said Iler. “I believe their solution is truly unique, and fills an important gap in the online advertising marketplace. As advertising alternatives continue to consolidate and converge, systems like TRAFFIQ’s will be needed to help advertisers manage an increasingly complex buying process.”

Other members of TRAFFIQ’s advisory board include Chris Schroeder, CEO of the HealthCentral Network; David J. Londoner, General Partner of the North River Company; Tom Wilde, CEO of Everyzing and Mark Wright of Blue Chip Venture Partners.

About Tom Iler:

Tom most recently served as SVP & Chief Information Officer Platform-A overseeing the technology division for the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of online marketing solutions powered by the Web’s best advertising technologies. As CIO, Tom was responsible for the company’s 340 technology employees located in eight cities across the US and Europe. In this role, he was responsible for providing leadership and oversight for the development, maintenance and operation of the Company’s information systems. Prior to AOL, Tom was the CIO of Advertising.com. As chief information officer for Advertising.com, Tom led the company’s technology team and was responsible for maintaining, developing and operating the company’s award-winning information systems. Platform-A and Advertising.com are a division of AOL/Time Warner. Prior to Advertising.com, Tom served as CIO for Baltimore County Government, overseeing the technology and systems which supported and served over 6,000 employees and 750,000 citizens.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include thousands of leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

CAMBRIDGE, Mass. – EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.