New customers including Newsweek, Comcast, RedOrbit, and Freedom Communications added to existing portfolio of leading brands since the recent launch of its RAMP Content Optimization platform and rebrand of the company.
WOBURN, Mass. – RAMP, the industry’s leading Content Optimization platform for major online media publishers, announced continued customer momentum following the announcement of its award-winning Content Optimization platform.
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Former SVP and CIO of AOL’s Platform A Joins TRAFFIQ’s Advisory Board
NEW YORK – TRAFFIQ’s Chief Executive Officer, Mark Kahn, announced that Tom Iler, the former SVP and Chief Information Officer for AOL’s Platform A, has agreed to join TRAFFIQ’s Board of Advisors.
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Integration of YuMe Will Enable Improved Monetization and Ad Targeting Opportunities across EveryZing’s Publisher Network
CAMBRIDGE, Mass. – EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that it has entered into a strategic partnership with YuMe to provide turnkey in-stream advertising solutions to its network of publisher customers. YuMe is the leading ad management platform and a premium advertising network for the explosive online video industry, and includes publisher relationships with over 500 video sites including NBC and MSN. With the YuMe integration, EveryZing’s customers can now fully manage their own in-stream ad campaigns, or benefit from the monetization of their content from the YuMe advertising network. YuMe’s Adaptive Campaign Engine (ACE) accepts ad feeds from third-party ad networks and third-party syndication feeds, such as Google AdSense for Video and Shopping.com, which can be included in a publisher’s overall advertising mix ensuring each video ad impression is matched to the best money-making opportunity.
