Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders in Audience Measurement
IBC 2009
Hall 1 Stand C81
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A new study from TNS and Eyeblaster, an independent 3rd party ad server reveals cross channel campaigns constitute almost one quarter of total campaigns showing a major move to integrate cross channel performance data – across TV, outdoor, mobile, print and online.

The survey polled 400 senior marketing executives across the globe citing that marketers are indeed looking for cross channel data and reporting. Evidence also points out that marketers expect total digital market spending to grow by 30% over the next two years with a third of the market experiencing growth over 50%. Highlights include:
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Reported Revenues up Almost 34%
Constant Currency Revenues up over 10%
Like-for-Like Revenues Down Almost 7%

NEW YORK & LONDON – WPP (NASDAQ:WPPGY) reported its 2009 Five Month Trading Update.

The following statement was made by the Chairman at the Company’s 37th Annual General Meeting held in Dublin:
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