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Kantar Launches Kantar Media
Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries NEW YORK – Kantar, one of the world’s largest insight, information and consultancy networks, announced that TNS Media and KMR Group are changing their name to Kantar Media. The transition to Kantar Media completes the integration process begun in [...]
TNS Media Intelligence Reports Super Bowl Spending Reached $2.17 Billion over the Past 20 Years
Historical Advertising Data Showcases Super Bowl’s Leading Spenders, Quadrupled Ad Rates and More Cluttered Air Time NEW YORK – The escalating chatter surrounding Super Bowl XLIV is not just about the teams competing for the 2010 championship. The TV commercials that will appear during the game are also the subject of discussion and speculation. And [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.7 Percent in First 9 Months of 2009
NEW YORK – Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2009 was down 15.3 percent [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.2% in First Quarter 2009
NEW YORK – Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in [...]
TNS Media Provides Full Analysis of Super Bowl Advertising Campaigns
NEW YORK – TNS Media released its annual post-game analysis of Super Bowl advertising, combining findings on this year’s brand face-offs, including top advertisers, commercial ratings, as well as the online buzz and traction generated by this year’s winners and losers. “The Super Bowl is certainly a unique event because of its ability to command [...]
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