New Widget Platform Allows Media Owners to Distribute Content of Any Type to Spread and Elevate Brand Quality Among In-Network Publishers
SAN BRUNO, CA, March 25, 2008 – Adify, the premier technology and media company focused on vertical online advertising, today announced Adify Widget Share. The content syndication platform enables media creators to elevate the brand quality of in-network sites by securely syndicating exclusive content of any type (RSS, video, Flash games, etc.) via widgets within an editorially selected community of publishers. Through a new, highly configurable widget distribution and tracking platform, Adify Network Builders will be able to increase the quantity and quality of content viewed across sister sites, thereby visually branding their network to increase reader loyalty and engagement.
Adify Widget Share transforms online networks from simple advertising vehicles into communities with captive audiences. By providing access to exclusive content and publicizing the most recent updates across the entire network, widgets drive more traffic across all network sites. As a result, media owners can generate higher advertising rates through increased page views and traffic, and better targeting based on valuable information about their sites’ readership interests. Different from viral widgets, only publishers whose content is on-target and reviewed by the editorial team of Adify’s Network Builders can access and showcase these widgets.
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