INDIANAPOLIS – A new study released today by global interactive marketing provider ExactTarget finds 93 percent of Facebook users click the “Like” button at least monthly, but the meaning behind “Like” varies considerably by age and context.

Featured in The Meaning of Like, the latest in ExactTarget’s Subscribers, Fans and Followers research series, the study found the most common uses of “Like” related to posts made by friends, followed by clicking the “Like” button on sites outside of Facebook as a form of ‘social bookmarking.’

“With Facebook such a vital part of the online social fabric, marketers need to be smart and strategic when developing campaigns on Facebook,” said Jeff Rohrs, vice president, ExactTarget’s Marketing Research and Education Group. “A click of the ‘Like’ button means different things to different people. It creates an opportunity for further engagement, but it is merely one step toward the types of meaningful, cross-channel relationships marketers need to succeed.”

According to the research, a universal meaning of “Like” has yet to emerge largely because a click depends on the individual consumer and the context in which the “Like” button is used, Rohrs said.

Key findings of the research include:

- 45 percent of Facebook users say they “Like” a company at least monthly, while 35 percent say they never “Like” a company.
- 44 percent “Like” something posted by a company on Facebook at least once a month.
- “Like” is not the same thing as permission – 15 percent say “Liking” a company’s Facebook page should “Always” be interpreted as permission to post marketing messages that appear in a user’s news feed, while 39 percent say their “Like” should “Never” be interpreted as permission.
- People who “Like” a lot of brands (11 or more) are more likely to be motivated by rewards in the form of coupons or exclusive deals in exchange for their “Like.”
- Younger consumers (age 18-26) tend to use “Like” for self-expression and public endorsement of a brand.
- Consumers 27 and older are more likely to expect something of value in exchange for their “Like.”
- Among people that have “Liked” at least one brand, 31 percent have avoided “Liking” more brands because they do not want to push things into their friends’ newsfeeds.
- The average U.S. Facebook user “Likes” an average of 14 companies/brands.

“Facebook has emerged an essential interactive channel for brands to create engaging experiences and share relevant content,” said Tim Kopp, ExactTarget’s chief marketing officer. “The Meaning of Like provides marketers exclusive new insights on what consumers expect from brands on Facebook and offers recommendations on how to integrate the channel into the broader marketing mix.”

Based on a series of focus groups, interviews and surveys conducted in May and June 2011, The Meaning of Like is the tenth report in ExactTarget’s Subscribers, Fans & Followers research series. For more information about the study and to access the Subscribers, Fans & Followers data, visit www.ExactTarget.com/sff.

The debut of the research comes less than a week after ExactTarget launched its SocialPages application, a solution that enables marketers to create and integrate branded Facebook pages into cross-channel interactive marketing campaigns. Built as an application on the ExactTarget Interactive Marketing Hub, SocialPages provides a drag and drop interface to create and manage branded Facebook tabs and monitor real-time performance and cross-channel engagement across email, mobile, social media and the Web. For more information about ExactTarget’s SocialPages application, click here.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub TM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Adobe Omniture and Webtrends among many others. ExactTarget powers permission-based cross-channel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

ExactTarget Connections 2011
INDIANAPOLIS – ExactTarget, a global provider of interactive marketing solutions, announced that leaders from Facebook, Yahoo!, Adobe, Foursquare, Klout and award-winning journalist and philanthropist Soledad O’Brien have joined the speaker lineup for ExactTarget Connections 2011.

The global tech execs and award-winning O’Brien join previously announced speakers for the three-day event, including Wikipedia founder Jimmy Wales, Best Buy Global Chief Marketing Officer Barry Judge, Best Buy Chief Technology Officer Robert Stephens, author Aron Ralston and eMarketer Chief Executive Officer and Co-founder Geoff Ramsey.

“Technology is breaking down barriers and empowering people to create a conversation that is changing the world,” said Tim Kopp, ExactTarget’s chief marketing officer. “There is no better group of experts than Facebook, Yahoo!, Adobe, Foursquare, Klout and Soledad to demonstrate how the power of one person, one technology and one idea can make a lasting positive impact locally, nationally and around the globe.”

Speakers announced today, include:

CNN – Soledad O’Brien, global journalist, news anchor and philanthropist
Facebook – Tom Arrix, vice president of sales
Adobe – Brad Rencher, senior vice president and general manager
Yahoo! – Miriam Geller, director of product management
Foursquare – Siobhan Quinn, product manager
Klout – Joe Fernandez, chief executive officer

Reinforcing the conference theme of “The Power of One,” O’Brien will keynote the final day of Connections ’11 with an address and discussion on the power of one person to make a difference in the world through education and diversity.

The conference, which runs Sept. 13 -15, will feature more than 50 breakout sessions ranging from cross-channel marketing best practices to case studies featuring results with campaigns across email, mobile, social media and the Web.

Registration is available online at ExactTarget Connections 2011. Marketers who register before Aug. 10 will receive $200 off the $995 registration fee. Marketers attending Connections ’11 may also register for ExactTarget’s certification session Sept. 12 in Indianapolis. The day-long program offers registrants the opportunity to earn certification in three levels – Professional, Marketer and Partner. To register or to learn more, visit www.Connections2011.com.

Connections ’11 follows ExactTarget Connections ‘10, which welcomed more than 2,000 marketers to Indianapolis and featured a lineup of industry titans including Virgin Group Founder and Chairman Sir Richard Branson, Twitter CEO Dick Costolo and a private concert from Grammy Award-winning band Train.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide today that provides marketers practical advice on how to create effective cross-channel marketing campaigns across social media, email, mobile and the Web.

Entitled The Field Guide to Cross-Channel Marketing, the new guide features channel-specific best practices and offers actionable insight on how to connect channels to create successful cross-channel campaigns.

“Regardless of their industry, interactive marketers must be able to deliver optimized, relevant and customized experiences as customers become more difficult to engage,” said Tim Kopp, chief marketing officer at ExactTarget. “This guide gives real world advice and direction to help marketers meet and exceed customer expectations, and achieve cross-channel marketing success.”

Featuring insights from ExactTarget’s acclaimed Subscribers, Fans and Followers series and industry thought leaders including MarketingSherpa, the guide includes advice for marketers across several industries including retail, financial services, technology and publishing among others.

The guide includes:

- Actionable advice on how best to engage customers at the right time using the right mix of interactive marketing channels;
- Proven tactics to boost revenue using social media, email, text campaigns and websites; and
- Real-world examples of successful cross-channel strategies for B2C and B2B marketers.

The free Field Guide to Cross-Channel Marketing is available for download by clicking here.

The launch of the new guide follows a recent Forrester Consulting study commissioned by ExactTarget that found 48 percent of interactive marketing executives rank understanding customers’ cross-channel interactions as one of the top challenges facing marketing today. Entitled “The New Campaign Management Mandate,” the June 2011 study found marketers’ lack of cross-channel insights result in brands interacting through disconnected channels that fail to deliver seamless brand experiences and the real-time, relevant dialog consumers expect.

Based on a survey of nearly 160 marketers, the study identified key challenges marketers face to meet the new reality of cross-channel engagement and offered persona-based recommendations to help marketers evolve their interactive campaign management capabilities.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide that offers practical advice on how to transform consumer research into effective marketing campaigns across email, Facebook and Twitter.

Entitled Top 5 Things Consumers Want from Marketers, the guide pairs findings from ExactTarget’s consumer research with clear step-by-step advice on how to create engaging interactive marketing campaigns that deliver on consumers’ expectations and drive new business.

“Consumers’ expectations of brands have never been higher,” said Tim Kopp, ExactTarget chief marketing officer. “Our new guide brings together the best of our research with real-world ‘how-to’ recommendations designed to help marketers create powerful interactive marketing campaigns that build brand loyalty and increase customer lifetime value.”

Featuring insights from ExactTarget’s consumer research, including its acclaimed Subscribers, Fans and Followers series, the new guide includes practical advice on how to:

- Expand an email marketing program to include Twitter and Facebook;
- Coordinate interactions across all online channels to create a seamless customer experience;
- Allow customers to select the best channel and frequency for brand interaction; and
- Optimize campaigns to increase engagement and overall performance.

“As consumers continue to evolve into digital media multitaskers, the rules of marketing will be irreversibly changed,” states the Nov. 2010 report by Forrester Research Inc. entitled “CMO Mandate: Adapt or Perish”. “In this new world, there is greater demand to consume media across multiple platforms, causing exponential growth of content — both branded and user-generated — but unfortunately consumers will become more difficult to engage.”

The Top 5 Things Consumers Want from Marketers briefing is available for free download at www.ExactTarget.com/ConsumersWant.

The launch of the new guide follows news that ExactTarget’s next generation of interactive marketing technology – the Interactive Marketing HubTM – has been named the “Innovation of the Year.” Awarded by technology trade association TechPoint, the honor recognized the Interactive Marketing Hub’s unique strength and ability to enable marketers to plan, monitor and track real-time interactive marketing programs from a single dashboard. By aggregating all customer interaction data as it happens, the Interactive Marketing Hub allows marketers to instantly take action on data across all online channels in real time.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new executive briefing defining a new framework to help organizations break down organizational and operational barriers between email, mobile, social media and Websites.

Entitled Unsiloed: Breaking Down Barriers to Fuel the Digital Dialogue, the briefing defines a three-step process that incorporates best practices in strategy, technology and operations to help marketers realign interactive marketing efforts around consumers instead of delivery channels like email or social media.

“Effective interactive marketing isn’t about which channel is better – it’s about the unique needs of the consumer,” said Tim Kopp, ExactTarget chief marketing officer. “’Unsiloed: Breaking Down Barriers offers a practical blueprint for marketers to create more effective data-driven interactive programs.”

Featuring real-world examples and insight from industry experts, the report includes advice on how to define an interactive marketing strategy and highlights key issues facing marketers looking to connect with consumers across email and emerging social channels. The 12-page report also offers recommendations on how best to build, equip and operate interactive teams across multiple organizations, brands or geographies.

“As consumers continue to evolve into digital media multitaskers, the rules of marketing will be irreversibly changed,” states the Nov. 2010 report by Forrester Research Inc. entitled “CMO Mandate: Adapt Or Perish”. “In this new world, there is greater demand to consume media across multiple platforms, causing exponential growth of content — both branded and user-generated — but unfortunately consumers will become more difficult to engage.”

Marketers can download Unsiloed: Breaking Down Barriers to Fuel the Digital Dialogue report free of charge by clicking here.

The launch of Unsiloed comes nearly a week after ExactTarget unveiled its latest interactive marketing research The Social Breakup. The study, which is the latest from ExactTarget’s Subscribers, Fans and Followers research series, found that more than 90 percent of consumers have “broken up” with at least one brand on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages. For more information about the study and to download a complimentary copy of The Social Break-Up and prior reports, visit www.ExactTarget.com/sff.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing HubTM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

INDIANAPOLIS – A new study released by ExactTarget finds nearly 40 percent of consumers turning to Facebook and Twitter to supplement the news, information or deals they receive via email marketing.

Featured in ExactTarget’s Social Profile report, the survey of more than 1,500 consumers identified 12 distinct personas for how consumers interact with brands online by studying the levels of social media creation and consumption across all ages and income levels.

“Consumers don’t silo their engagement with brands to a single channel, instead they tend to ‘layer’ marketing channels on top of one another to meet their different objectives,” said Morgan Stewart, principal, ExactTarget’s research and education group. “The things that motivate consumers to go online initially dictate where and how they choose to engage with brands – whether that be email, Facebook or Twitter.”

Key findings of the research include:

- More than 90 percent of consumers that are a fan of, or “like,” at least one brand on Facebook also receive at least one permission-based marketing email per day.
- More than 75 percent of consumers that follow at least one brand on Twitter subscribe to at least one brand’s email marketing.
- Nearly half of consumers who engage with brands via Twitter do so silently, regularly reading tweets even though they do not have their own Twitter account.
- 45 percent of mothers with children living in the home identify themselves as ‘Deal Seekers’ and on average are a fan of 10 brands on Facebook, follow 10 companies on Twitter and receive 14 permission-based marketing emails daily.
33 percent of consumers identify themselves as Info Seekers, influenced most heavily by product reviews and other forms of user-generated content.
- While 28 percent of consumers under the age of 25 identify themselves as “social butterflies” and fan the most brands on Facebook, they are more likely to buy from companies that send them permission-based email.

“Simply understanding demographics of a customer group is no longer enough,” said Tim Kopp, ExactTarget’s chief marketing officer. “By bridging the gap between demographics and consumer motivations, the Social Profile research identifies unique personas that give marketers an entirely new level of understanding of consumer behavior.”

ExactTarget’s Social Profile study is the third research brief in ExactTarget’s six-part Subscribers, Fans & Followers research series set for release through September. The series provides marketers exclusive insight into how U.S. consumers’ interact with brands online based on a series of focus groups, interviews and surveys conducted in March and April. For more information about the study, to access an interactive application of the Subscribers, Fans & Followers data or to subscribe to receive future research briefs delivered via email, visit www.ExactTarget.com/sff.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award.

The Upshot50 Awards recognize marketing technology providers offering the most innovative, powerful and useful marketing tools and techniques. Compiled by Upshot Institute, a marketing analysis, education and consulting firm, the list was determined by nominations from marketing professionals and ultimately selected based on votes from the marketing community.

This accolade comes after ExactTarget introduced a number of innovative one-to-one marketing solutions in the past six months, including:

* ExactTarget SMS text message marketing software
* Live Offers email coupon technology that renders discounts at point of open instead point of send
* Live Ads, a Google Ad Manager integration that gives marketers the ability to target ads to audiences based on known subscriber data

“We design all of our product offerings with the needs of one-to-one marketing professionals in mind, so we are delighted the marketing community recognizes our contributions to the industry,” said Tim Kopp, chief marketing officer, ExactTarget. “It’s an honor to be recognized in the Upshot50 Marketing Technology Leaders Award list, and we look forward to continuing to support this industry with results-driven product offerings and education through our webinars, whitepapers and annual Connections User Conference, which takes place in September.”

For more information on ExactTarget, please visit www.exacttarget.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email marketing solutions, and MarketingSherpa, a marketing research organization dedicated to researching what works in marketing, jointly announce today the launch of the Email Marketing Intelligence Webinar Series, an eight-part, complimentary event designed to provide email marketers with actionable insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide. The webinars will analyze and interpret research on a wide variety of email marketing topics including budgeting, segmentation, tactics, conversion, delivery and open rates.

“We are proud to partner with MarketingSherpa and its experts who represent some of the digital marketing industry’s brightest minds,” said Tim Kopp, chief marketing officer for ExactTarget. “Given the current economic conditions, companies are looking to increase their email marketing ROI, and this webinar series will provide actionable intelligence that marketers can use immediately to optimize their email programs.”

“Our research tells us that marketers are seeking cost efficient ways to maximize impact and build relationships in what is likely to be a difficult stretch in the global economy,” says Stefan Tornquist, MarketingSherpa’s Research Director. “We are happy to be able to offer our research-based insights in the hopes that attendees to these webinars can leave with practical ways to improve their e-mails’ effectiveness responsibly and efficiently.”

During each webinar, thought leaders from MarketingSherpa and ExactTarget will offer insight derived from the 2009 Email Benchmark Guide and invite live participation from attendees. The webinars will also be archived and available online to provide marketers with on-demand replays at their convenience.

Some of the topics addressed in the webinars include:

- Top 5 Takeaways from MarketingSherpa’s 2009 Email Benchmark Guide
- Making the Sale: Response and Conversion
- Building Relationships Through the Holidays
- Email Testing and Analytics
- Design and Rendering
- Deliverability
- International Email

In addition, all webinar attendees will receive a $100 discount on the purchase of MarketingSherpa’s 2009 Email Marketing Benchmark Guide and a $400 discount to attend MarketingSherpa’s Email Summit in March 2009.

The Email Marketing Intelligence Webinar Series kicks off on Thursday, November 6, 2008, with the last one scheduled for February 19, 2009. Webinars will start at 2 p.m. EST/11 a.m. PST.

For more information or to sign up to attend the webinar, please visit: www.emailintel.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

About MarketingSherpa, Inc:

Headquartered in Warren, R.I., MarketingSherpa (marketingsherpa.com) is a research firm publishing practical Case Studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates three annual Summits attended by thousands of marketers. Founded in March 2000, the firm has been a member of the MECLABS family of research firms since November 2006.

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of its SUBSCRIBERS RULE! initiative aimed at educating marketers on the importance of respecting subscriber preferences when sending marketing messages. Key aspects of the initiative include a newly-launched blog, www.subscribersrule.com, that covers subscriber-centric marketing practices, and a whitepaper series that helps marketers leverage email and other one-to-one communication channels to optimize relationships with their most loyal customers.

The ‘SUBSCRIBERS RULE! philosophy consists of three simple tenets:

* Serve the individual
* Honor their unique preferences with regard to communication, content, frequency and channel
* Deliver them timely, relevant content that improves their lives

According to a 2008 Spam Complaints Survey from MarketingSherpa and Q Interactive, 56% of email subscribers consider messages from known senders to be spam if they aren’t interested in the message. The survey also indicates that 50% of subscribers consider messages from known senders that are sent too frequently to be spam. These statistics highlight one of the key tenets of the SUBSCRIBERS RULE! philosophy – subscribers’ preferences and interests should govern the one-to-one marketing relationship rather than marketers’ needs.

“Email has become the centerpiece for driving conversations surrounding all marketing activities,” said Tim Kopp, chief marketing officer for ExactTarget. “We are featuring SUBSCRIBERS RULE! concepts at Connections in a variety of sessions—all of which demonstrate that marketers who put their customers’ needs first stand to achieve far better business results than those who do not.”

The SUBSCRIBERS RULE! philosophy will be featured in the following presentations and break-out sessions during Connections ’08 in downtown Indianapolis:

* Conversational Marketing Keynote with Joseph Jaffe author of Join the Conversation – The New Marketing Model.
* Let’s Get Connected! with CEO Scott Dorsey and Scott McCorkle, executive vice president of technology, product and channels, provides a sneak peek into Subscribers Rule.
* Email Marketing in a Web 2.0 World: Tim Kopp, ExactTarget’s chief marketing officer, will moderate this discussion with a panel of power brands including Google, salesforce.com, and Omniture.
* The Triangle Offense of One-to-One Marketing: Joel Book, director of eMarketing education and Jeffrey Rohrs, vice president of marketing for ExactTarget.
* Subscribers Rule Reputation and Relevance!: Chip House, ExactTarget’s vice president of marketing services, moderates a discussion with Morgan Stewart, ExactTarget’s director of research and strategy, Michael Bloxham, director of insight and research, Ball State University and David Daniels, vice president and research director, Jupiter Research.
* Creating a Roadmap for Success, featuring Careerbuilder.com and 500lb Marketing Solutions.
* Proven Techniques to Acquire and Engage Subscribers with CareerBuilder.com, Response Media and Compendium Blogware.
* Why Subscribers Rule Your Deliverability featuring Beasley Direct and Goodmail.

The SUBSCRIBERS RULE! whitepaper series, which is available in hard copy for attendees of Connections ’08, includes ExactTarget’s 2008 Channel Preference Survey, Text is Next: Marketing with SMS Whitepaper, and SUBSCRIBERS RULE! in Action, which provides actionable tips to enact the philosophy in your one-to-one marketing program.

To learn more, visit the SUBSCRIBERS RULE! blog at www.subscribersrule.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. For more information, please visit www.exacttarget.com or call 1-866-EMAILET

“3sixty was designed to allow the relationships that are formed at ExactTarget’s Connections user conference to live on forever,” said Tim Kopp, chief marketing officer of ExactTarget. “With this interactive community, our users can become resources of inspiration and innovation for each other.”

This new relationship-powered business network provides users with an all-inclusive resource for their ExactTarget product and training needs. Similar to social networks such as MySpace, Facebook and LinkedIn, 3sixty encourages clients to create profiles, join groups and interact with peers. Information on the site includes:

* Extensive documentation on existing and new product offerings
* Web-based instructional training and solution demonstrations
* Whitepaper and case study downloads
* ExactTarget answers, ideas and forums

“The goal of 3sixty is to help our customers derive ever-increasing value from their investment in ExactTarget,” said Kopp. “By giving them easy access to educational materials and creating an environment where they can openly share best practices with other clients and ExactTarget employees, we believe we will help clients achieve that goal.”

3sixty is available to all ExactTarget clients. To join the conversation at 3sixty, please sign up at: https://3sixty.exacttarget.com and use your ExactTarget customer username and password to get started.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET