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New Research Finds 93% of Facebook Users Clicking ‘Like’ Monthly, Nearly Half on Brands
Study Reveals What Motivates Consumers to ‘Like’ Content, Brands Online INDIANAPOLIS – A new study released today by global interactive marketing provider ExactTarget finds 93 percent of Facebook users click the “Like” button at least monthly, but the meaning behind “Like” varies considerably by age and context.
Facebook, Yahoo, Adobe, Foursquare and CNN’s Soledad O’Brien Join Speaker Lineup for ExactTarget Connections
Global Tech Leaders, Award-Winning Journalist Join Wikipedia Founder Jimmy Wales and Author Aron Ralston for World’s Largest Interactive Marketing Conference Sept 13 – 15 in Indianapolis ExactTarget Connections 2011 INDIANAPOLIS – ExactTarget, a global provider of interactive marketing solutions, announced that leaders from Facebook, Yahoo!, Adobe, Foursquare, Klout and award-winning journalist and philanthropist Soledad O’Brien [...]
ExactTarget Launches New Guide Filled with Practical Tips to Help Marketers Create Cross-Channel Campaigns
Guide Offers Actionable Advice to Connect with Consumers Across Email, Mobile, Social Media and Web INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide today that provides marketers practical advice on how to create effective cross-channel marketing campaigns across social media, email, mobile and the Web. Entitled The Field Guide to Cross-Channel Marketing, [...]
New ExactTarget Guide Helps Transform Research Into Effective Interactive Marketing Campaigns
Experts Share Top Consumer Trends, Offer ‘How To’ Tips on Building Multi-Channel Marketing Across Twitter, Facebook and Email INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide that offers practical advice on how to transform consumer research into effective marketing campaigns across email, Facebook and Twitter.
ExactTarget Launches New Guide to Help Marketers Break Down Barriers Between Email, Social Media
New 3-Step Process Helps Organizations ‘Un-Silo’ Interactive Marketing INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new executive briefing defining a new framework to help organizations break down organizational and operational barriers between email, mobile, social media and Websites.
Study Finds More Than One Third of Consumers Turn to Facebook, Twitter to Engage Brands Online
Research Identifies Motivations for Consumers ‘Layering’ Online Interactions INDIANAPOLIS – A new study released by ExactTarget finds nearly 40 percent of consumers turning to Facebook and Twitter to supplement the news, information or deals they receive via email marketing. Featured in ExactTarget’s Social Profile report, the survey of more than 1,500 consumers identified 12 distinct [...]
ExactTarget Honored with Upshot50 Marketing Technology Leaders Award
Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award. The Upshot50 Awards recognize marketing technology providers offering the [...]
ExactTarget and MarketingSherpa to Present Email Marketing Intelligence Webinar Series
Industry experts discuss and interpret insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide INDIANAPOLIS – ExactTarget, a leading provider of on-demand email marketing solutions, and MarketingSherpa, a marketing research organization dedicated to researching what works in marketing, jointly announce today the launch of the Email Marketing Intelligence Webinar Series, an eight-part, complimentary event designed to [...]
ExactTarget Launches ‘SUBSCRIBERS RULE!’ Initiative Aimed to Educate and Empower Marketers
Groundbreaking Subscriber-Centric Philosophy to be Featured at ExactTarget’s Connections ’08 Users Conference Today INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of its SUBSCRIBERS RULE! initiative aimed at educating marketers on the importance of respecting subscriber preferences when sending marketing messages. Key aspects of the initiative include [...]
ExactTarget Unveils Online Business Community, 3sixty
INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is introducing ExactTarget 3sixty, an online community designed to empower ExactTarget users to share ideas, strategies and solutions. 3sixty promotes cross-client collaboration, encourages user-generated content and provides comprehensive training and education resources in a single location. “3sixty was designed to allow the [...]
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