Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award.

The Upshot50 Awards recognize marketing technology providers offering the most innovative, powerful and useful marketing tools and techniques. Compiled by Upshot Institute, a marketing analysis, education and consulting firm, the list was determined by nominations from marketing professionals and ultimately selected based on votes from the marketing community.
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Industry experts discuss and interpret insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email marketing solutions, and MarketingSherpa, a marketing research organization dedicated to researching what works in marketing, jointly announce today the launch of the Email Marketing Intelligence Webinar Series, an eight-part, complimentary event designed to provide email marketers with actionable insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide. The webinars will analyze and interpret research on a wide variety of email marketing topics including budgeting, segmentation, tactics, conversion, delivery and open rates.
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Groundbreaking Subscriber-Centric Philosophy to be Featured at ExactTarget’s Connections ’08 Users Conference Today

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of its SUBSCRIBERS RULE! initiative aimed at educating marketers on the importance of respecting subscriber preferences when sending marketing messages. Key aspects of the initiative include a newly-launched blog, www.subscribersrule.com, that covers subscriber-centric marketing practices, and a whitepaper series that helps marketers leverage email and other one-to-one communication channels to optimize relationships with their most loyal customers.

The ‘SUBSCRIBERS RULE! philosophy consists of three simple tenets:
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INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is introducing ExactTarget 3sixty, an online community designed to empower ExactTarget users to share ideas, strategies and solutions. 3sixty promotes cross-client collaboration, encourages user-generated content and provides comprehensive training and education resources in a single location.

“3sixty was designed to allow the relationships that are formed at ExactTarget’s Connections user conference to live on forever,” said Tim Kopp, chief marketing officer of ExactTarget. “With this interactive community, our users can become resources of inspiration and innovation for each other.”
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