Revenues, Renewals and New Clients All Indicate an Accelerated Momentum MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and video analytics, announced achieving another record breaking quarter, both…
Tag Archives: television analytics
Ace Metrix Finds Humor and Animals Most Popular Creative Elements of Last 3 Years of Top Super Bowl Ads
Key to Doritos Three-Year Super Bowl Ad Domination MOUNTAIN VIEW, Calif. - Information from Ace Metrix®, the new standard in television and video analytics, shows that nearly every top 10 Super…
Appliance Giant’s Ad Promoting “90 Years of Innovation” Leads a Quarter Heavy with Impressive Technology, Automotive and Philanthropic Ads MOUNTAIN VIEW, Calif. - Ace Metrix®, the new standard in television and…
Ace Metrix®, the new standard in analytics for television and video advertisers, today revealed that the new ads for the iPhone 5 performed extremely well among U.S. TV viewers. The top two iPhone ads – one that portrays the new panoramic photo feature and another that reveals the new headphones – ranked among the top three mobile phone ads year-to-date. Those ads out-performed their two counterparts from Samsung which mixed Galaxy S III features with a playful spoof of the Apple fanboy lines.
Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the medal winning advertisers for the first ten days of the Olympics are Chobani, General Electric, and Coca-Cola. Chobani and General Electric take the gold and silver for earning the highest average Ace Score above all other Olympic sponsors.
Ace Metrix™, the new standard in analytics for television and video advertisers, today released a study that takes the first-ever large-scale, scientific look at the role of humor in video advertising. According to the study, entitled “Is Funny Enough?”, consumers found 20 percent of more than 6,500 TV ads that aired between January 1, 2011 and March 31, 2012, to be funny.
Samsung Debuts Most Effective Ad of Q2, This Time for its French Door Refrigerator, According to Ace Metrix
Ace Metrix™, the new standard in television and video analytics, announced the 10 most effective ads for the second quarter of 2012, a list led once again by Samsung, but this time for its French Door refrigerator instead of its Galaxy Note, which last quarter beat out Apple as the top mobile device advertiser. Apple rebounded in Q2, with its celebrity themed spot starring Zoey Deschanel promoting the iPhone 4S taking the only mobile device spot on the Top 10 list. Consumer packaged goods companies made a strong showing this quarter with ads from Lysol, Nestle, Downy, and Reynolds in the Top 10, as well as ads from restaurants Olive Garden and Applebee’s. Finally, Lowes was the one retailer to make the list, and Audi A6 was the one automotive company to make the list.
Ace Metrix Congratulates Cannes Creative Effectiveness Lions Winners, Revealing Ace Scores and Consumer Feedback for Campaigns that Aired in the U.S.
CANNES, France - Ace Metrix™, the new standard in television and video analytics, congratulates the Cannes Creative Effectiveness Lions Winners and announces the Ace Scores of the winners, including Grand Prix…
Ace Metrix™, the new standard in television analytics, announced Samsung has joined its roster of advertising clients, subscribing to the Ace Metrix LIVE™ platform
Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix TARGET™, a key addition to its growing real-time analytics platform that allows advertisers to identify specific key audiences and access creative ad performance data for their ads and their competitors.
18 February, 2013
18 February, 2013
18 February, 2013