Tag Archives: television analytics

iPhone 5 Ads Perform Exceptionally Well with Consumers
Ad & Media Strategies
October 5, 2012 posted by Otilia Otlacan

iPhone 5 Ads Perform Exceptionally Well with Consumers

Ace Metrix®, the new standard in analytics for television and video advertisers, today revealed that the new ads for the iPhone 5 performed extremely well among U.S. TV viewers. The top two iPhone ads – one that portrays the new panoramic photo feature and another that reveals the new headphones – ranked among the top three mobile phone ads year-to-date. Those ads out-performed their two counterparts from Samsung which mixed Galaxy S III features with a playful spoof of the Apple fanboy lines.

Ace Metrix Applies Science to Identify Funniest Ads and Brands for the Last Five Quarters
Ad & Media Strategies
July 19, 2012 posted by Otilia Otlacan

Ace Metrix Applies Science to Identify Funniest Ads and Brands for the Last Five Quarters

Ace Metrix™, the new standard in analytics for television and video advertisers, today released a study that takes the first-ever large-scale, scientific look at the role of humor in video advertising. According to the study, entitled “Is Funny Enough?”, consumers found 20 percent of more than 6,500 TV ads that aired between January 1, 2011 and March 31, 2012, to be funny.

Samsung Debuts Most Effective Ad of Q2, This Time for its French Door Refrigerator, According to Ace Metrix
Ad & Media Strategies
July 9, 2012 posted by Otilia Otlacan

Samsung Debuts Most Effective Ad of Q2, This Time for its French Door Refrigerator, According to Ace Metrix

Ace Metrix™, the new standard in television and video analytics, announced the 10 most effective ads for the second quarter of 2012, a list led once again by Samsung, but this time for its French Door refrigerator instead of its Galaxy Note, which last quarter beat out Apple as the top mobile device advertiser. Apple rebounded in Q2, with its celebrity themed spot starring Zoey Deschanel promoting the iPhone 4S taking the only mobile device spot on the Top 10 list. Consumer packaged goods companies made a strong showing this quarter with ads from Lysol, Nestle, Downy, and Reynolds in the Top 10, as well as ads from restaurants Olive Garden and Applebee’s. Finally, Lowes was the one retailer to make the list, and Audi A6 was the one automotive company to make the list.