McDonald’s 16 New Ads this year, including New Spots that Feature Ronald McDonald for the First Time Since 2010, Have Underperformed Industry Norms Subway’s Ad Maligning “Greasy, Fast Foods” has…
Mars Scores with Four Ads in the Top 10 While Dodge Chrysler Ad Ranks as Least Effective for Quarter; Online Videos Also Nab High Scores LOS ANGELES – Ace Metrix™,…
Ad for Jell-O Temptations Pudding Snack Resonated Across Demographic Groups and with Parents & Non-Parents LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced that Jell-O’s “Choco…
Companies Launch Partnership to Improve Television Advertising ROI NEW YORK – Ace Metrix, a leading provider of real time television advertising analytics, is pleased to announce a strategic partnership with…
Brings Management Experience from Yahoo!, ComScore Networks and Advertising.com to Fast-Growing Ace Metrix LOS ANGELES – Ace Metrix™, the industry standard in television advertising analytics, announced that Peter Daboll has…
Veteran Media Executive Has Served on TRA’s Advisory Board and Will Focus on Continuing to Enhance Relationships with Networks During TRA’s Next Stage of Growth; Appointment Furthers TRA’s Commitment to…
Online Delivery of Ad Performance Data and Competitive Intelligence; Coldwell Banker One of First to Use New Service LOS ANGELES – Ace Metrix™, a leader in on-demand advertising intelligence, announced…
Targeting TV shows watched by “Heavy Swing Purchasers” delivers 70 percent higher ROI versus traditional demographics NEW YORK – TRA (http://www.traglobal.com), the media and marketing research company with 1.5 million…
Innovator in Fitness, Nightlife, and Family Venues Cements Leadership Position with Backing of ABS Capital Partners NEW YORK – Zoom Media & Marketing (Zoom), a leading provider of targeted &…
Single Global Campaign Creates Operational Efficiencies – Focuses on Migrating Spending to Electronic Payments SAN FRANCISCO – Visa Inc. (NYSE: V) unveiled its first global advertising campaign, entitled “More people…
