Pricing Initiative Optimizes Network Structure and Services for Efficiency, Value

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic’s value. Optimal Pricing offers advertisers a unique opportunity to reach and attract audiences outside of the major search engines, while managing to meet and exceed return-on-investment (ROI) goals.
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Award-Winning AdCenter Platform to Be Showcased at SES San Jose 2009, Booth #609
Search Engine Strategies San Jose 2009

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that LookSmart’s AdCenter platform has been named a finalist in the annual SEW Awards’ “Best Search Engine Ad Platform” category for the second year running. LookSmart took the SEW award home in 2008.
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SAN FRANCISCO – LookSmart, Ltd. (NASDAQ: LOOK), an online search advertising network solutions company, will report financial results for the first quarter ended March 31, 2009, on Monday, May 4, 2009, after the market close. The Company will hold a conference call to discuss the results the same day. The conference call will be hosted by Ted West, President and Chief Executive Officer, and Steve Markowski, Chief Financial Officer.
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SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), an online search advertising network solutions company, announced financial results for the fourth quarter and year ended December 31, 2008.

Revenues for the fourth quarter of 2008 were $14.9 million, a 0.2% decrease from $15.0 million in the fourth quarter of 2007 and a 3% decrease from $15.4 million in the third quarter of 2008. Net loss for the fourth quarter of 2008 was $12.4 million, or ($0.73) per share based on approximately 17.0 million weighted average shares outstanding, which includes a $9.8 million goodwill impairment charge, a $1.0 million asset impairment charge related to the decision to wind down Furl and a $0.6 million legal settlement charge. This is compared to net income for the fourth quarter of 2007 of $13.2 million, or $0.58 per share based on approximately 22.9 million weighted average shares outstanding, which included a gain of approximately $14.5 million resulting from the sale of certain consumer assets. Net loss for the third quarter of 2008 was $1.7 million, or ($0.10) per share based on 17.1 million weighted average shares outstanding.

During the first quarter of 2008, the Company classified certain consumer assets as Assets Held for Sale on the Consolidated Balance Sheet. The continuing operating results for the current and prior periods exclude these consumer assets, including a $1.0 million asset impairment charge recorded in the fourth quarter of 2008 related to the decision to wind down Furl, which is accounted for in discontinued operations.
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Online Advertisers Focus Budgets Where the Buyers Are
Search Engine Strategies Chicago 2008
Booth 410

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company, today launched a new geo-conversion reporting tool that enables online advertisers to improve return on investment by focusing their budget on the geographic locations best responding to a campaign.

Unveiled today at the Search Engine Strategies conference in Chicago, these geo-conversion tracking reports can be as granular as needed, measuring results at the account, campaign, ad and keyword level, and returning conversion rates by country, designated market area (DMA), state, city and ZIP code. In addition, cost-per-action (CPA) can also be measured.
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Leading Search Advertising Agencies Leverage LookSmart’s Professional Services and Quality Search Advertising Network to Save Time and Drive Results

SAN FRANCISCO – Advertising agencies and search engine marketers (SEMs) continue to achieve positive results for their clients with LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and management company. dBase Media (www.dbasemedia.com), a leading SEM firm specializing in managing brand and direct marketing campaigns for leading advertisers, leverages LookSmart to generate quality clicks for its clients in the travel and tourism, political issue and advocacy, entertainment, and non-profit industries.
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SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today announced the promotion of Jonathan Ewert to Senior Vice President and General Manager, Advertising Networks with additional responsibility for developing new businesses in vertical managed networks. Ewert had served as the company’s General Manager, Advertising Networks since September 2007. The company also announced the promotion of responsibility for its AdCenter platform license business to Michael Schoen, Vice President and General Manager, Advertising Platforms. Schoen had served as LookSmart’s Vice President, Product since September 2007.
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Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns.

During this year’s second fiscal quarter, LookSmart’s network averaged nearly 500 million queries per day, providing search advertisers with a quality complement to their campaigns on the major search engines. According to a research paper from search engine marketing solutions provider Efficient Frontier, “Search Engine Performance Report Q2 2008,” Google, Microsoft Live and Yahoo delivered CPCs of approximately 71 cents, 59 cents and 51 cents, respectively. LookSmart’s average cost-per-click during the same period was 8 cents.
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