Tag: technology
Burst Media Appoints Jim Garrity to Board of Directors
Former Wachovia CMO Brings Extensive Marketing and Brand Experience to Board BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) [...]
The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 – Be There!
Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency [...]
LucidMedia Named AlwaysOn OnMedia 100 Winner
Company Cited as Leading Technology Enabler at AlwaysOn OnMedia NYC 2009 RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, [...]
Burst Media Partners with RedOrbit.com to Launch Branded Vertical Advertising Network
Unique Opportunity for Web Marketers to Reach 22 Million Influential Science & Technology Enthusiasts Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. [...]
Gumiyo Teams with the Los Angeles Times to Launch Mobile Marketing Initiative for Automotive and Real Estate Advertisers
With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions WOODLAND HILLS, Calif. – With newspaper companies nationwide launching innovative ways to increase [...]
The Arts Ad Network Selects adConductor to Power New Vertical Ad Network
Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has [...]
IAB Creates Marketplace Transparency between Agencies and Publishers, Releases Lead Quality Accountability Best Practices
Improves ROI and Conversion Rates for Essential Digital Platform NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Lead Quality Accountability Best Practices, a document designed to create marketplace transparency by improving communication between agencies and publishers in the lead generation industry. The recommendations outlined in the document address two main areas: [...]
Burst Media Study Reveals the Perils of Ad Clutter
More than 75% of Respondents Pay less Attention to Ads on “Cluttered Sites” BURLINGTON, Mass. – Burst Media (www.BurstMedia.com) released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, [...]
IAB Launches Audience Reach Measurement Guidelines
Will Standardize Key Metrics in the Interactive Industry NEW YORK – The Interactive Advertising Bureau (IAB) today announced the release for public comment of Audience Reach Measurement Guidelines, a major industry-wide initiative that provides clear, consistent definitions of metrics and sets standards for how to measure unique audience across different methodologies. The guidelines were released [...]
Burst Media Launches the Kiwibox Teen Network
Opportunity for Brand Advertisers to Reach 8.6 Million Teens BURLINGTON, Mass. – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the [...]
4,144 Fans Like
13,175 Followers Follow
2,114 Subscribers Subscribe
