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IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics
Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. These guidelines provide clear, consistent definitions of key metrics and create a single standard [...]
IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies(4A’s) announced agreement on actions that will reduce the costs and complexity of buying and selling interactive advertising. The announcement was made at the [...]
Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online
BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a survey it conducted about online privacy. The survey was administered to over 4,000 web users with the purpose of better understanding how privacy impacts a web user’s Internet experience, as well [...]
Mission AdWorks Launches First National, Socially Responsible Advertising Network
SAN FRANCISCO – Mission AdWorks (www.missionadworks.com) launches as the nation’s first socially responsible advertising network. Mission AdWorks connects publishers, bloggers and other site owners who are making a positive impact on the world to marketers who are looking for an engaged audience of consumers with which to develop a deeper affinity relationship that reflects their [...]
IAB Launches Task Forces to Tackle Data Ownership and Contracts for Interactive Advertising Sales
Takes On Two of Interactive Industry’s Biggest Issues ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a [...]
IAB Issues Click Measurement Guidelines for Public Comment
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]
IAB Announces Annual Sales and Service Excellence Award Winners
Recognizes Outstanding Performance and Achievements in Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service Excellence Awards during its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. [...]
IAB Takes on Creativity in Interactive Marketing Communications, Forms Advertising Agency Advisory Board
Top Talent from Creative, Digital and Media Agencies Signs On ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency Advisory Board comprised of 12 senior executives from the nation’s leading creative, digital and media agencies. The new board’s objective is to spark dialogue among agencies, publishers and marketers, and [...]
Majority of SoCal Tech Execs See Biz Improvement in 2H 2009
According to socalTECH.com Survey, Most See Corporate Spending – Not Government Stimulus – As Driver WESTLAKE VILLAGE, Calif. – In a recent survey of Southern California technology executives, most believe it will take another six months to a year before business conditions will improve, with private company executives slightly more bullish than public companies’ executives. [...]
The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 – Be There!
Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency [...]
MarketSphere and TopRight Announce Partnership
DALLAS & ATLANTA – MarketSphere and TopRight, two leading business consulting firms, formalized a strategic partnership to develop and deliver common solutions to help complex, global companies improve marketing operations and attain competitive advantage in their respective markets. Both firms serve a growing list of Fortune 1000 companies and are considered trusted advisors to companies [...]
IAB Advances Effort to Solidify Infrastructure for Digital Video Advertising; Releases Video Player-Ad Interface Definitions for Public Comment
“VPAID” Guidelines Standardize Communication Between Ad and Player, Reduce Costs, and Increase Efficiency for Digital Video Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). The announcement represents another important step in the IAB’s infrastructure initiative that seeks to build a common [...]
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