Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its…
Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of…
BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a survey it conducted about online privacy….
SAN FRANCISCO – Mission AdWorks (www.missionadworks.com) launches as the nation’s first socially responsible advertising network. Mission AdWorks connects publishers, bloggers and other site owners who are making a positive impact…
Takes On Two of Interactive Industry’s Biggest Issues ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two…
Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement…
Recognizes Outstanding Performance and Achievements in Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the winners of its 2008 Sales and Service Excellence Awards during its Annual…
Top Talent from Creative, Digital and Media Agencies Signs On ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the formation of an Advertising Agency Advisory Board comprised of 12…
According to socalTECH.com Survey, Most See Corporate Spending – Not Government Stimulus – As Driver WESTLAKE VILLAGE, Calif. – In a recent survey of Southern California technology executives, most believe…
DALLAS & ATLANTA – MarketSphere and TopRight, two leading business consulting firms, formalized a strategic partnership to develop and deliver common solutions to help complex, global companies improve marketing operations…
