MarketSphere, a business advisory and technology firm with over 250 consultants, has broad functional and technology expertise across all business functions, including marketing operations. TopRight, based in Atlanta, is a highly-regarded marketing strategy and advisory firm that also provides implementation services. Both firms are Certified Partners of Aprimo, a leading provider of Enterprise Marketing Management software. MarketSphere and TopRight each have deep “hands on” experience implementing the Aprimo Enterprise Marketing Management software suite which includes Marketing Resource Management, Digital Asset Management, Campaign Management, and Marketing Performance Management.

The companies intend to staff blended consulting teams that can effectively scale to meet client engagement needs and better address the end-to-end requirements of clients, from customer and brand strategy through implementation and successful adoption of new marketing technologies. “The unique combination of Marketing Operations expertise and Marketing Strategy makes perfect sense,” says Kelley Troia, Senior Director, Marketing Operations at Walmart.

Through the alliance, clients of either firm will have access to the combined industry expertise and technical knowledge of the two firms. Representatives of the two firms will be meeting with current and prospective clients at the Aprimo Marketing Summit, an annual user group meeting, to be held this year in San Diego February 9-11.

“This alliance is the perfect marriage of two of Aprimo’s leading service partners,” affirms Bill Godfrey, cofounder and CEO of Aprimo. “TopRight is a recognized leader in EMM strategic advisory services and MarketSphere is one of our proven EMM implementation partners – together they offer a unique and compelling value proposition to the market. We look forward to a strong and continuing relationship with both firms and to the business building effects the alliance is designed to achieve,” Godfrey added.

As industry thought-leaders, MarketSphere and TopRight have individually contributed to the body of knowledge about improving the efficiency of marketing operations, and increasing the effectiveness of marketing programs. Dave Sutton, TopRight Founder and Managing Partner, is an author of Enterprise Marketing Management: The New Science of Marketing, published in 2003. The book outlined a breakthrough strategic marketing approach based on a fact-based, scientific model. MarketSphere, with its combination of advisory and technology services for marketing operations, recently released its innovative Vision Map for Marketing Transformation, a multi-step guide to achieving excellence in marketing operations. “Our Vision Map was conceived from over 4 years of specific project experience with a dozen of the largest and most unique marketing organizations in the U.S.”, says MarketSphere Group Managing Partner, Thomas Manders. “We view TopRight as the absolute right fit to help us extend our strategic capabilities,” says Manders.

About MarketSphere

MarketSphere was founded with a simple vision: To be the most respected business advisor in the markets it serves. Its partners and associates help their clients improve business performance, leverage technology and increase market share through a broad range of advisory and technology solutions for finance, supply chain, human resources and marketing operations. Learn more at www.marketsphere.com.

About TopRight, LLC

TopRight is an Atlanta-based strategic marketing consulting firm that helps clients move their business up and forward in their competitive frame – to corner the markets where they choose to compete. Bringing prominent management consultants together with Fortune 100 senior marketing executives, TopRight delivers strategy, creativity, execution, and analytics that drive businesses.

LOS ANGELES – Ask a Web publisher about the major challenges of working with ad networks and you’ll undoubtedly hear about “slow ad serving speeds.” the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, created the world’s first ad network ad speed monitoring system to proactively and comprehensively protect publishers from slow ads from ad networks.

the Rubicon Project’s approach to eradicating ad-serving headaches is core to its broader mission of protecting publishers’ brands. The company’s Brand Protection Program includes best of breed technology solutions for channel conflict and ad quality. These efforts, unique to the Rubicon Project, prevent web publishers from losing millions in ad revenue from damage to brand reputation, negative user experience and advertiser dissatisfaction.

the Rubicon Project’s unique vantage point between publishers and ad networks enables the company to act as an ad speed “traffic cop.” Specific measures to maximize revenue potential and minimize risk for publishers include:

* Monitoring: the Rubicon Project’s ad performance system checks in with ad network servers more than 86,000 times daily from 18 cities;
* Predictive Measurement: Current monitoring activity generates 2.5+ million measurements per month, used to better predict network performance;
* Alerts: An automatic alert mechanism flags sub-par speed performance and immediately pauses network ad serving tags;
* Protection: Account managers proactively trouble-shoot performance issues with networks until they are solved to the publisher’s satisfaction;
* Geographic Isolation: If Network X has a serving hiccup in Billings, Montana, the Rubicon Project can pause the ads that network is serving to that region while allowing the network to continue serving other areas. For the network, this is an excellent alternative to being turned off completely while the issue is resolved.

“Publishers told us serving speed was an obstacle in their relationships with networks. Ad speed monitoring is integrated into our platform’s DNA. We recognize that slow-serving ads tarnish a user’s experience and result in brand damage and lost revenue,” said Mark Douglas, VP of Engineering at the Rubicon Project. “If a site has delayed tags even 5% of the time that quickly adds up to hundreds of thousands to millions of dollars in lost revenue each year. Alleviating this pain for our customers is part of what makes the Rubicon Project a comprehensive solution for ad network optimization.”

Ad networks also gain from the Rubicon Project’s solution. By working closely with the Rubicon Project to rapidly identify and resolve performance issues, ad networks can keep their publisher customers happy, preventing inventory loss and diminished revenue.

To learn more about how the Rubicon Project can protect your brand and optimize ad speed performance, visit: http://www.rubiconproject.com

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings,) optimizing more than 16 billion ads each month across 300+ ad networks. Reaching more than 290 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

DRAPER, Utah – Commission River Corporation, a wholly-owned subsidiary of BayHill Capital Corporation (OTC Bulletin Board: BYHL), an Internet-enabled marketer of communications services and technology solutions, unveiled new affiliate marketing technology it calls ‘XML Plug-in‘ software. The code, which Commission River believes is the first of its kind and which it intends to make available to all its affiliate publishers, facilitates real-time content delivery to the user web sites in the form of rate comparison engines. Commission River unveiled the first seven rate comparison XML Plug-ins during a live web demonstration in front of a large number of its publishers.

“This technology has the potential to change the way the world thinks about affiliate marketing,” commented Adam Edwards, President of Commission River. “With our break-through XML Plug-in technology our affiliates can now add intelligence to their own web sites that will give their visitors the ability to compare and contrast multiple communications offers, in real-time, without having to switch to other web pages. Our XML Plug-in software represents a significant leap in affiliate marketing technology and we anticipate that our publishers who implement this technology will see a meaningful increase in their conversion ratios.”

XML Plug-in technology enables the real-time communication and rendering of formatted HTML code between two web sites. This technology is designed to enable Commission River affiliates to leverage the company’s content management and rate comparison expertise within the bounds of their own web site. The seven new XML Plug-ins, on display at www.commissionriver.com and unveiled during Commission River’s conference call, include the following:

* GeoQuote(tm) Commercial Broadband and Voice Product Calculator
* BottomLine(tm) Long Distance Bill Analyzer
* International Long Distance Rate Analyzer (includes VoIP, Dial-Around, Calling Cards, and 1+)
* VoIP Plan Analyzer (Business and Residential)
* DSL / Triple-Play Availability and Rate Comparison Engine
* Credit Card Rate and Feature Comparison Engine

“We believe today marks the start of a new era in online affiliate sales,” added Patrick Oborn, VP of Marketing for Commission River and chief architect of the XML Plug-in system. “This new technology will allow our affiliates to add value to a customer’s shopping experience, with real-time price and feature comparison tools, which we believe will ultimately drive more sales to our product suppliers. This increase in commerce between our publisher’s web visitors and our vendor-suppliers is designed to put more money in our affiliates’ pockets, allowing them to re-invest in advertising and in creating more plug-in enabled web sites. To our knowledge, no online affiliate marketing company has provided more than tracking links to its agents, and we are excited to be a pioneer in the area.”

The XML Plug-in code needed to run these seven price comparison engines is available, for free, to Commission River publishers through their agent back office. Commission River is also offering free technical assistance to its affiliates in the implementation of the XML Plug-in software.

“The release of this new technology marks a turning point for our company,” commented Bob Bench, CEO of BayHill Capital, parent company of Commission River. “Since acquiring Commission River a year ago, we have worked hard to regain our financial footing, improve operations, and re-establish our position as a leader and innovator in the online marketing space. Today’s release of seven XML Plug-ins marks the beginning of what we believe will be a prosperous era for our agents and the beginning of a growth era for the company.”

About Commission River Corporation

Commission River Corporation is headquartered in Draper, Utah and offers a wide range of communication services and related technology products via its Website, Telarus Inc., (T1 Dedicated Services), WireFly (Cellular), BridgeVine (DSL and Cable high-speed internet), Lingo, Phone Power, VoIP.com, IBN Tel, Pioneer Telephone, OPEX, PowerNet Global, LifeLock, DirecTV, Dish Network, and iTeleCenter. Since September of 1999, Commission River has sold, on behalf of its vendors and for its own account, services and products to approximately 980,000 customers worldwide. Commission River Corporation is a wholly-owned subsidiary of BayHill Capital Corporation (OTC BB: BYHL).

About BayHill Capital Corporation

BayHill owns brands and operates companies related to Internet marketing and product distribution. Commission River, BayHill’s wholly-owned subsidiary, helps product vendors and advertisers identify and utilize effective marketing methods to find targeted customers. BayHill’s current brands and programs are used by thousands of web entrepreneurs who market a variety of products through the Internet on behalf of advertisers. For product advertisers, BayHill offers simplified access to a large customer market through an expert selling channel.

For more information, visit http://www.bayhillcapital.com and http://www.commissionriver.com.

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the launch of its Thought Leadership Series, a blog featuring online advertising industry visionaries such as John Battelle, Danny Sullivan, Charles Knight and Anita Campbell.

“We are proud to sponsor this educational series in the hopes that the insights provided will help advertisers make smarter choices in online advertising,” said Ted West, chief executive officer and president of LookSmart. “Providing value to advertisers is our top priority and doing that through great service and lower cost-per-click on a quality network isn’t enough – we need to provide them with the best insights in the business.”

The Thought Leadership Series will feature some of the most influential voices in the online advertising industry covering a diverse range of topics including search advertising, search engine optimization, alternative search engines, small business trends and the conversion of media and online communities. Among the contributors are:

- John Battelle, founder/chairman/CEO of Federated Media Publishing, Inc.
- Danny Sullivan, editor-in-chief of Search Engine Land
- Charles Knight, editor of AltSearchEngines
- Anita Campbell, editor-in-chief of Small Business Trends

You can follow LookSmart’s Thought Leadership Series at: http://blogs.looksmart.com/thought_leadership.

About LookSmart

LookSmart (NASDAQ:LOOK) is the premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart licenses and manages its award-winning AdCenter platform to companies such as Ask.com. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality reports. LookSmart is leveraging Click Forensics’ FACTr reports to improve the speed and flow of feedback from advertisers on the value delivered through the LookSmart network.

“LookSmart is focused on maintaining and enhancing our network quality assurance processes, which are key to delivering the highest return on investment to our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “The FACTr reports represent one more way we are delivering on our promise to advertisers to help them make smart, dependable choices that will make a real difference for their business.”

LookSmart is dedicated to continuous improvement and was a founding member of the IAB Click Measurement Panel. FACTr, or Fully Automated Click Tracking Reconciliation, is an important ingredient in continuing that improvement because it provides search advertisers an easy, automated method for electronically reporting unwanted traffic to search providers such as LookSmart. LookSmart will use these reports to strengthen the integrity of its targeted PPC advertising services.

“By using live campaign data and patent-pending analytics, FACTr makes it easier for targeted search providers such as LookSmart to ensure their clients are receiving quality clicks and the best value for their ad spend,” said Tom Cuthbert, president of Click Forensics. “FACTr is an easy way for search advertising networks to increase loyalty and trust with their clients.”

About LookSmart

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart also licenses and manages its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information, visit www.LookSmart.com or call 415-348-7500

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality.

Enhancements to the LookSmart AdCenter platform include:

- Day Parting – advertisers can target the right message at the right time by scheduling campaigns to run at specific times of day and days of the week
- Easy Price Adjustments – advertisers can save time and effort by adjusting bid prices and reserve amounts on millions of keywords and thousands of campaigns at once
- Negative Keyword Management – advertisers can decrease campaign administration time by applying keywords at the campaign level

“We work hard to provide the very best search advertising platform and tools so advertisers can make smart choices and maximize ROI,” said Ted West, chief executive officer and president of LookSmart. “Our proven platform makes it easy for search advertisers to properly scale and manage campaigns to reach highly qualified audiences with the right message at the right time.”

LookSmart’s talented account managers also can tailor “custom distribution channels” on the LookSmart advertising network that provide finer control over where advertisements appear. Selecting from among LookSmart’s base of 500 million queries per day, account managers work closely with advertisers to create white-lists that specify the types of traffic they want, create black-lists to block unwanted traffic, and decide how much budget to spend on specific categories and feeds. These proven tools and techniques provide advertisers with traffic quality control on individual campaigns or hundreds of campaigns at once, using thousands or even millions of keywords. Search advertisers can further target their audience in the U.S., Canada, UK, Australia and New Zealand using the geo-targeting capability of the AdCenter, which enables them to more effectively connect with the targeted customers they seek.

About LookSmart

LookSmart (NASDAQ:LOOK) is a premier search advertising network and management company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own vertical advertising networks, LookSmart also licenses and manages its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is committed to safeguarding against invalid clicks and is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. High-quality traffic, which offers search advertisers improved click-through and conversion rates in categories such as travel, technology and retail, has doubled while low-quality traffic has been cut in half.

“As we add top-quality traffic, we work vigilantly to maintain unsurpassed excellence throughout the network – our goal is to deliver superior ROI and conversion rates for all our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “Our LookSmart Network Management team weighs user conversion data and employs statistical models to gauge network quality and reporting in real time – ultimately delivering better value to our customers.”

LookSmart makes it easy to run successful ad campaigns. Search advertisers work directly with dedicated account managers, who are skilled at creating customized distribution channels across LookSmart’s optimized network. This service advantage allows search advertisers to attract highly targeted leads and maximize ROI, whether the campaign is global or targets a specific country or local market. Search advertisers also have the option to manage their campaigns easily through LookSmart’s self-service ad-serving interface.

About LookSmart

LookSmart (NASDAQ: LOOK) is a provider of trusted products and service solutions for pay-per-click (PPC) text advertising. The company offers search advertisers targeted PPC search and contextual advertising via its proven Search Advertising Network and award-winning AdCenter platform technology. It also licenses its Ad Center technology to top publishers and networks. Dedicated to the quality of its network, LookSmart is committed to safeguarding against advertiser fraud and is one of the five founding members of the IAB click measurement panel. For more information, visit www.LookSmart.com or call 415-348-7500.

SES presented the award at a keynote address during the first day of its 10th annual Search Engine Strategies San Jose conference. The mission of the SES Awards is to inspire innovation and encourage new ideas. The awards were judged by a panel of industry experts and the SES Awards editorial staff.

“This award belongs to our talented employees who have built a proven search advertising platform that advertisers trust to extend their PPC campaigns beyond major search engines,” said Ted West, chief executive officer and president of LookSmart. “We are honored that Search Engine Strategies has validated our company’s strategy as we continue to emerge as a leading independent Search Advertising Network.”

The Search Engine Strategies San Jose conference is the largest learning and networking opportunity of the year, with more than 70 sessions related to search. During the conference, attendees learn how to maximize their business’ search engine marketing opportunities such as search engine optimization and paid search advertising. LookSmart will be showcased at booth # 609 in the exhibition hall. For more information about SES 2008 San Jose, please visit: http://www.searchenginestrategies.com/sanjose/.

At the conference, LookSmart will sponsor the keynote panel taking place on August 19 at 1:30 p.m. titled, “Technical & Information Giants”. In addition, Jonathan Ewert, general manager of advertising networks at LookSmart, was a speaker on the “Everything but Google: Alternative Search Advertising Options” panel on the first day of the conference, August 18, 2008 at 2:45 p.m. During the panel, Ewert discussed topics including the evolution of Search Advertising Networks, redefining best business practices in search advertising and the benefits to search engine marketers of leveraging Search Advertising Networks to extend their campaign reach at competitive prices.

For more information about LookSmart at SES 2008 or to schedule a press briefing during the conference, please contact James David at 415-694-6712 or LookSmart@racepointgroup.com.

About LookSmart

LookSmart provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search and contextual search advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers and networks. LookSmart is based in San Francisco, California. For more information, visit www.LookSmart.com or call 415-348-7500.

SAN FRANCISCO, Aug 18, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, today unveiled its new corporate identity and redesigned Web site, LookSmart.com, at the 2008 Search Engine Strategies Conference in San Jose. The company is an exhibitor, as well as a sponsor and participant in a panel discussion entitled “Everything but Google: Alternative Search Advertising Options.” LookSmart worked with Boston-based, social media marketing agency Digital Influence Group on the project.

“LookSmart has a strong online marketing brand and a long operating history,” said Ted West, chief executive officer and president of LookSmart. “While we did not want to change our trade name, our new corporate identity reflects our commitment to quality search advertising products and services through the company’s proven AdCenter platform, and tenacious delivery of results for search advertisers and web publishers on our search advertising networks.”

The new branding embodies LookSmart’s energy and dedication to providing solutions to both search advertisers and Web site publishers and networks. The new look includes a redesigned logo and Web site, as well as revamped business collateral, for the 12-year-old company.

“LookSmart’s business transition, from a consumer web directory and search engine to a trusted, independent Search Advertising Network and technology solutions provider, was not yet fully addressed,” said Aaron Hughes, senior vice president and creative director of Digital Influence Group. “LookSmart has gone through a compelling evolution and needed a look that captures its leadership position today.”

The new logo and corporate identity are debuting at the Search Engine Strategies conference in San Jose, and the Security Research Associates Summer Technology Conference in San Francisco, today. The new LookSmart corporate identity can be seen in the SES Exhibit Hall at booth number 609.

“It is great to see LookSmart’s brand identity reflect the great work the company’s employees have been doing in growing our business in search advertising networks,” said West. “We have emerged as an essential complement to web publishers and search advertisers who seek to go beyond the major search engines to monetize their traffic and extend their advertising reach cost-effectively,” West added.

About LookSmart

LookSmart provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search and contextual advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers and networks. LookSmart is based in San Francisco, California. For more information, visit www.LookSmart.com or call 415-348-7500.

LookSmart’s investor presentation is scheduled for Monday, August 18th, 2008 at 9:00 a.m. PST.

The presentation will be webcast live and archived online on the Investor Relations section of the Company’s website at www.looksmart.com.

Conference attendees will include a select group of institutional portfolio managers and analysts, and will feature CEOs and CFOs from some of the fastest-growing companies in the technology sector. SRA has arranged for webcasting of company presentations during this event. To access the lobby page for the webcast of presenting companies please go to: http://www.wsw.com/webcast/sra7/.

About LookSmart

LookSmart is an online search advertising and technology solutions company that provides performance solutions for online advertisers and publishers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and contextual search advertising via its Advertiser Networks; and an Ad Center platform for customizable private-label advertiser solutions for online publishers. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.

About Security Research Associates, Inc.

Security Research Associates, Inc. (SRA) was founded in San Francisco in 1980 and, today, offers investment banking and M&A services as well as institutional brokerage services. A boutique firm by design, SRA works with a select group of portfolio managers from around the country and focuses on technology and life science companies in the micro and small cap arenas. For more information about SRA see our web site at www.sracap.com or call us at 415-925-0346.

SAN FRANCISCO, Aug 11, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, announced today that LookSmart’s AdCenter has been named a finalist for the first annual SES Awards in the category of “Best Search Engine Ad Platform”.

“We are honored that Search Engine Strategies has recognized the work of our talented employees who have built a proven search advertising platform that advertisers trust to extend their PPC campaigns beyond major search engines,” said Ted West, chief executive officer and president of LookSmart. “We congratulate all the finalists and look forward to connecting with them throughout the conference.”

The award winners will be announced at the beginning of each Keynote and Orion Panels over the course of the conference, scheduled for August 18 – 21 in San Jose, CA. The mission of the SES Awards is to inspire innovation and encourage new ideas. The awards will be judged by a panel of industry experts and the SES Awards editorial staff.

LookSmart will sponsor the keynote panel taking place on August 19 at 1:30 p.m. titled, “Technical & Information Giants”. In addition, Jonathan Ewert, general manager of advertising networks at LookSmart, will be a speaker on the “Everything but Google: Alternative Search Advertising Options” panel on the first day of the conference, August 18, 2008 at 2:45 p.m. During the panel, Ewert will discuss topics including the evolution of Search Advertising Networks, redefining best business practices in search advertising and the benefits to search engine marketers of leveraging Search Advertising Networks to extend their campaign reach at competitive prices.

“We believe text-based advertising is certainly going to remain a significant media segment for some time to come,” said Ewert. “Google has shown advertisers how effective it can be, and for that reason, advertisers are looking for ways to extend their buys beyond the major search engines. SES 2008 will arm attendees with ideas that will help marketers see what else is available as they enhance and extend their advertising campaigns.”

The 10th annual Search Engine Strategies conference is the largest learning and networking opportunity of the year, with more than 70 sessions related to search. Attendees will gain knowledge of maximizing their business’ search engine marketing opportunities such as search engine optimization and paid search advertising. LookSmart will be showcased at booth # 609 in the exhibition hall. For more information about SES 2008 San Jose, please visit: http://www.searchenginestrategies.com/sanjose/

For more information about LookSmart at SES 2008 or to schedule a press briefing, please contact James David at 415-694-6712 or LookSmart@racepointgroup.com.

Today, Yahoo! Inc. and Havas Digital, one of the world’s leading interactive agencies, announce a global partnership that encompasses all of the operating units within Havas Digital.

Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!’s technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online. AMP! from Yahoo! is due to roll out beginning with members of the Newspaper Consortium in Q3 2008. This important relationship will also include a partnership between Yahoo! and Havas Digital’s Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

Yahoo! will provide the Right Media Exchange platform to enable Havas Digital to create a digital media trading practice to effectively drive results for both large and small advertisers and web publishers. In collaboration with Yahoo!, Havas Digital will help to grow the Exchange by bringing new advertisers and publishers to the ecosystem across many markets. In addition, the parties will develop global training resources to facilitate Exchange participation.

“By deepening our strategic media relationship with Yahoo!, Havas Digital will develop an innovative trading platform that can apply the insights in Artemis to the benefit our clients. The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale,” said Don Epperson, chief executive officer of Havas Digital. “Yahoo!’s Right Media Exchange is clearly driving the exchange revolution and we are delighted to be a global agency partner.”

“Yahoo! is proud to partner with Havas Digital in driving online marketing leadership,” said Hilary Schneider, EVP of Global Partner Solutions for Yahoo!. “The innovation happening at Havas Digital, combined with our technology solutions, will help them to achieve a new level of insights and performance for their clients. Havas Digital is a forward looking agency that we’re pleased to be working with at multiple levels.”

About Havas Digital
Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companiest: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton, creative interactive network quickly expanding around the globe; Uncommon, direct marketing specialist in Spain; One-to-One, specialized CRM solution in Portugal; and N2, offering digital strategy services in France. Havas Digital is the second largest interactive media company according to RECMA (RECMA Interactive Report — Oct. 2007).

Under terms of the agreement, InteractiveMedia will migrate its entire portfolio of digital properties, including Germany’s largest general-interest portal, www.t-online.de, to ADTECH’s ad serving solution in order to expand its reach into display, video, and mobile advertising.

“We’re extremely pleased to provide our ad management services to InteractiveMedia, Germany’s leading telecommunications company,” said Dirk Freytag, CEO of ADTECH. “As part of the Platform-A online advertising business, ADTECH offers leading online ad serving and campaign management across display, video and mobile advertising. The ADTECH solution is gaining more and more customers each day in Europe and the United States. We are thrilled to have InteractiveMedia as a new partner and know that we will provide them with the industry’s most effective and comprehensive solution for managing the sale of its online advertising.”

With this new relationship, ADTECH continues its leading role as a preferred ad serving solution for advertisers and publishers across Europe. For InteractiveMedia, ADTECH’s ad-serving platform, HeliosIQ, will deliver more than seven billion ad impressions across InteractiveMedia’s digital media network. ADTECH also offers LiveTest, a technology solution that allows publishers to view how various advertising units will perform on a live web page prior to running a campaign. In addition, ADTECH’s MalWare scanner will provide virus protection against Flash advertising units with infected coding.

“We tested numerous ad serving solutions looking for a provider that would offer a wide range of digital advertising formats to support our strategies,” said Guido Sachs, Managing Director of InteractiveMedia. “We chose ADTECH because of their market expertise and superior customer service, along with the strength of their next-generation, 360-degree technology solutions.”

“LookSmart’s AdCenter platform allows us to create custom distribution channels for our customers, and our expanding global network provides the scale that our customers need,” said Jonathan Ewert, General Manager of LookSmart’s Advertising Networks. “Our expansion beyond North America allows us to provide even more value to our advertisers and network partners.”

LookSmart offers advertisers the ability to reach Internet users in the United States and Canada as well as Australia and the United Kingdom through the enhanced geo-targeting features built into its AdCenter technology platform.

Advertisers can manage their own campaigns through LookSmart’s easy-to-use, intuitive self-service ad serving interface or work directly with hands-on campaign managers skilled at optimizing campaign performance and maximizing ROI. Geo-targeting features have also been added to LookSmart’s widely-adopted open API, enabling bid management companies and advertising agencies to connect with more buyers in a highly targeted way.

The same technology and tools that create custom distribution channels on LookSmart’s advertising network are available to publishers who license the white label AdCenter platform. “Publishers make significant investments in building qualified audiences that are attractive to advertisers. LookSmart helps publishers segment their audiences to attract advertising campaigns that are highly relevant and will accelerate revenue,” Ewert added.

Working with LookSmart and other leading search providers, Excite Corporation connects advertisers to over 20 million monthly searches in the Australian and New Zealand market.

“Excite is thrilled with the success of our network’s expansion into the US and UK markets with LookSmart and we welcome their presence in Australia.” said Evan Balafas, Managing Director of Excite Corporation. “Revenue has been driven by the exceptional account management and customer service and we look forward to being one of their largest partners in the coming weeks.”

About LookSmart

LookSmart provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers, search engines, media companies, social networking sites, retail sites, directories, ISPs and portals to manage advertiser relationships and third-party feeds within an auction platform. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.

The company attributes strong growth in paid clicks and market share in 1Q2008 to competitive advertiser ROI, based on day-to-day account management and campaign optimization, and a quality-monitored network with cost-effective PPCs.

“LookSmart’s long-standing commitment to traffic quality and account service to the search advertiser has driven continuous innovation on our AdCenter platform,” said Jonathan Ewert, General Manager of LookSmart Advertising Networks. “Using the platform, our Network Management team improves results for our distribution partners, while our Account Management team creates custom distribution channels to exceed the goals of our advertisers,” Ewert added.

LookSmart’s attention to service and campaign optimization is already winning over search advertisers:

“We experienced increased conversions on LookSmart’s network in 1Q2008, showing dramatic increases for our business,” said Ashleigh Bilodeaux of ServiceMagic. “LookSmart’s marketing professionals made great suggestions on how to optimize our campaigns and the results show it: LookSmart has done a great job of going the extra mile to ensure we see positive performance. For us, LookSmart performance is now on par with our campaigns running on major search engines such as Google, MSN, and Yahoo!,” added Bilodeaux.

A case study on ServiceMagic is available for download from LookSmart’s at: http://www.looksmart.com/pdfs/Advertiser_Solutions/Servicemagic_ casestudy.pdf (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

About LookSmart

LookSmart provides premium and performance advertising solutions for search advertisers and publishers. LookSmart offers search advertisers targeted pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers, search engines, media companies, social networking sites, retail sites, directories, ISPs and portals to manage advertiser relationships and third-party feeds all within an auction platform. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.

About ServiceMagic

ServiceMagic is the premier online destination in the United States and parts of Canada for homeowners seeking service professionals. Since 1998, they have connected millions of people with local, prescreened home service providers in over 500 areas of expertise, from remodeling to house cleaning.

New York, N.Y. – March 6, 2008 – Adconion Media Group, the global independent online advertising network, today announced it has acquired Frontline Direct, a leading data management and direct marketing solutions provider for $20 million in cash and equity. Frontline has longstanding relationships with leading companies – including ConsumerInfo.com, Inc., an Experian® company and Reunion.com – as well as top interactive advertising agencies.

“Beginning with my days as one of the first employees of Avenue A and through the founding of Adconion the vision has always been to enable advertising agencies and marketers to reach the same consumer across platforms,” said Tyler Moebius, founder and chief executive officer of Adconion. “Integrating Frontline’s technology with our own and taking it global as part of our independent network is a significant step towards that goal.”

The acquisition of Frontline, including its proprietary data management technology, email products and 25 employees, fuels Adconion’s rapid expansion into North America, including the planned opening of a new office in San Diego; Adconion currently has offices in New York and Toronto in addition to North American headquarters in Santa Monica. Globally, Frontline further enhances Adconion’s offering of global performance branded solutions to advertising agencies and marketers worldwide, including audience targeting, video and email.

“Adconion arms agencies with the technology solutions necessary to compete in the evolving media and advertising landscape, and we recognize that audience targeting is an important element of campaigns that advertising agencies are designing on behalf of their clients’ brands,” said Keith Kaplan, Adconion’s president of North America. “Nevertheless, we are extremely committed to respecting personal privacy; we already adhere to the stringent European privacy standards and will continue to respect those high standards wherever we do business.”

“Adconion is technologically and strategically a natural partner for Frontline,” said Kim Reed Perell, chief executive officer of Frontline Direct. “As part of Adconion’s independent global network we can instantly enhance our existing offerings for our clients and enable them to reach a much broader audience both here in the U.S. and abroad.”
Frontline Direct was represented by KPMG Corporate Finance in the transaction.

About Adconion:
Adconion Media Group is an international, independent Advertising Network which completed a record $80 million Series C round of funding led by Index Ventures in February 2008. Since its founding in 2005 the company has focused on the realization of performance-driven branding campaigns that deliver massive global reach. Adconion’s clients consist of advertising agencies and direct advertisers as well as its partner base of premium websites from a wide range of sectors. Adconion combines its in-house technology and high touch client service with quality media to exceed its partners’ campaign objectives. Adconion has offices around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto and Santa Monica. Adconion is member of the International Advertising Bureau (IAB) and a founding member of IASH Europe.

Visit Adconion at www.adconion.com.