DALLAS & ATLANTA – MarketSphere and TopRight, two leading business consulting firms, formalized a strategic partnership to develop and deliver common solutions to help complex, global companies improve marketing operations and attain competitive advantage in their respective markets. Both firms serve a growing list of Fortune 1000 companies and are considered trusted advisors to companies undergoing transformation of their marketing processes.

MarketSphere, a business advisory and technology firm with over 250 consultants, has broad functional and technology expertise across all business functions, including marketing operations. TopRight, based in Atlanta, is a highly-regarded marketing strategy and advisory firm that also provides implementation services. Both firms are Certified Partners of Aprimo, a leading provider of Enterprise Marketing Management software. MarketSphere and TopRight each have deep “hands on” experience implementing the Aprimo Enterprise Marketing Management software suite which includes Marketing Resource Management, Digital Asset Management, Campaign Management, and Marketing Performance Management.
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the Rubicon Project’s Ad Speed Monitoring Technology Proactively Protects Publishers from Slow Ads from Ad Networks

LOS ANGELES – Ask a Web publisher about the major challenges of working with ad networks and you’ll undoubtedly hear about “slow ad serving speeds.” the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, created the world’s first ad network ad speed monitoring system to proactively and comprehensively protect publishers from slow ads from ad networks.

the Rubicon Project’s approach to eradicating ad-serving headaches is core to its broader mission of protecting publishers’ brands. The company’s Brand Protection Program includes best of breed technology solutions for channel conflict and ad quality. These efforts, unique to the Rubicon Project, prevent web publishers from losing millions in ad revenue from damage to brand reputation, negative user experience and advertiser dissatisfaction.
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Affiliate Marketing Company Unveils the Next Generation of XML-Enabled Marketing Tools for Publishers That Embeds Shopping and Rate Comparison Intelligence into the Agent’s Distributed Web Sites Through Remote Content Delivery

DRAPER, Utah – Commission River Corporation, a wholly-owned subsidiary of BayHill Capital Corporation (OTC Bulletin Board: BYHL), an Internet-enabled marketer of communications services and technology solutions, unveiled new affiliate marketing technology it calls ‘XML Plug-in‘ software. The code, which Commission River believes is the first of its kind and which it intends to make available to all its affiliate publishers, facilitates real-time content delivery to the user web sites in the form of rate comparison engines. Commission River unveiled the first seven rate comparison XML Plug-ins during a live web demonstration in front of a large number of its publishers.
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John Battelle, Danny Sullivan and Other Industry Experts Contribute to Network’s Blog

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the launch of its Thought Leadership Series, a blog featuring online advertising industry visionaries such as John Battelle, Danny Sullivan, Charles Knight and Anita Campbell.

“We are proud to sponsor this educational series in the hopes that the insights provided will help advertisers make smarter choices in online advertising,” said Ted West, chief executive officer and president of LookSmart. “Providing value to advertisers is our top priority and doing that through great service and lower cost-per-click on a quality network isn’t enough – we need to provide them with the best insights in the business.”
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FACTr Service to Give Greater Insight into Network, Improve Advertiser Value

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced it is partnering with Click Forensics, the industry leader in scoring, auditing and improving traffic quality for the online advertising community, to receive third party PPC quality reports. LookSmart is leveraging Click Forensics’ FACTr reports to improve the speed and flow of feedback from advertisers on the value delivered through the LookSmart network.

“LookSmart is focused on maintaining and enhancing our network quality assurance processes, which are key to delivering the highest return on investment to our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “The FACTr reports represent one more way we are delivering on our promise to advertisers to help them make smart, dependable choices that will make a real difference for their business.”
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New Functionality Delivers Improved ROI for Search Advertisers

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, today announced the release of valuable enhancements to its award-winning text advertising platform that make it even easier for advertisers to target niche audiences, manage bid prices, and control traffic quality.

Enhancements to the LookSmart AdCenter platform include:

- Day Parting – advertisers can target the right message at the right time by scheduling campaigns to run at specific times of day and days of the week
- Easy Price Adjustments – advertisers can save time and effort by adjusting bid prices and reserve amounts on millions of keywords and thousands of campaigns at once
- Negative Keyword Management – advertisers can decrease campaign administration time by applying keywords at the campaign level
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Superior Distribution Partners Position Network as a Smart Choice for Search Advertisers

SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) search advertising network and technology solutions provider, announced its ad network has been bolstered by the addition of 30 high-quality distribution partners, some of which resulted from expanding internationally into the UK and Australia. High-quality traffic, which offers search advertisers improved click-through and conversion rates in categories such as travel, technology and retail, has doubled while low-quality traffic has been cut in half.

“As we add top-quality traffic, we work vigilantly to maintain unsurpassed excellence throughout the network – our goal is to deliver superior ROI and conversion rates for all our search advertisers,” said Ted West, chief executive officer and president of LookSmart. “Our LookSmart Network Management team weighs user conversion data and employs statistical models to gauge network quality and reporting in real time – ultimately delivering better value to our customers.”
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SAN FRANCISCO–(BUSINESS WIRE)–LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named “Best Search Engine Ad Platform” today by Search Engine Strategies (SES) in its inaugural SES awards program. SES is the leading global conference and expo series dedicated to search advertising.

SES presented the award at a keynote address during the first day of its 10th annual Search Engine Strategies San Jose conference. The mission of the SES Awards is to inspire innovation and encourage new ideas. The awards were judged by a panel of industry experts and the SES Awards editorial staff.
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