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	<title>Ad Operations Online &#187; technology development</title>
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		<title>AdDogs Goes Live</title>
		<link>http://www.adoperationsonline.com/2009/03/11/addogs-goes-live/</link>
		<comments>http://www.adoperationsonline.com/2009/03/11/addogs-goes-live/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 09:15:48 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
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		<category><![CDATA[832-485-7102;]]></category>
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		<category><![CDATA[AdDogs technology;]]></category>
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		<category><![CDATA[Dana Kingshill;]]></category>
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		<category><![CDATA[internal media creation;]]></category>
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		<category><![CDATA[Mike Patton;]]></category>
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		<category><![CDATA[placement using flexible search criteria;]]></category>
		<category><![CDATA[real time saver;]]></category>
		<category><![CDATA[Rod Proto;]]></category>
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		<category><![CDATA[technology development]]></category>
		<category><![CDATA[the Advertiser;]]></category>
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		<category><![CDATA[www.addogs.com;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3178</guid>
		<description><![CDATA[HOUSTON &#8211; AdDogs announces its website, AdDogs.com, is open for business. This revolutionary new advertising technology already has more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising. With an initial focus on 25 states, the media available through AdDogs cover an audience in excess [...]]]></description>
			<content:encoded><![CDATA[<p>HOUSTON &#8211; AdDogs announces its website, AdDogs.com, is open for business. This revolutionary new advertising technology already has more than 9,000 newspapers, trade publications, magazines and web advertising opportunities available for the Advertiser to create and buy advertising. With an initial focus on 25 states, the media available through AdDogs cover an audience in excess of 180,000,000.</p>
<p>This commercial release marks the culmination of almost three years of technology development and data accumulation. AdDogs is now available to advertisers as a resource to create and place advertising in a streamlined process, eliminating the need to create an ad multiple times for multiple media.<br />
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<p>AdDogs is a new patent-pending, on-line service and is the first advertising technology platform designed to use the internet to make the process of finding target markets, choosing media serving those markets, ad creation and ad placement into a seamless integrated process. Rod Proto, CEO said, &#8220;The feedback we are getting based on the many ads already placed through the system is that not only is AdDogs a real time saver in terms of building advertisements, placing them, and storing them for future use, but the benefits of using our media search tools have shown AdDogs to be a real aid in spending advertising dollars wisely.&#8221;</p>
<p>AdDogs allows an advertiser to create or upload an ad, search geographically and demographically for target audiences, and choose media for placement using flexible search criteria. With the target market defined, the system either guides the advertiser through an ad building process using the experience of seasoned ad agency talent designed into AdDogs, or allows the advertiser to upload a custom advertisement, created specifically to fit a media product for placement through AdDogs. Advertisements created in AdDogs will be automatically resized by the AdDogs technology for insertion in multiple media, each time adjusting the ad to show the advertiser exactly how it will appear in the target media. All ads created and placed through AdDogs will be stored and available to the advertiser for future use.</p>
<p>AdDogs will appeal to both the small Advertiser and to the Corporate Marketing department where AdDogs will be “private labeled” to serve as the internal media creation and placement vehicle. In addition, AdDogs expects the private label platform to be attractive to the Print Industry where incorporation into an existing publication website will allow for the quick adoption of a Build-Your-Own-Ad capability without the normal associated up-front costs.</p>
<p>&#8220;The development efforts for this system will be ongoing,&#8221; added Mike Patton, Chief Operating Officer, &#8220;We have a backlog of concepts to expand system capabilities that will be rolled out continuously. In addition, expansion of our media offerings is a continuous process and we expect to have about 12,000 newspapers, magazines, trade publications, and web products active in AdDogs by the end of the year.&#8221;</p>
<p>For further information contact Rod Proto of AdDogs at 832-485-7102 or Dana Kingshill at 832-485-7123. Check out AdDogs at <a rel="nofollow" href="http://www.addogs.com" target="_blank">www.addogs.com</a>.</p>
<p>AdDogs® is a registered trademark.</p>
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		<title>WPP and Omniture Launch Partnership to Improve Marketing ROI</title>
		<link>http://www.adoperationsonline.com/2009/02/06/wpp-and-omniture-launch-partnership-to-improve-marketing-roi/</link>
		<comments>http://www.adoperationsonline.com/2009/02/06/wpp-and-omniture-launch-partnership-to-improve-marketing-roi/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 09:45:04 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[24/7 Real Media]]></category>
		<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
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		<category><![CDATA[WPP]]></category>
		<category><![CDATA[advertising management system;]]></category>
		<category><![CDATA[analytical solutions;]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Brand Union;]]></category>
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		<category><![CDATA[Omniture Inc.;]]></category>
		<category><![CDATA[Omniture Launch Partnership;]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2656</guid>
		<description><![CDATA[Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in Omniture DAVOS, Switzerland &#8211; WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will [...]]]></description>
			<content:encoded><![CDATA[<p>Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25 million in Omniture</p>
<p>DAVOS, Switzerland &#8211; WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, announced a strategic partnership that will provide clients with more-effective insights globally across both digital and traditional media channels. As part of this partnership, WPP is making a long-term $25 million investment in Omniture common stock.</p>
<p>The two companies will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights, supported by new technology. This will allow marketers to increase their revenue and profit returns from online marketing and to manage and optimize their overall marketing expenditures.<br />
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<p>WPP companies involved in this partnership include G2, OgilvyOne, RMG, Wunderman, Enfatico, specialist agencies Schematic, VML and ZAAZ, Group M, 24/7 Real Media, Kantar and Bridge Worldwide.</p>
<p>Key elements of the strategic partnership include:</p>
<p>* Joint approaches to mutual clients to develop enhanced analytical solutions<br />
* Joint development of technologies and solutions, including the integration of Omniture and WPP technologies, data and products<br />
* Sharing of marketing insights and consulting best practices<br />
* Deployment of Omniture consultants inside WPP companies<br />
* Training of more than 500 WPP employees on Omniture products and solutions, within the first year of the relationship</p>
<p>Specifically, WPP and Omniture have agreed over the next 12-18 months to integrate many of WPP’s marketing technologies, data, insights and information products into the Omniture Genesis platform. These integrations will include:</p>
<p>* <strong>Open AdStream</strong> (24/7 Real Media’s advertising management system)<br />
* <strong>Decide DNA</strong> (24/7 Real Media and GroupM’s search engine marketing systems)<br />
* 24/7 Real Media and GroupM’s <strong>custom media audience network</strong><br />
* <strong>TNS Compete</strong>™ (competitive web benchmarking data)<br />
* <strong>TNS Stradegy</strong>™ (multimedia channel advertising occurrence and expenditure data)</p>
<p>&#8220;In the current economic environment and as clients continue to experiment with and develop their online budgets, the need for better analysis, measurability and focus on return on investment is more important than ever,” said Sir Martin Sorrell, Group Chief Executive, WPP. “This partnership will help our many mutual clients meet these objectives by equipping WPP agencies – across all geographies and disciplines – with the capabilities and tools needed to customize and deploy Omniture solutions in the most efficient and effective ways.”</p>
<p>“The partnership is a reflection of WPP and Omniture’s shared commitment to providing actionable, media-channel agnostic recommendations &#8211; informed by data and supported by technology &#8211; to the world’s largest brand owners,” said Mark Read, Director of Strategy, WPP, and CEO, WPP Digital. “It continues WPP’s and Omniture’s strategy of partnering with and integrating proprietary information and technologies with third-party platforms, for the maximum benefit of our clients.”</p>
<p>“We have consistently said that the limiting factor for marketing executives to fully realize the benefits of digital marketing and the corresponding measurability and accountability it brings, is the lack of available online marketing consulting and best practices,” said Josh James, CEO and co-founder, Omniture. “WPP’s aggressive investment in this critical area is a testament to their thought leadership.”</p>
<p>James continued, “The industry, and particularly WPP’s customers, will benefit tremendously from having 500 people from the world’s largest, most connected digital agencies thoroughly trained on the Omniture suite of products. This partnership will provide clients with the best of both worlds – technology and expertise – to optimize their marketing and drive ROI.”</p>
<p>About WPP</p>
<p>WPP (NASDAQ: WPPGY) is the world leader in communications services, providing national, multinational and global clients with advertising; media investment management; information, insight &amp; consultancy; public relations &amp; public affairs; branding &amp; identity; healthcare communications; direct, digital, promotion &amp; relationship marketing. WPP&#8217;s worldwide companies include JWT, Ogilvy &amp; Mather Worldwide, Y&amp;R, Grey Group, United Group, GroupM, Mindshare, Mediaedge:cia, MediaCom, Millward Brown, Research International, Kantar (now including TNS), OgilvyOne Worldwide, Wunderman, OgilvyAction, Hill &amp; Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn &amp; Wolfe, CommonHealth, Sudler &amp; Hennessey, Ogilvy Healthworld, Grey Healthcare Group, Landor, Fitch, The Brand Union and G2 among others. WPP companies provide communications services to clients worldwide including more than 340 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 400 clients in three or more disciplines; more than 280 clients in four disciplines and nearly 230 clients in six or more countries. Collectively, WPP employs 131,000 people (including associates) in over 2,000 offices in 106 countries. For more information, visit www.wpp.com.</p>
<p>About Omniture</p>
<p>Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com</p>
<p>Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.</p>
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		<title>Research and Markets Report on China&#8217;s Growing Mobile Advertisement Market</title>
		<link>http://www.adoperationsonline.com/2008/09/01/research-and-markets-report-on-china-growing-mobile-advertisement-market/</link>
		<comments>http://www.adoperationsonline.com/2008/09/01/research-and-markets-report-on-china-growing-mobile-advertisement-market/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 08:00:02 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Advertising Reports and Studies]]></category>
		<category><![CDATA[Digital Intelligence]]></category>
		<category><![CDATA[Mobile Advertising]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Internet advertisement]]></category>
		<category><![CDATA[Internet search advertisement]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Korea]]></category>
		<category><![CDATA[mobile search service providers]]></category>
		<category><![CDATA[Search advertisement]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[technology development]]></category>
		<category><![CDATA[WAP]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=878</guid>
		<description><![CDATA[Research and Markets has announced the addition of the &#8220;China’s Mobile Advertisement Special Report 2006&#8243; report to their offering. Definition of Mobile Advertisement Mobile advertisement refers to the advertisement which has mobile as the display terminal or distribution platform Following the four major traditional media of newspaper/magazine, broadcasting, TV and Internet, mobile is becoming the [...]]]></description>
			<content:encoded><![CDATA[<p>Research and Markets has announced the addition of the &#8220;China’s Mobile Advertisement Special Report 2006&#8243; report to their offering.</p>
<p><strong>Definition of Mobile Advertisement<br />
</strong><br />
Mobile advertisement refers to the advertisement which has mobile as the display terminal or distribution platform Following the four major traditional media of newspaper/magazine, broadcasting, TV and Internet, mobile is becoming the fifth media. Compared with four major traditional media, mobile advertisement has its advantages of large number of users, clear target and good interaction.<span id="more-878"></span></p>
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<p><strong>Mobile advertisement can be classified into the following seven categories by different technologies:</strong></p>
<p><strong>PUSH</strong>: Put advertisement directly on user’s mobile in forms of SMS, MMS and WAP page link. Main mode of mobile advertisement before 2006 was SMS advertisement forced by SP without user’s permission.</p>
<p><strong>WAP</strong>: Embed advertisement in forms of text, picture or audio/video into pages of official or non-official WAP portals which user browsers, similar to Internet advertisement. Differentiated advertisement pages achieved by using technology to distinguish user’s property and simple and unified advertisement pages all belong to this category.</p>
<p><strong>Business embedment</strong>: Embed advertisement in forms of text, picture or audio/video into user’s mobile value-added service (mainly other data business except for WAP business), such as business waiting advertisement and mobile game advertisement.</p>
<p><strong>Voice</strong>: Add advertisement into value-added voice service (such as IVR and CRBT) provided by operators for mobile users in forms of voice segments.</p>
<p><strong>Cell Broadcasting</strong>: Use cell broadcasting feature of mobile to send advertisement to mobile users at certain position in forms of SMS or MMS.</p>
<p><strong>Terminal embedment</strong>: Advertisers cooperate with mobile vendors to embed advertisement into mobile before shipment in forms of pictures, video clips and games.</p>
<p><strong>Search advertisement</strong>: Keyword advertisement and bid rank advertisement operated by mobile search service providers, similar to Internet search advertisement.</p>
<p><strong>Key Topics Covered:</strong></p>
<p>Definitions and Research Scope</p>
<p>1 Definitions and Research Scope</p>
<p>2 Analysis of overseas mobile advertisement market environment</p>
<p>3 Analysis of overseas mobile advertisement market</p>
<p>4 Developing status quo analysis of China’s mobile advertisement market</p>
<p>5 Developing trend analysis of China’s mobile advertisement market</p>
<p>6 Competition structure analysis of China’s mobile advertisement market</p>
<p>7 Analysis suggestion on mobile advertisement development</p>
<p><strong>List of Figures</strong></p>
<p>Category of mobile advertisement</p>
<p>Macro environment PEST analysis of mobile advertisement</p>
<p>Industry environment CRBT analysis of mobile advertisement</p>
<p>Challenge of traditional advertisement and opportunity of mobile advertisement</p>
<p>Influence of technology development and user recognition on mobile advertisement market</p>
<p>Market size of Japan mobile advertisement 2000-2005</p>
<p>Market size of Korea mobile advertisement 1999-2005</p>
<p>Regular workflow of i-mode mobile advertisement</p>
<p>Industry chain structure of mobile advertisement</p>
<p>3W2H model of business mode analysis of mobile advertisement</p>
<p>Market size of mobile advertisement 2005-2006</p>
<p>Segmentation market share of mobile advertisement 2005-2006</p>
<p>Mobile user scale 2004-2006</p>
<p>User scale of WAP business 2004-2006</p>
<p>Fostering process of advertiser’s habit</p>
<p>Advertiser’s expectation on marketing effect of mobile advertisement</p>
<p>Hyper Cycle of mobile advertisement market</p>
<p>Change of industry chain of mobile advertisement</p>
<p>Predominant factors of industry chain at different developing stages of mobile advertisement market</p>
<p>Developing trend analysis of business mode of mobile advertisement</p>
<p>Stimulatives and impedients of mobile advertisement market</p>
<p>Analysis of stimulatives and impedients of mobile advertisement market</p>
<p>Market size forecast of mobile advertisement 2006-2010</p>
<p>Segmentation market size forecast of mobile advertisement 2006-2010</p>
<p>Segmentation market share forecast of mobile advertisement 2006-2010</p>
<p>Forecast of mobile user scale 2006-2010</p>
<p>Forecast of WAP business user scale 2006-2010</p>
<p>Analysis of competition structure of mobile advertisement market</p>
<p>Competition structure and developing trend of mobile advertisement agents</p>
<p>Analysis of major mobile advertisement vendors &#8211; Focuswireless</p>
<p>Analysis of major mobile advertisement vendors &#8211; Fractalist</p>
<p>Analysis of major mobile advertisement vendors &#8211; Adatmobile Analysis of major mobile advertisement vendors &#8211; Mmclick</p>
<p>Analysis of major mobile advertisement vendors &#8211; Mobile operators</p>
<p>Developing trend of competition structure of mobile advertisement market</p>
<p>Key factors for success of mobile advertisement market</p>
<p>Implementing process of mobile advertisement</p>
<p>Five factors for advertisers to pay attention to</p>
<p><strong>List of Tables</strong></p>
<p>Influence analysis of major events of mobile advertisement market 2006</p>
<p>Major events of European and American mobile advertisement market 2005-2006</p>
<p>Analysis of business mode of mobile advertisement</p>
<p>For more information visit <a rel="nofollow" href="http://www.researchandmarkets.com/research/e6dea4/chinas_mobile_adv" target="_blank">http://www.researchandmarkets.com/research/e6dea4/chinas_mobile_adv</a>.</p>
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		<title>David J. Moore Steps into Enhanced Chairman Role and Appoints Jonathan K. Hsu Chief Executive Officer of 24/7 Real Media</title>
		<link>http://www.adoperationsonline.com/2008/07/29/david-j-moore-steps-into-enhanced-chairman-role-and-appoints-jonathan-k-hsu-chief-executive-officer-of-247-real-media/</link>
		<comments>http://www.adoperationsonline.com/2008/07/29/david-j-moore-steps-into-enhanced-chairman-role-and-appoints-jonathan-k-hsu-chief-executive-officer-of-247-real-media/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 12:51:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=286</guid>
		<description><![CDATA[NEW YORK – July 28, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced that Jonathan K. Hsu has been appointed CEO, effective immediately. After serving for nearly 12 years as Founder, Chairman, and CEO of 24/7 Real Media, David J. Moore will continue serving as Chairman while playing a [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK – July 28, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced that Jonathan K. Hsu has been appointed CEO, effective immediately.  After serving for nearly 12 years as Founder, Chairman, and CEO of 24/7 Real Media, David J. Moore will continue serving as Chairman while playing a larger role in strategy and business development.</p>
<p>Mr. Hsu, 36, previously served as 24/7 Real Media’s Executive Vice President and Chief Operating Officer, where he was responsible for its global operations, including Technology Development, Technology Operations, Corporate Development, Finance, Marketing, Product Management, Human Resources and various administrative functions.  As CEO, he will focus on day-to-day operational responsibilities, enhancing 24/7’s award-winning services for advertisers and publishers, and overseeing the company’s international expansion.<br />
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<p>As Chairman of 24/7 Real Media, Mr. Moore will focus on strengthening the company’s industry position, strategic relationships, recruitment and business development.  Mr. Moore will also continue to work closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.</p>
<p>“Dave and Jon have exemplified a formidable leadership team since late 2001,” said Mark Read, CEO, WPP Digital.  “These changes give both executives new responsibilities that will be both challenging and rewarding, and further enhance the future of the company and WPP Digital.”</p>
<p>“I have spent more than a decade at the helm of 24/7 Real Media and have experienced the best and worst of the responsibility that comes with the CEO position. It is not an easy job, however,” said Mr. Moore.  “Jonathan Hsu is an exceptional leader and brilliant strategist. He has consistently demonstrated an ability to identify new opportunities to grow the business.  He will make an outstanding chief executive and I look forward to continuing our work together in these new roles. I love this business and look forward to continuing to build 24/7, WPP and our exciting industry.”</p>
<p>Mr. Hsu joined the company in March 2000, and as COO was instrumental in the company’s acquisition by WPP and numerous strategic partnerships with industry leaders such as Yahoo! and Dentsu.  Previously, Mr. Hsu served as CFO, where he oversaw a 500 percent jump in revenue growth over four years. As Senior Vice President &#8211; Corporate Development and Strategic Planning, he was responsible for driving the company’s geographic and product line expansion, overseeing the acquisitions of Insight First in January 2002, Real Media Korea in December 2003, and Decide Interactive in August 2004.</p>
<p>“It has been an incredible experience working with a true visionary and leader like David, and I am honored to succeed him as CEO of 24/7 Real Media,” said Mr. Hsu. “With online ad spending set to grow double digits for years to come, there are outstanding opportunities for 24/7 to expand our relationships with advertisers and publishers, while maintaining the innovative technology development and exceptional customer service that set us apart.”</p>
<p>Prior to joining 24/7 Real Media, Mr. Hsu worked for JP Morgan Chase Securities, where he specialized in M&amp;A activities for new economy companies, telecommunication firms, and financial sponsors. He also served as a venture capitalist at American Lead Ventures and founded a magazine distributed internationally by Time Warner.</p>
<p>Mr. Hsu holds an M.B.A. in Finance and Strategic Management from the Wharton School of Business and a B.A. in Economics from Harvard University.</p>
<p>For more information on 24/7 Real Media, visit www.247realmedia.com.</p>
<p>About 24/7 Real Media, Inc.<br />
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI.  Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science.  The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region.  For more information, please visit www.247realmedia.com.<br />
24/7 Real Media: The Science of Digital Marketing.</p>
<p>24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.</p>
<p>Press Contact:<br />
Mike Manning<br />
Cohn &amp; Wolfe for 24/7 Real Media<br />
415-365-8526<br />
mike_manning@cohnwolfe.com</p>
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		<title>Ascent Media Group, Akamai And Sofatronic Team to Power Blu-Ray Disc® Live Platform</title>
		<link>http://www.adoperationsonline.com/2008/01/06/ascent-media-group-akamai-and-sofatronic-team-to-power-blu-ray-disc-live-platform/</link>
		<comments>http://www.adoperationsonline.com/2008/01/06/ascent-media-group-akamai-and-sofatronic-team-to-power-blu-ray-disc-live-platform/#comments</comments>
		<pubDate>Sun, 06 Jan 2008 10:04:13 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2394</guid>
		<description><![CDATA[Solution Aims to Reduce Authoring Costs and Offer New Revenue Opportunities to Publishers SANTA MONICA, Calif. &#8211; January 6, 2009 &#8211; Ascent Media Group announced today that it has teamed with Akamai Technologies, Inc. and Sofatronic to create an integrated digital workflow and distribution solution for the production, hosting and delivery of BD Live™ functionality [...]]]></description>
			<content:encoded><![CDATA[<p>Solution Aims to Reduce Authoring Costs and Offer New Revenue Opportunities to Publishers</p>
<p>SANTA MONICA, Calif. &#8211; January 6, 2009 &#8211; Ascent Media Group announced today that it has teamed with Akamai Technologies, Inc. and Sofatronic to create an integrated digital workflow and distribution solution for the production, hosting and delivery of BD Live™ functionality for Blu-ray Discs.</p>
<p>Available through Ascent Media&#8217;s Blink Digital, the platform provides a more efficient and cost effective way for movie studios and content creators to harness the full power of BD Live’s Internet-enabled features, such as bonus content, online community, and interactive and e-commerce applications. Live demonstrations of the technology will be held January 8-9, from 9 a.m.-5 p.m. during the International CES Conference in Las Vegas, NV at the MGM Grand Hotel in the Signature Suite (entrance located at 145 East Harmon Ave.).<br />
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<p>&#8220;In partnership with industry leaders Akamai and Sofatronic, we are able to offer studios a new solution to BD Live functionality which simplifies the process of delivering this new and exciting interactive experience to the consumer,&#8221; said Jose Royo, CEO of Ascent Media Group. &#8220;Our head-to-toe package still leaves room for flexibility, plus our best-in-breed partnership allows us to deliver high-quality performance with greater efficiencies for our studio and Blu-ray distribution partners.&#8221;</p>
<p>Under the joint initiative, Sofatronic is responsible for the development of a new software platform based off its Kaleidoscope™ technology, a development platform for interactive entertainment on Blu-ray. Akamai&#8217;s global distribution platform will enable Internet-connected devices to support large file downloads and acceleration of rich, interactive media content and applications. Blink Digital is responsible for providing creative delivery, design, authoring and programming services and BD Live integration for high quality Blu-ray Disc production.</p>
<p>&#8220;Blu-Ray is one of the first convergent devices to hit scale in the connected living room,&#8221; said Akamai&#8217;s Chief Strategist, Digital Media, Tim Napoleon. &#8220;Studios recognize the power of the Internet, and with that, the entertainment paradigm is shifting. BD Live is designed to help studios build social communities around entertainment content and get more for their investment through a platform for merchandising brands, promoting future sales and creating direct relationships with consumers. Akamai&#8217;s expertise in delivering rich, dynamic content coupled with Sofatronic&#8217;s unmatched BD Live development tools and Blink Digital&#8217;s proven track record of high-quality authoring services, will give studios an edge when developing a BD Live experience.&#8221;</p>
<p>Together, the three companies have addressed many of the outstanding industry issues that previous BD Live platforms have experienced by providing improved authoring tools, better disc quality assurance, increased menu functionality, secure retailing interface, improved bonus content download times, and fixed disc pricing.</p>
<p>&#8220;Sofatronic is exclusively focused on Blu-ray and interactive TV technology development,&#8221; said Isaac Larbi, CEO of Sofatronic USA. &#8220;Through this partnership, we are better able to meet consumer demand for progressive Blu-ray entertainment by offering a seamless one-stop development solution to studios and Blu-ray distribution partners.&#8221;</p>
<p>BD Live offers a wide array of interactive features to the home entertainment ecosystem. With the highly interactive BD Live platform, personalized avatars can be created, subtitles can be frequently updated and viewers can simultaneously interact with others while watching a movie. By instantly connecting users to the Web and empowering them to browse and download online content with special features, new trailers and games, BD Live enables content creators to deliver an interactive service, as opposed to a static product that becomes obsolete once it has been shipped.</p>
<p>About Ascent Media Group<br />
Santa Monica, California-based Ascent Media Group, LLC is a wholly-owned subsidiary of Ascent Media Corporation (Nasdaq: ASCMA), which provides creative and technical services to the media and entertainment industries. Through more than 40 facilities in regions of Southern California, New York, Atlanta, London and Singapore, Ascent Media provides effective solutions for the creation, management and distribution of content to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies that produce, own and/or distribute entertainment, news, sports, corporate, educational, industrial and advertising content. For more information visit: www.ascentmedia.com</p>
<p>About Akamai<br />
Akamai provides market-leading managed services for powering rich media, dynamic transactions and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai&#8217;s services have been adopted by the world&#8217;s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai&#8217;s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact and collaborate. To experience The Akamai Difference, visit www.akamai.com.</p>
<p>About Sofatronic<br />
Sofatronic is a TV technologies provider for the next generation HD format Blu-ray and Tru2way™ solutions. Sofatronic was founded in 2006 by and has offices in Hamburg and Los Angeles. The development platform Kaleidoscope is an integration tool for developing a variety of unique interactive applications. It is currently in use for BD-J and BD Live development in both North America and Europe; and is providing the Home Entertainment Industry with new possible revenue outlets with the latest connected and interactive features and services.</p>
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