Tag Archives: targeted advertising

ChoiceStream Announces its First Audience Cost Calendar
Ad & Media Strategies
November 8, 2012 posted by Otilia Otlacan

ChoiceStream Announces its First Audience Cost Calendar

ChoiceStream, a leading innovator in targeted advertising solutions, announced the first installment of its monthly Audience Cost Calendar. Powered by the CRUNCH Audience Cost Index, The Audience Cost Calendar is a monthly aggregation of impressions traded on digital ad exchanges. ChoiceStream created this calendar as a means to provide marketers with a snapshot of how online audience segment costs are trending based on seasonality.

ChoiceStream Launches CRUNCH™ Active Audience Targeting Solution Developed with Hill Holliday’s Platform Media Practice
Ad & Media Strategies
February 24, 2012 posted by Otilia Otlacan

ChoiceStream Launches CRUNCH™ Active Audience Targeting Solution Developed with Hill Holliday’s Platform Media Practice

ChoiceStream, a leading innovator in targeted advertising and marketing solutions, announced the launch of CRUNCH Active Audience, a solution developed with advertising agency Hill Holliday that enables marketers to target hard-to-qualify audiences based on shared attitudes, psychographic profiles, or affinities towards specific brands or products.