Tag Archives: tagman

TagMan Appoints Wolf Allisat as Global Chief Revenue Officer to Drive Next Phase of Global Expansion
Ad & Media Strategies
September 6, 2012 posted by Otilia Otlacan

TagMan Appoints Wolf Allisat as Global Chief Revenue Officer to Drive Next Phase of Global Expansion

TagMan, the global leader in tag management, today announced it has appointed Wolf Allisat to Global Chief Revenue Officer. Mr. Allisat will be responsible for driving TagMan’s expansion strategy in key global markets across all channels. Mr. Allisat is a digital executive with a strong history of success growing companies through key phases in their evolutions from industry pioneers to becoming the global standard in their industries.

TagMan Promotes Co-founder Jon Baron to CEO to Drive Next Phase of Global Growth
Ad & Media Strategies
August 21, 2012 posted by Otilia Otlacan

TagMan Promotes Co-founder Jon Baron to CEO to Drive Next Phase of Global Growth

TagMan, the global leader in tag management, today announced it has appointed co-founder Jon Baron to CEO. Baron, an industry pioneer, helped originate and engineer tag management technology, which led to the creation of TagMan, the industry’s first Tag Management System company, in 2007. In the last 12 months TagMan processed more than $24 billion in online transactions for its customers and is the partner of choice for over 150 global etailers and marketers including Travelocity, Vodafone, Virgin Atlantic, Kellogg’s, Marriott and more.

Independent Consulting Report Shows That TagMan’s Tag Management System Can Provide 128% in ROI
Ad & Media Strategies
July 26, 2012 posted by Otilia Otlacan

Independent Consulting Report Shows That TagMan’s Tag Management System Can Provide 128% in ROI

TagMan (www.tagman.com), the global leader in tag management, has announced that Enterprise brands who deploy its Tag Management System can result in a 128 percent, risk-adjusted return on investment (ROI) in three years, according to a July 2012 commissioned study conducted by Forrester Consulting on behalf of TagMan. No other in-depth study on tag management has been done before over a substantial multi-year period. The study, “Total Economic Impact of the TagMan Tag Management System,” revealed that TagMan produced total benefits of over $640,000 in just three years and a payback period of only 2.6 months for a major international airline carrier. The full “Total Economic Impact” study is available for download at http://www.tagman.com/index.php/forrester-case-study.