As advancement continues in digital data gathering, utilization, and performance, technologists from all across the market are all seeking new ways to capitalize on tracking code. The growth in data…
Josh West joins Web Analytics Demystified from Salesforce.com to help clients leverage the company’s new Adobe, Google, and Webtrends business partnerships ACCELERATE 2013 PORTLAND, Ore. – Web Analytics Demystified, the…
Marketers use TagMan’s New LEAP Solution to Unlock Big Marketing Data and Optimize Media Spending NEW YORK - TagMan, the most used, most advanced and most proven tag management and Marketing…
Marketers use TagMan’s New LEAP Solution to Unlock Big Marketing Data and Optimize Media Spending New York, NY – TagMan, the most used, most advanced and most proven tag management…
BrightTag, a technology platform provider for the digital marketing industry, today announced its tag management solution will serve as the underlying infrastructure powering the delivery of Yahoo! JAPAN’s full suite of remarketing and media services.
Mediaplex, the technology division of ValueClick Inc. (NASDAQ: VCLK) and the leader in digital marketing analytics and advertising technology, today announced the formal launch of Master TMS, the world’s most robust integrated tag management solution. Master TMS ensures efficient tag implementation and superior data collection for advertisers utilizing data-driven marketing tactics and analytics strategies.
TagMan, the global leader in tag management, today announced it has appointed Wolf Allisat to Global Chief Revenue Officer. Mr. Allisat will be responsible for driving TagMan’s expansion strategy in key global markets across all channels. Mr. Allisat is a digital executive with a strong history of success growing companies through key phases in their evolutions from industry pioneers to becoming the global standard in their industries.
BrightTag, a technology platform provider for the digital marketing industry, has acquired SiteTagger for an undisclosed sum. The combined company becomes the world’s largest provider of tag management solutions with more than 100 global enterprise clients representing thousands of brands including Gap, JetBlue Airways, Sainsbury’s, British Gas, ASDA and Boots.
TagMan, the global leader in tag management, today announced it has appointed co-founder Jon Baron to CEO. Baron, an industry pioneer, helped originate and engineer tag management technology, which led to the creation of TagMan, the industry’s first Tag Management System company, in 2007. In the last 12 months TagMan processed more than $24 billion in online transactions for its customers and is the partner of choice for over 150 global etailers and marketers including Travelocity, Vodafone, Virgin Atlantic, Kellogg’s, Marriott and more.
TagMan (www.tagman.com), the global leader in tag management, has announced that Enterprise brands who deploy its Tag Management System can result in a 128 percent, risk-adjusted return on investment (ROI) in three years, according to a July 2012 commissioned study conducted by Forrester Consulting on behalf of TagMan. No other in-depth study on tag management has been done before over a substantial multi-year period. The study, “Total Economic Impact of the TagMan Tag Management System,” revealed that TagMan produced total benefits of over $640,000 in just three years and a payback period of only 2.6 months for a major international airline carrier. The full “Total Economic Impact” study is available for download at http://www.tagman.com/index.php/forrester-case-study.
