Launches “GlamAdapt for Publishers” Offering a Fully-Automated Publisher-Side Platform For Premium Brand-Ad Inventory Used By Major Internet Publishers Such as Time, Inc. and CBS, AdPortal Web-Enables the Packaging of Premium…
Zucker Brings Targeting Experience to Task of Delivering In-Market Tech Buyers to Ziff Davis’ Advertising Partners NEW YORK – Ziff Davis, recently acquired by digital media executive Vivek Shah and…
50% Drop in Number of US Internet Users Who Click on Display Ads; Only 8 Percent of Internet Users Now Account for 85 Percent of all Clicks Research Underscores the…
NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, has appointed Alan Davison as Chief Financial Officer and Joe Pedro as Director of Quality of…
From clipping to clicking: consumer penny-pinching, generational shifts, and decline of newspapers open the door for online coupons NEW YORK – Platform-A’s Business Intelligence organization, in partnership with Information Resources,…
Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President NEW YORK – AOL’s Platform-A, the leading advertising platform in…
Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development. NEW YORK, NY – July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced…
RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2008 data on online ad networks, highlighting both the breadth…
CHICAGO, February 12,2008 – Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates…
