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3 UK Signs YAHOO! As Portal Advertising Partner

Otilia Otlacan | July 2, 2008 | 0 Comments

LONDON, July 2, 2008 – Mobile operator 3 UK and Yahoo! have announced a deal which will see Yahoo! exclusively sell 3 UK banners and sponsored links inventory. Yahoo! will sell the inventory for the 3 UK portal – recently rated the second most popular mobile domain in the UK next to Facebook. Adverts sold [...]

Yahoo! and WPP Forge Multi-Year Strategic Partnership

Otilia Otlacan | May 16, 2008 | 0 Comments

SUNNYVALE, Calif. & LONDON–(BUSINESS WIRE)–Yahoo! Inc. (NASDAQ:YHOO) and WPP’s (NASDAQ:WPPGY) GroupM, 24/7 Real Media and WPP Digital today announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real [...]