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New Targeting Capabilities Leverage Search Activities to Deliver More Relevant Display Ads; Ad Scheduling and Demographic Options Enable Greater Personalization for Search Ads ORLANDO, Fla. – Yahoo! Inc. announced the launch of three new targeting products for brand and performance marketers that are designed to help them reach the audiences that matter most when advertising [...]
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LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London. Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news [...]
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Despite Recession, Search Advertising Held Value, ROI Was Steady and Retail Sector Saw 9% Spend Increase Annually SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based [...]
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Next Generation of Yahoo! Mail Provides a More Social and Productive Communication Experience for Consumers, Builds on the Yahoo! Open Strategy SUNNYVALE, Calif. – Continuing the momentum of the Yahoo! Open Strategy (Y!OS), Yahoo! Inc. (Nasdaq:YHOO) introduced enhancements to Yahoo! Mail, providing consumers with a “smarter inbox” experience that will begin rolling out to users [...]
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Through Billions of Searches in 2008, People Sought to Make Sense of the World Around Them, Witnessing a Year of Passionate Politics, Olympic Records, New Celebrities on the Rise and Market Meltdowns SUNNYVALE, Calif. – Yahoo! Inc (NASDAQ:YHOO) announced the most popular searches, themes, and trends as part of its 2008 Year in Review (yearinreview.yahoo.com), [...]
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Co-Founder Jerry Yang to Step Down Following Appointment of New CEO and Return to Former Role as Chief Yahoo! and Board Member SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq:YHOO) today announced that its Board of Directors has initiated a search for a new Chief Executive Officer. Jerry Yang, co-Founder of Yahoo!, has decided to return to [...]
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SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services agreement the companies announced in June. Yahoo! continues to believe in the benefits of the agreement and is disappointed that Google has elected to withdraw from the agreement rather than defend it in court. [...]
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Global Network Initiative Marks Collective Step By Companies, Human Rights Groups and Others To Challenge Censorship and Threats to Privacy SUNNYVALE, Calif. – Joining fellow founding members, Yahoo! Inc. (Nasdaq:YHOO) announced the launch of the Global Network Initiative: Protecting and Advancing Freedom of Expression and Privacy in the Information and Communication Technology Industry (GNI). This [...]
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Google Gets $1.14 of Every New Dollar Spent on Search, Accounting for 76% of US Search Spending SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in providing Search Engine Marketing technology and services to leading advertisers and agencies, today released the U.S. Search Engine Performance Report: Q3 2008. The report, the largest independent research in [...]
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Advertisers Invited to Join Conversation on Industry Changes NEW YORK – Yahoo! (Nasdaq:YHOO) announced the formation of a Digital Advisory Council that will consist of industry executives from its agency and advertiser partners. The Council will work collaboratively to explore the continued evolution of digital media and online advertising. Yahoo! has created many partnerships over [...]
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San Francisco Chronicle and San Jose Mercury News First Customers to Go Live NEW YORK – Emmy Award nominee and Golden Globe Award winner Jon Hamm of AMC’s original drama series Mad Men, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the [...]
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MOBILEBEAT 2008 – Sunnyvale, CA– Pinch Media, the first analytics and advertising company for iPhone applications, and JumpTap, the leading mobile search and advertising company, today announced the creation of the most significant iPhone application advertising network at MobileBeat 2008. The partnership combines Pinch Media’s analytics and advertising technology for iPhone App Store applications with [...]
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