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Strategy Analytics: Mobile Advertising Coming to US Consumers

Otilia Otlacan | March 11, 2009 | 0 Comments

Concerns Raised Over Hidden Charges BOSTON – The Strategy Analytics Wireless Media Lab report, “US Consumers Willing to Accept Mobile Advertising Despite Concerns Over Hidden Charges,” looks at willingness to accept mobile advertising, and questions what consumers want in return, identifying preferred modes of delivery. Strategy Analytics found that the majority of mobile users would [...]

Strategy Analytics Google Bucks Downturn in Digital Media’s Slowest Ever Quarter

Otilia Otlacan | August 20, 2008 | 0 Comments

BOSTON–(BUSINESS WIRE)–According to Strategy Analytics’ Digital Media Index (DMI), revenue growth in digital media slowed to 0.8% quarter-on-quarter in Q2 2008, down from 3.3% in the previous quarter and 3.4% in the same period last year. Google, up 3.5% quarter-on-quarter, was the only one of the five largest companies in the index that went against [...]