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Kantar Media Reports US Advertising Expenditures Increased 5.1% in the First Quarter of 2010
NEW YORK – Total advertising expenditures in the first quarter of 2010 rose 5.1 percent from a year ago and finished the period at $31.3 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. This marks the first increase in quarterly ad spending since Q1 2008 and [...]
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.2% in First Quarter 2009
NEW YORK – Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in [...]
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