Tag Archives: SpotXchange

CBS Interactive Partners With SpotXchange To Gain Wider Access To Online Video Ad Buyers In Real-Time
Ad & Media Strategies
November 26, 2012 posted by Otilia Otlacan

CBS Interactive Partners With SpotXchange To Gain Wider Access To Online Video Ad Buyers In Real-Time

SpotXchange, Inc., the largest global marketplace of video ad inventory, announced that it has partnered with leading Australian online publisher, CBS Interactive to include real-time bidding capabilities for its online video inventory. The new partnership allows CBS Interactive to maximise the value of its online video inventory by connecting to a large ecosystem of advertising buyers, who are competing in real-time for CBS Interactive’s video inventory.

2012 Holiday Media Buying Season: Lock Up Inventory Now, According to SpotXchange
Ad & Media Strategies
November 22, 2012 posted by Otilia Otlacan

2012 Holiday Media Buying Season: Lock Up Inventory Now, According to SpotXchange

With the 2012 holiday media buying season right around the corner, brands need to start developing their plans now, if they haven’t already, according to SpotXchange, the largest global marketplace of digital video ad inventory. As these plans are formalized, brands and agencies should focus their buys around these four critical peak shopping days for consumers nationwid/

Digital Video Grabs Hold of Political Campaigns Says SpotXchange
Ad & Media Strategies
October 29, 2012 posted by Otilia Otlacan

Digital Video Grabs Hold of Political Campaigns Says SpotXchange

As political candidates sprint to November 6, more campaigns at a national and local level continue to leverage digital video because of its unique ability to target prospective voters with custom, flexible messaging. SpotXchange, Inc., the largest global marketplace of video ad inventory, is making a significant amount of video inventory available to political advertisers, including candidates, initiative campaigns and political action committees, across a number of key states, which could impact a number of political races.