AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million). The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).
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Seasoned Executive Brings Deep Experience in Complex Search and Display Platforms and Digital Monetization to Help Grow the Aggregate Knowledge Discovery Platform

SAN MATEO, Calif. – Aggregate Knowledge, the leading provider of real-time personalization and display optimization solutions, announced David Jakubowski as its new chief revenue officer and general manager. Jakubowski, who was most recently senior vice president of Specific Media, will be responsible for strategic planning, direction, growth, and profitability of Aggregate Knowledge. Jakubowski will also lead the company’s new release of its patent-pending data management and display optimization platform, “Discovery.”
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New Hires Underscore comScore’s Commitment to Leadership in Digital Media and Advertising Effectiveness

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the appointment of Anne Hunter as vice president of advertising effectiveness products and Daryl McNutt as vice president of comScore Marketing Solutions, Media. The two industry veterans together bring more than two decades of digital media experience to their new roles at comScore.
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IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced an online advertising partnership with leading automotive group, MileOne Automotive. The MileOne Automotive agreement marks another key Specific Media partnership in the automotive sector, further advancing the organization’s leadership position in an important category that continues to experience tremendous growth for Specific Media both in the United States and Europe.
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AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).
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IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced it has bolstered its industry-leading suite of Audience Intelligence Reporting tools with the availability of Specific Media Brand Awareness Reports™, a value-added offering that enables its clients to measure the brand impact of their campaigns.

Leveraging data from Nielsen’s new NetEffects product, Specific Media Brand Awareness Reports enable advertisers to measure the impact of their campaigns among consumers across key attributes such as brand awareness, brand opinion, key messages, and the likeliness of online audiences to recommend a brand to others. Specific Media is able to evaluate a campaign’s effectiveness and share key insights with its advertisers within weeks of the campaign’s launch.
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Online Advertising Network Recruits Industry Heavyweights to Spearhead Move into Scandinavia

LONDON – Specific Media, the leading independent online advertising network, announced the next stage in its growth strategy for Northern Europe. Specific Media will open an office in Copenhagen, Denmark on 1st March 2009. Three strategic senior hires will support the expansion into Scandinavia.

Michael Chabert, previously of AOL’s Advertising .com, has been appointed as Vice President of Northern Europe and will be responsible for overseeing the Danish launch, establishing Specific Media’s presence in Northern Europe and growing the company’s market share in this new territory. Prior to joining Specific Media, Chabert was the Country Manager of Advertising.com’s Denmark office for seven years, during which time he grew revenue by 100% between 2005 and 2006, negotiated contracts with the top 50 advertisers and 20 leading commercial portals in Denmark and expanded the office from one person to 15 members of staff.
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Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns

To Provide Brand Advertisers with Measurable Impact

Irvine, Calif. – December 3, 2008 – Specific Media, the world’s largest independent media platform, today unveiled new research that shows display advertising significantly lifts search activity. The study leverages 12 months of proprietary Specific Media Ad Effectiveness data backed by comScore, tracking more than 60+ Specific Media campaigns to draw averages demonstrating the direct correlation between display advertising and search. The benchmark study provides brand advertisers with unique, measurable insights into the effectiveness of their display advertising campaigns.
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