Home » Archives for Specific Media
Tag: Specific Media
Specific Media Forms Alliance with Nielsen Catalina Solutions to Launch Largest Shopper-Based Platform for Online Video and Display Ads for CPG Advertisers
IRVINE, Calif. – Specific Media, a digital media company, announced that it has formed a multi-year strategic alliance with Nielsen Catalina Solutions, a leader in measuring and improving advertising performance using single source analytics, to launch Shopper Access, enabling advertisers to reach offline shoppers in the consumer packaged goods (CPG) category with both display and [...]
Specific Media Appoints Al Dejewski as Senior Vice President of Global Marketing
Former Turner Entertainment and PepsiCo exec brings extensive consumer marketing and media industry experience to the digital media company IRVINE, Calif. – Specific Media, a digital media company, announced that it has appointed Al Dejewski as senior vice president of Global Marketing. In his new role, Dejewski will lead global marketing for the company’s consumer [...]
Specific Media Sees Major Jump in Online Video Effectiveness
Specific Media dramatically boosts video ad performance in the months following acquisition of online video pioneer BBE IRVINE, Calif. – Specific Media, a next-generation media platform company, announced that its advertisers have seen a dramatic increase in the effectiveness of their online video campaigns. Less than a year ago, Specific Media acquired online video company [...]
Specific Media Acquires MySpace from News Corporation
Los Angeles, Calif. — June 29, 2011 – Specific Media, a digital media company, today announced it has acquired Myspace from News Corporation. As part of the agreement, News Corporation will take a minority equity stake in Specific Media. Additional terms of the agreement are confidential and will not be disclosed.
Specific Media Among the First Ad Networks to Receive New IAB Quality Assurance Certification
Leading media platform company joins elite group of vendors receiving IAB Compliance Seal, providing safe environment for brands NEW YORK & IRVINE, Calif. – Specific Media, a next-generation media platform company, announced its certification through the new Interactive Advertising Bureau (IAB) Ad Network & Exchange Quality Assurance Certification program. Specific Media is one of the [...]
Specific Media Appoints Drew Bordages Senior Vice President, General Counsel
IRVINE, Calif. – Specific Media, a next generation media platform company, announced that Drew Bordages has joined the company as its senior vice president, general counsel. Bordages comes to Specific Media from Gibson, Dunn & Crutcher LLP, where he served as corporate counsel to a variety of public and private companies, focusing on mergers and [...]
Specific Media Continues to Lead Industry Privacy Efforts through TRUSTe Certification
IRVINE, Calif. – Specific Media, a next generation media company, further demonstrated its commitment to protecting consumer privacy by becoming the first digital media company to be certified under TRUSTed Data Collection, a new certification program for third-party data collection from TRUSTe. Unveiled on Tuesday at the OMMA Behavioral conference in New York, the TRUSTe [...]
New Hire Strengthens Specific Media’s Global Category Focus
Daniel Stephenson Joins Specific Media as Senior Director of Category Development IRVINE, Calif. – Specific Media, a next generation media platform company, announced the appointment of Daniel Stephenson to the newly created role of senior director of category development. Based out of Specific Media’s UK office, Stephenson is responsible for developing business planning and marketing [...]
Specific Media Opens Seattle Sales Office to Broaden Reach in Northwest Region
Heather Conniff Named Director of Sales, Pacific Northwest IRVINE, Calif. – Specific Media, a next generation media platform, announced the opening of its new regional U.S. office in Seattle, serving Washington and Oregon. Located within one of the country’s largest technology hubs, the downtown Seattle office will be led by newly appointed Director of Sales [...]
Specific Media Expands Exclusive Publisher Program
Leading online properties High Gear Media and AutoMedia ink exclusive third-party inventory agreements IRVINE, Calif. – Specific Media, a next generation media platform company, announced that High Gear Media (HGM) and AutoMedia have joined the company’s rapidly expanding Exclusive Publisher (EP) program. Based on the agreements, Specific Media becomes the only third-party content provider approved [...]
Specific Media Adds Three Media Heavyweights to Advisory Board
IRVINE, Calif. – Specific Media, a next generation media platform company, announced the addition of three new members to its advisory board. Broadcast industry leaders Larry Goodman and Bill Burke along with distinguished publishing expert Ed McCarrick will lend their expertise and insight to the Specific Media executive team.
Specific Media Appoints New Executives to Lead Technology And Product Efforts
Fabrizio Blanco appointed Chief Technology Officer and Jason Knapp named EVP of Product IRVINE, Calif. – Specific Media, a next generation media platform company, announced the appointments of Fabrizio Blanco as chief technology officer and Jason Knapp as executive vice president of product.
Keep in touch!