Wilkinson has held senior executive positions in some of the leading advertising and media companies in the U.S. including PVI Virtual Media Services, video ad management company BlackArrow Inc. and Time Warner subsidiary HBO. Prior to joining MirriAd, Wilkinson was CEO at etc.tv, the Canadian advertising on-demand network which has delivered campaigns for major brands including General Motors, Ford Motors of Canada, Unilever, and Procter and Gamble.

Wilkinson will report to MirriAd CEO Mark Popkiewicz who said, “Denny’s wide ranging experience in the content and advertising market has given him huge insight into the potential opportunities for MirriAd. In particular, his U.S. knowledge and expertise that he has developed over 25 years will be invaluable in developing the MirriAd business in one of the key worldwide markets.”

“The advertising and broadcast industries are struggling to make the established advertising models work in this digital age,” commented Wilkinson. “We have to accept that the consumer is increasingly in control of the viewing experience and able to avoid traditional advertising. MirriAd’s technology and solutions take account of the new industry dynamics by placing advertisers back in touch with their audiences while maintaining the uninterrupted viewing experience that the consumer clearly wants. That is a compelling proposition and one I am looking forward to implementing.”

About MirriAd Limited

MirriAd Limited seamlessly embeds advertising into any video content, as if it was always there. The company’s solutions allow content owners to effectively monetize their assets and deliver a means by which brands can capitalize on the worldwide shift from the analog broadcast model to multi-platform, on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and with high quality on any platform using its proprietary ZoneSense™ technology.

MirriAd is funded by venture capital funds including London Seed Capital, Oxford Technology Management and South East Growth Fund and by private investors led by Seraphim Capital.

For more information: www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.

“Successful content production and broadcast today demands fresh thinking to address a rapidly changing environment. In this new digital age, in which the viewer is increasingly in control, we need to investigate fresh ways to deliver the advertising opportunities that underpin the industry,” said Dave Cassaro, President of advertising sales at Comcast Networks. “Traditional advertising still has its place but MirriAd’s innovative embedded advertising solutions enable us to realize new revenues from brand owners, without compromising the viewing experience.”

MirriAd CEO, Mark Popkiewicz, commented, “Product placement has traditionally been implemented pre-production and that approach is complex, expensive and uncertain. Nevertheless it is an advertising model that has always had the potential to produce significant returns for brands, content owners and broadcasters. MirriAd removes the complexity, expense and uncertainty by allowing for the identification, preview and assessment of opportunities prior to the relevant brand references being inserted. It is a sophisticated approach for what is an increasingly sophisticated broadcast and advertising environment.”

About MirriAd Limited

MirriAd seamlessly embeds advertising into any video content, as if it was always there. The company’s solutions allow content owners to effectively monetize their assets and deliver a means by which brands can capitalize on the worldwide shift from the analog broadcast model to multi-platform, on-demand digital video delivery.

London based MirriAd is the first and only company that has the ability to embed advertising, words, images and interactive hyperlinks cost-effectively, in small and large volume digital content and to a high quality on any platform using its proprietary ZoneSense™ technology.

MirriAd is funded by venture capital funds including London Seed Capital, Oxford Technology Management and South East Growth Fund and by private investors led by Seraphim Capital.

For more information: www.mirriad.com

MirriAd was recently named in Library House’s MediaTech top 100 list, which lists Europe’s hottest private media technology companies, likely to have the biggest impact on the industry.

About Comcast Networks

Comcast Networks is comprised of distinct channels that appeal to the passionate viewer looking for the best in entertainment, sports, lifestyle and children’s programming. Its core networks include E!, VERSUS, GOLF CHANNEL, Style, G4, and Select On demand for Video On demand and HD programming through VERSUS / GOLF CHANNEL HD.

For more information: www.comcastnetworks.com