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Ad Ops Daily Briefs: September 4 2008
- Confetti.co.uk partners with Neolane to automate marketing campaigns Confetti.co.uk has implemented Neolane, enabling automated, content personalised marketing campaigns. Confetti officially licensed the Neolane software platform in June 2008, after trials recorded revenues in a three month period of £96,399. The software then automates the creation of one-to-one, personalised content marketing communications to help Confetti [...]
Sway, Inc.: Shoutlet Social Media Marketing Application Now Available on the Force.com
Customers can now deploy Shoutlet directly within Salesforce CRM to distribute and track social media marketing campaigns MIDDLETON, Wis. – Sway, Inc. today announced the availability of Shoutlet for salesforce.com’s Force.com AppExchange. Shoutlet is a web-based application that provides marketers with the latest social media and Web 2.0 features, from customizable widgets to robust reporting [...]
New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns
New Super Banner Ads Increase Sales at Retail Stores and Call Centers SAN DIEGO, Calif.–(BUSINESS WIRE)–Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help retailers and online advertisers deliver innovative interactive marketing campaigns with higher ROI and [...]
Ad Ops Daily Briefs: August 15 2008
- AdGooroo exhibiting at SES San Jose 2008, Booth #529 AdGooroo Founder and Chief Gooroo Richard Stokes will unveil his new book, Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords. Already receiving accolades from respected authors and industry executives, Mastering Search Advertising reveals successful search marketing tactics known only [...]
Ascent Media Group, Akamai And Sofatronic Team to Power Blu-Ray Disc® Live Platform
Solution Aims to Reduce Authoring Costs and Offer New Revenue Opportunities to Publishers SANTA MONICA, Calif. – January 6, 2009 – Ascent Media Group announced today that it has teamed with Akamai Technologies, Inc. and Sofatronic to create an integrated digital workflow and distribution solution for the production, hosting and delivery of BD Live™ functionality [...]
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