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Cyber Secure Institute Statement on Malware Explosion and Social Networks

Otilia Otlacan | October 16, 2009 | 2 Comments

WASHINGTON – Rob Housman, Executive Director of the Cyber Secure Institute, released the following statement concerning the latest quarterly report by PandaLabs showing that Americans are at a greater risk from online threats than ever before. Malicious links on social networking sites such as Twitter and Facebook have helped fuel a sudden increase online threats [...]

New Oneupweb Social Media Eye Tracking Study: Facebook, Twitter, YouTube – Search is Going Social

Otilia Otlacan | July 21, 2009 | 1 Comment

A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing leader Oneupweb reveals some surprising trends, including the way users interact with paid ads in social media. TRAVERSE CITY, Mich. – Social media is all the rage. But can marketers take advantage of this growing online trend, and garner actual business [...]

Ad Ops Daily Briefs: April 7 2009

Otilia Otlacan | April 7, 2009 | 0 Comments

- YouCity Inc Announces Launch of Next Generation Hyper Local Social Network Website Based on a Unique 3D Virtual New York City Platform at the 2009 Web 2.0 Expo YouCity Inc, a global leader in developing premium quality large scale 3D city map and highly interactive and user-friendly consumer-based virtual reality applications,announced the company will [...]

Little Gift, Big Lift: Virtual Goods Prove to be a Highly-Effective Ad Medium

Otilia Otlacan | March 11, 2009 | 1 Comment

AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a [...]

AdParlor Expands Virtual Currency Monetization Platform to Target Social Media Application Developers

Otilia Otlacan | March 5, 2009 | 2 Comments

Over 30 Top Facebook Applications Already Utilizing AdParlor’s Platform to Monetize Virtual Currency Including Kickmania, Pull Tabs, Yes or No, Egg Breaker, and Premier Football TORONTO – AdParlor, a social media agency, announced the expansion of its virtual currency monetization platform that now reaches the six leading social networking sites. The expanded platform provides social [...]

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media

Otilia Otlacan | March 2, 2009 | 0 Comments

New Segmentation Enables Technology Marketers To Profile The Social Media Behaviors Of Their Customers CAMBRIDGE, Mass. – Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers, according to new research [...]

AOL’s MediaGlow Sites Start 2009 with Record Traffic

Otilia Otlacan | February 26, 2009 | 3 Comments

AOL.com Up 12% in Unique Visitors; More Than 25 MediaGlow Sites Rank in Top Five 25 Sites Rank in Technorati Top 100 NEW YORK – AOL’s MediaGlow publishing division announced its sites saw record growth1 in January, with page views climbing 47% year-over-year to reach 7 billion and total minutes increasing 39% to 4.9 million. [...]

Introducing Yahoo! Mobile – Your Starting Point to the Internet

Otilia Otlacan | February 26, 2009 | 0 Comments

BARCELONA, Spain – Yahoo! (NASDAQ:YHOO) announced the upcoming launch of its new Yahoo! Mobile service – a highly-personalized mobile starting point to the Internet. Yahoo! Mobile will be available on the mobile Web, as an app developed for the Apple® iPhone™, and as an app developed for smartphones from Nokia®, RIM®, Samsung®, Sony Ericsson® and [...]

Ad Ops Daily Briefs: February 13 2009

Otilia Otlacan | February 13, 2009 | 0 Comments

- Graceland Unveils 2009 Tourism Ad Campaign Ads Use Humor and a Contemporary Design to Remind Travel Consumers Graceland is a Destination That is Fun for the Whole Family Elvis Presley Enterprises, Inc. (EPE) unveiled a new advertising campaign today for the 2009 tourism season that will highlight Elvis Presley’s Graceland mansion, a National Historic [...]

Shopit Launches the Shopit Media Ad Network

Otilia Otlacan | February 6, 2009 | 0 Comments

Shopit introduces its highly targeted ecommerce advertising network to social communities across the internet LOS ANGELES – Shopit, best known for its ecommerce enabling tools in social networks, has launched a targeted ecommerce ad network, Shopit Media. Currently in private Beta, Shopit Media will allow sellers to advertise products and services in a highly targeted [...]

Marketers Harness the Power of Social Media with Lyris HQ

Otilia Otlacan | February 6, 2009 | 0 Comments

New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI OMMA Social SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage [...]

MIVA Direct Launches ALOT Desktop Beta

Otilia Otlacan | December 30, 2008 | 0 Comments

New Widget Delivery Platform Extends the Reach of MIVA’s Expanding ALOT Brand NEW YORK – MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the beta release of ALOT Desktop, a free software application that enables users to display widgets directly on their computer desktops [...]