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ExactTarget, NTT Com Sign Partnership to Bring CoTweet Social Media Marketing Platform to Japan
Work Underway to Localize Product to Help Businesses Engage on Twitter, Facebook SAN FRANCISCO – Global interactive marketing provider ExactTarget announced an agreement with Japan-based global ICT solution provider NTT Communications Corporation (NTT Com) to bring CoTweet, ExactTarget’s social media management platform, to the Japanese market by end of first quarter 2011.
New Research Dispels Interactive Marketing Myths, Finds Social Media Drives Face-to-Face Interactions
Study Offers New Insights into Email Usage, Facebook Fan Value and Twitter INDIANAPOLIS – A new study released by ExactTarget and CoTweet finds that consumers’ increased usage of social media directly corresponds to more face-to-face interactions. Featured in Social Mythbusting, the seventh report in the Subscribers, Fans and Followers research series from ExactTarget and CoTweet, [...]
2010 State of the Brand Report: Marketers Not (Yet) Sold on Social Media
Brand Executives Say Online Communications a Must in Generating Consumer Loyalty, but Many Question Value of Social Networking SAN DIEGO – Tweeting and Facebooking may be the rage among the YouTube generation, but many corporate leaders are reluctant to change their marketing approaches for the sake of social networking, according to a new national survey. [...]
uSamp Adding Mobile Surveying to Its Next-Generation Platform, Delivering Access to Millions of Smartphone Users on the Go
ESOMAR Annual Congress ENCINO, Calif. – With more than 40 million Americans actively engaged on the Internet through their mobile devices along with millions more around the globe, uSamp is taking steps to deliver market research surveys wherever panelists can be found – everywhere, on the move. uSamp (www.uSamp.com), one of the world’s fastest growing [...]
Brand Interactions on Social Networks – The Social Networking Audience in the US has Reached Critical Mass
DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “Brand Interactions on Social Networks” to their offering. The social networking audience in the US has reached critical mass. Marketers have been chasing this all-important audience for several years, using banner ads, branded pages, homepage takeovers, targeted text ads and search keyword [...]
Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide
comScore Releases Report, Women on the Web: How Women are Shaping the Internet Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet [...]
Consumers Pushing Companies into Social Media
Results from a recent “Invoke Live!” study among 300 social networkers show that consumers clearly expect their favorite brands to be social media active and savvy. BOSTON – There is no doubt that social media has become an ideal environment for enabling people to stay connected with friends, family members and work colleagues. But now [...]
How Americans Use Social Media – Social Media is Where Customers Are Spending More of Their Time
DUBLIN – Research and Markets has announced the addition of the “How Americans Use Social Media” report to their offering. The exponential growth of social media such as Facebook, Twitter, MySpace, and Foursquare makes it imperative for marketers to integrate such sites into their marketing programs.
Global and China LBSNS (Location-Based Social Networking Service) Market Report, 2010 – Now Available
DUBLIN – Research and Markets has announced the addition of the “Global and China LBSNS (Location-Based Social Networking Service) Market Report, 2010” report to their offering. LBS, i.e. Location-Based Service, is deemed as one of the killer businesses subsequent to SMS (Short Message Service), and it enjoys huge market size and nice profit prospects. SNS, [...]
Crowdcentric Announces Social Media Week Conference in Five New Cities September 20-24
Multi-city social media conference will take place over the week with events in Bogota, Buenos Aires, Los Angeles, Mexico City, and Milan. NEW YORK – Social Media Week organizers Crowdcentric have announced a second 2010 conference scheduled to be held between September 20th – 24th, 2010. This edition of Social Media Week will be held [...]
Openwave Unveils New Edition of Mobile Insights Report Uncovering Mobile Internet Trends and Opportunities in Emerging Markets
Openwave® Mobile Analytics Suggests New Revenue Opportunities for Operators; Mobile World Congress 2010 BARCELONA, Spain – Openwave Systems Inc. (Nasdaq:OPWV), a global software innovator delivering context-aware mediation and messaging solutions, published a Winter 2010 report highlighting key mobile internet usage trends in Africa. The findings are the result of Openwave® Analytics collecting and interpreting traffic [...]
Industry Click Fraud Rate at 15.3 Percent for Q4 2009
Rate Lowest in Three Years for Busy Holiday Shopping Season AUSTIN, Texas – Click Forensics, Inc. released advertising audience quality figures for the fourth quarter 2009 from the industry’s leading independent online advertising and click fraud data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from [...]





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