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Mobile Internet Search Engine Use Jumped 14% Between 2007 and 2008, Says ABI Research

Otilia Otlacan | March 6, 2009 | 0 Comments

NEW YORK – According to surveys conducted by ABI Research in 2007 and 2008, 70% of respondents used their mobile phones to access information through Internet search engines last year. That represents a substantial 14% increase over 2007. The consumption of mobile data services, including search, has steadily increased year over year as indicated by [...]

India’s Social Networking Market Sees Global Brands Gain Prominence in 2008

Otilia Otlacan | February 20, 2009 | 1 Comment

Orkut Ranks as the Most Visited Social Networking Site in India, Followed by Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more [...]

Social Networking Has Banner Year in France, Growing 45 Percent

Otilia Otlacan | February 20, 2009 | 0 Comments

French Language Interface Introduction Helps Facebook Surge into Top Position LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The [...]

Marketers Harness the Power of Social Media with Lyris HQ

Otilia Otlacan | February 6, 2009 | 0 Comments

New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI OMMA Social SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage [...]

Federated Media Welcomes Mixx into Industry-Leading Collection of Conversational Media Sites

Otilia Otlacan | January 28, 2009 | 0 Comments

Mixx Augments Federated Media’s Family of Sites with Unique, Customizable Blend of Social Media Content and Social Networking Functionality SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization [...]

DialPlus announced as Smaato Winner of Mobile Advertising Award 2008

Otilia Otlacan | December 29, 2008 | 0 Comments

Cool mobile application for ad enabled calls convinced international jury Mobile World Congress 2009 SAN FRANCISCO, Calif. – Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the [...]

Burst Media Launches the Kiwibox Teen Network

Otilia Otlacan | December 18, 2008 | 0 Comments

Opportunity for Brand Advertisers to Reach 8.6 Million Teens BURLINGTON, Mass. – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the [...]

Research and Markets: Generation X: Coming of Age Online

Otilia Otlacan | December 15, 2008 | 0 Comments

DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “Generation X: Coming of Age Online” to their offering. Born between 1965 and 1981, Generation X is no longer the grungy, ripped-jeans kids Time magazine first described in 1990. Gen Xers are now in their peak years of product and service [...]

Brands Discuss the Value and Impact of Social Media at the Social Networking World Forum

Otilia Otlacan | December 8, 2008 | 0 Comments

The Social Networking World Forum (www.socialnetworking-forum.com) will showcase leading global brands analysing how to successfully implement a social media marketing and PR strategy. LONDON – Brands such as GM, Coca-Cola, Cadburys and P&G have been invited to discuss incorporating social media into existing and traditional marketing plans, analysing new methods of measuring and monitoring and [...]

comScore Releases First Whitepaper Examining PC & Mobile Internet Usage in the U.K.

Otilia Otlacan | December 3, 2008 | 1 Comment

25 Percent of the Total U.K. population accesses the Internet via a Mobile Device LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across [...]

Glam Media Launches Glam Applications Network with More Than 50 Charter Widget and Application Developers and Media Companies

Otilia Otlacan | November 18, 2008 | 0 Comments

Glam Media Pioneers First Brand Ad-Enabled Distributed Media App Platform Requiring IAB Standard Ad Units for Ad-Supported Widgets Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications [...]

Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand Perception, Ad Effectiveness

Otilia Otlacan | November 10, 2008 | 0 Comments

Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels ad:tech New York NEW YORK – Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com) unveiled new rich media ad units [...]