uSamp (www.uSamp.com), one of the world’s fastest growing technology, sampling and online panel companies, has announced it is testing a mobile surveying platform with several mobile applications providers. The company’s mobile app provides market researchers with access to the millions of individuals using smart phones and mobile devices such as the iPhone, Android, Blackberry and iPad.

The patent-pending mobile surveying platform is an evolutionary step in uSamp’s mission to simplify the delivery of sample for market research, building on the breakthrough suite of technologies that comprise the company’s web-based panel management platform.

uSamp’s announcement dovetails with the growth of the “check-in,” in which mobile users share their current location with friends through social networking sites such as foursquare, Gowalla and the recently announced Places feature at Facebook.

“When mobile users check-in and announce their location, we can serve up targeted surveys based on both geographics and demographics,” said Gregg Lavin, co-founder and President of uSamp. “This is location specific through the GPS systems built into mobile devices, not through the less precise means of triangulation or ZIP Codes.”

Surveys delivered through uSamp’s mobile application will be of a short duration, given that interfacing through a smartphone or other mobile device is different from using a standard computer. Rewards for participating are centered on virtual currency and remain user-specific, as with all uSamp surveys.

“uSamp’s mobile surveying app is a natural extension of our commitment to offer easy access to high-value audiences that are highly engaged, thoroughly screened and rigorously segmented,” added Lavin. “We’re reaching panelists where they spend most of their time, and that’s increasingly through their mobile devices.”

About uSamp

uSamp (uSamp.com), formerly United Sample Inc., is one of the world’s fastest growing technology, sampling and online panel companies, providing global survey panelists an innovative sampling platform and technology for use in market research. Founded in 2008, uSamp acquired DMS Insights in June 2010 and now has 105 team members worldwide and more than 3.1 million global market research panelists. The company’s web-based panel platform is transforming the management and delivery of online panel for market researchers, offering unprecedented access over their panel. uSamp’s deep well of proprietary technologies includes SampleMarket™, PanelNet™, PanelShield™ Opinion Place® River and real-time Panel Book Search — cutting-edge solutions for accessing, branding and managing panels. uSamp is based in Los Angeles, with offices in Dallas, London, New Delhi and Trumbull, CT.

The exponential growth of social media such as Facebook, Twitter, MySpace, and Foursquare makes it imperative for marketers to integrate such sites into their marketing programs.

This fast-reading executive briefing aggregates research from more than 40 expert sources to portray how Americans use social media. Plus, a series of industry cases demonstrate how thoughtfully-developed marketing plans provide a deeper connection with consumers and earn brands life-long customers who also act as ambassadors, promoting favored brands even further within the social media space.

With How Americans Use Social Media And How Brands Communicate With Consumers On Facebook, Twitter & Other Networks you’ll learn how savvy marketers make their fans feel as though they’re getting “inside information” about special offers or new products. And you’ll discover how successful marketers help brand loyalists “declare their love” to all their friends.

Why go to the trouble? Because social media is where their customers are spending more and more of their time and customers who friend and follow brands online are more likely to buy the brand and recommend it to friends and family. This report gives you the hard numbers to prove it:

- More than 140 million Americans log on to a social media site every month and that number continues to grow.
- 70% of adults have Facebook profiles.
- One-third of social media users are 45 and older.
- The majority of travelers visit social network sites to plan and share details of their trips.
- Half of those who friend restaurants on social media want to be alerted to deals or receive coupons.

Marketing via social media is a new discipline, and while there is no playbook by which brands operate, How Americans Use Social Media guides you to an understanding of the different roles social media play in our lives and how marketers use social media tools in different contexts to build relationships with customers and prospects.

How Americans Use Social Media includes complete contact information for all sources cited so you can delve further into the data as needed, plus a special introductory section debunking five common myths about social media.

Key Topics Covered:

INTRODUCTION

EXECUTIVE SUMMARY

MARKETING AND SOCIAL MEDIA:

Opening A Line Of Communication
The Perils Of Navigating Open Communication With Consumers
The Numbers: Who Is Doing What And Using Which Media?
Social Media Comes Of Age: What Strategies Brands Are Employing And Results Thus Far
Industry Cases
Lessons From The Travel Industry: Southwest Airlines, Meet Kevin Smith
Restaurant Industry Sinks Its Teeth Into Social Media
Social Media And Philanthropy: Virtual Gifts Earn Real Rewards
How TV Marketers Build Buzz, From Facebook To Foursquare
Music And Social Media: The Age Of Shameless Self-Promotion

OVERVIEW OF INTERNET USERS:

Getting To Know Online Americans
Broadband Households Are Robust Internet Users

WHO USES SOCIAL MEDIA:

Demographic Differences: Social Media Users Vs. Online Americans
Social Network And Twitter Audiences Grow; Fewer Read Blogs
Twitter Users Are Radically Different From Other Social Networkers
Men And Women On Twitter
Executives On Twitter
Youth And Social Media
Teens Spend Four Hours A Day On Social Media Sites
Teens Are More Social On Social Nets
Another Assessment: Teens Do Good With Social Networks
Young Adults On Twitter
Women And Social Media
Social Butterflies: Most Women Use Social Media Weekly
Social Media Moms: The Most Effective Ways For Marketers To Reach This Tech-Savvy Group
Women Gamers On Social Networks Present An Opportunity For Brand Engagement
Emerging Majorities And Social Media
Hispanics And Asians Keep Pace With Whites On Social Nets

HOW CONSUMERS USE SOCIAL MEDIA:

Social Networking Sites Vs. Text and Email
Not All Social Networks Are Created Equal
Online Networking Is Social
Social Media Enables A Shift In Attitude
Facebook Dominates Share Of Time, Blogs Gain Ground
Social Networking: Employers Grapple With Policies For Connecting While At Work
Few Generate Social Media Content, But Most Use It
Online Brand Experiences Are Enhanced Through Social Networks
Fans And Followers Become Buyers
The Influence Of Social Networking On Consumer Actions
Mobile Social Media Users
Demographics Of Mobile Social Media Users
Smartphones Drive Increase In Mobile Social Media Users
Mobile Web Users Are Social
SOURCES & RESOURCES

For more information visit http://www.researchandmarkets.com/research/3ecc55/how_americans_use

Breakthroughs such as social media ads for mobile and high-def ads for the iPad leave Apple and the rest in the dust

NEW DELHI – iVdopia (www.ivdopia.com), the pioneer of interactive video advertising for mobile devices since early 2009, has a message for Apple CEO Steve Jobs: “Not all mobile ads suck alike.”

With Apple’s launch of iAds earlier this month, Jobs announced that “mobile ads suck.” Jobs failed to factor in that mobile ads for more than a year have featured envelope-pushing, high-quality options available to major brand advertisers and application developers.

iVdopia, which launched in March 2009, has repeatedly introduced new mobile advertising features that many competitors still fail to match, such as the Talk2Me social ads and the first and only high-def ads for the iPad.

“While Apple devices are tearing up the market, innovation around advertising on these devices has been left to others. From our introduction of the first ads that let users stay within the application – something Apple is only developing now – to the first company to launch social media interactivity on mobile with Talk2Me, we’ve consistently been leading the way with the latest and widest range of advertising options available on mobile,” said iVdopia co-founder Srikanth Kakani. “We can definitively say that mobile ads on iVdopia do not ‘suck.’ ”

Apple’s move toward producing in-application canvas page ads comes a year after iVdopia’s introduced the mobile advertising solution. iVdopia also launched the first social media ads on mobile through Talk2Me as well as the first high-def ads on iPad.

“The industry is only now waking up to what we have been doing since day one, which only reinforces our vision,” says iVdopia COO Chhavi Upadhyay. “From the release of the Android SDK to our innovative HTML5 ads that can do anything with game-in-game ad experiences, we’ve been the first to give brand advertisers and application developers an array of the newest, most innovative ad solutions. Expect our proprietary technology to continue to lead the way with even more mobile advertising innovations that will not suck.”

About iVdopia

iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on smartphones, including Pre-App video and social networking options on smart mobile devices. iVdopia’s brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

iVdopia has continued its revolutionary streak with Talk2Me, a completely extensible way of customizing ad interaction according to brand. Talk2Me ads are the first to allow mobile advertisers to tailor interactive actions in video and banner ads that include the customized social features to best fit their branding needs.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose, CA, New York, NY, Gurgaon and Mumbai, India.

“They’re still using traditional media, but they’re embracing these emerging media types as a way to take their business to the next level”

Facebook was ranked the most beneficial social network for small business, followed by LinkedIn and Twitter. These owners say the top business benefits of social networking are lead generation, keeping up with the industry, and monitoring the online conversation about their business.

E-mail marketing continues to be the most popular online marketing method for small businesses, but these numbers show increased acceptance for emerging media since last year’s study.

“Small business owners understand that the marketing landscape is changing, and they need to connect with consumers in new ways,” said C. Lee Smith, president and CEO of Ad-ology Research. “They’re still using traditional media, but they’re embracing these emerging media types as a way to take their business to the next level,” Smith said.

Twenty-nine percent plan increased advertising spending overall, targeting increased resources to online, direct mail, and newspaper advertising.

The Ad-ology Small Business Marketing Forecast reveals small business owners are generally hopeful, with more predicting increased sales in 2010 versus 2009, and one in five expressing optimism about the economy.

Other key findings from the study:

31% say they don’t use social media because their customers don’t use social media.
More than one-third of these business owners plan to spend more time writing white papers and e-articles.
52% of small business owners surveyed plan to devote more resources to cause marketing in 2010.
42% plan to participate in trade shows or conferences, and the percentage of these planning to spend on trade publications increased 18% from last year.
The study was conducted in November 2009 by Ad-ology Research to analyze the attitudes and marketing plans of small business owners. The Small Business Marketing Forecast is available for purchase through the Research Store at Ad-ology.com.

ABOUT AD-OLOGY RESEARCH

Ad-ology Research analyzes key marketing and advertising trends in over 440 industries and what motivates end-customers. The company’s research is used by over 2,000 advertising agencies, media properties, local governments, and product marketing departments across the United States. Ad-ology Research is a division of Sales Development Services (SDS), Inc. – a Westerville, Ohio firm founded in 1989.

METHODOLOGY

Ad-ology Research surveyed an online panel of 1100 owners of U.S. businesses with less than 100 employees in November 2009. The margin of error for this survey is +/- 2.95 percentage points.

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web publishers, released the results of a survey focused on consumer interaction with online content.

Administered earlier this month to nearly 1,900 adults 18 years and older, the survey found that although a majority (53.1%) of respondents belong to at least one social networking site, the amount of time spent on the sites is somewhat short, compared to overall time spent online. For example, the research found that while 40% of 18-34 year olds spend 11 hours or more per week online—less than ½ hour a day (or 3.5 hours/week) of that time is spent on social media sites.

Survey respondents were asked where they spend their remaining time online. Not surprisingly, the type of content varies based on age segment; respondents 18-34 years indicate they are drawn to entertainment news and gaming sites, while Baby Boomers (ages 45-64 years) gravitate toward sites providing local/national news, shopping/comparison shopping, and health information.

Also of interest was the fact that over half (52.5%) of Baby Boomers surveyed indicated that they did not belong to a social networking site – pointing to potential opportunity in the social networking space to reach this active demographic. This opportunity, however, may not be fully realized with the current selection of social networking options. Among Boomers not belonging to a social networking site, a huge majority (96.3%) feel these sites are focused on age groups other than their own.

“There is no denying the fact that social networks are hugely popular, but it is important to recognize that Internet users still spend a significant portion of their time online visiting content sites,” said Chuck Moran, Vice President of Marketing at Burst Media. “The results of this survey reveal a tremendous opportunity for marketers to utilize both social media and the thousands of high quality Long Tail web sites to reach their target audiences.”

To view the full copy of Burst’s Online Insights report please visit http://www.burstmedia.com/research/research.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

Social Networking Category Has Record Month Led by Gains at Twitter and Facebook

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for April 2009 based on data from the comScore Media Metrix service. April saw Americans turn to the Web for the latest information related to the swine flu, causing traffic to soar at CDC.gov. The month also saw visitation to social networking sites reach record numbers, driven by growth at Twitter.com and Facebook.com, as well as an increase in visitation to real estate and home-related sites as the spring season prompted many Americans to consider home improvements. The tax category also experienced strong growth as procrastinating Americans tried to beat the April 15 deadline.

“When news of the swine flu pandemic erupted, many Americans turned to the Internet as their primary source of information for how to keep themselves and their families safe,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “April also saw a record number of visitors at social networking sites with Facebook and Twitter each adding millions of new users as a result of continued media attention and overall interest in the sites.”

Swine Flu Drives Americans Online in Search of Information

News of the swine flu outbreak prompted many concerned Americans to jump online in search of information about prevention, detection and treatment of the virus. The Centers for Disease Control and Prevention’s site, CDC.gov, witnessed a 142-percent increase to 5.7 million visitors, making it the top-gaining property in April.

Social Networking Reports Record Visitation

The social networking category experienced a record month, growing 12 percent to nearly 140 million visitors, or nearly three-quarters of the U.S. online population. MySpace Sites led the category with 71 million visitors, followed by Facebook.com with 67.5 million visitors, an increase of 10 percent from the previous month. Twitter.com, now the third ranked social networking site, experienced another explosive month of visitor growth, jumping 83 percent to 17 million visitors.

Americans’ Homes Top of Mind in April

Many Americans sought information related to their homes in April with the Real Estate category reporting a 10-percent increase to 48.4 million visitors and the Community – Home category gaining 10 percent to nearly 30 million visitors. Move Network led as the most visited real estate site attracting 13.2 million visitors (up 88 percent vs. March), followed by Yahoo! Real Estate with 6.8 million visitors (up 11 percent) and AOL Real Estate with 3.6 million visitors (up 15 percent).

The start of spring led many Americans to consider home repairs and remodeling, driving traffic to the Community – Home category. About.com Home & Garden led the category with nearly 4 million visitors (up 16 percent), followed by AOL Home with 3.8 million visitors (up 29 percent) and Better Homes & Gardens Network with 3.8 million visitors (up 13 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in April with more than 155 million visitors, followed by Yahoo! Sites with 149 million visitors and Microsoft Sites with 126.5 million visitors. Facebook.com climbed one spot in the ranking to #8 with 67.5 million visitors.

Top 50 Ad Focus Ranking

Platform-A led the April Ad Focus ranking, reaching 91 percent of the nearly 193 million Americans online. Yahoo! Network ranked second, reaching 87 percent, while Google Ad Network ranked third with an 85 percent reach. Specific Media moved up seven spots to #5 reaching 82 percent, while FOX Audience Network climbed three positions to #6 reaching 77 percent of Americans online.

Table 1
______________________________________________________________________________

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

April 2009 vs. March 2009

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Mar-09     Apr-09    % Change   Rank by

Unique

Visitors

Total Internet: Total Audience    192,173    192,875       0        N/A

CDC.gov                             2,371      5,736     142        214
CHINAONTV.COM                       2,674      6,300     136        185
Move Network                        7,002     13,191      88         77
Twitter.com                         9,313     17,001      83         56
MLB.com                             6,860     12,497      82         87
Betawave Partners – Partial List    3,972      7,145      80        163
Hollywood.Net -
Hollywood Online Network       4,821      6,850      42        169
teen.com Network                    5,495      7,806      42        145
World Wrestling Entertainment (WWE) 3,774      5,086      35        236
Wikia Sites                         3,638      4,892      34        239
______________________________________________________________________________

*Ranking based on the top 250 properties in April 2009.

Table 2
______________________________________________________________________________

comScore Top 10 Gaining Site Categories* by Percentage Change in Unique Visitors (U.S.)

April 2009 vs. March 2009

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Mar-09        Apr-09      % Change

Total Internet: Total Audience     192,173       192,875        0

Community – Teens                   19,947        24,142       21
Business/Finance – Taxes            18,311        20,585       12
Social Networking                  124,406       139,781       12
Real Estate                         43,924        48,357       10
Entertainment – Music               86,817        95,511       10
Community – Home                    27,161        29,857       10
Retail – Computer Software          34,346        37,685       10
Retail – Flowers/Gifts/Greetings    28,356        31,019        9
Online Gambling                     11,670        12,754        9
Gaming Information                  40,637        44,370        9

______________________________________________________________________________

For tables 3 & 4, please refer to: http://www.comscore.com/Press_Events/Press_Releases/2009/5/Social_Networking_Category_Has_Record_Month_Led_by_Gains_at_Twitter_and_Facebook

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

This report analyzes the social media market. It defines the market and outlines current initiatives to monetize it. It also presents alternative business models and profiles technology vendors who can facilitate them. The report also provides market forecasts for social networking through 2013.

Social networking is moving to the television, driven by a young audience interested in video features such as multiplayer games, chat, and content discovery. This trend will help increase U.S. ad spending in social media to almost $3 billion by 2013, according to Parks Associates.

The international research firm, in its report Social Media & User-Generated Content, finds over one-fourth of broadband users ages 18-24 are interested in social media features on the TV. Key applications include multiplayer gaming, in-program chat, and “most watched” lists. At the same time, 23% of U.S. broadband households want to view content from sites like YouTube and Flickr on their TVs.

It is forecasted that there will be 95 million social networking users by 2013. This diverse population will have a variety of different needs and wants. For example, threats like the Koobface worm, which targets Facebook users, underscore the need for integrated customer support solutions that can address social networking security issues. Service providers could combine these offerings with their network support services to sell a complete protection package.

This report contains two sections:

* The Bottom Line is a concise, executivelevelsummary of thecurrent state of themarket and theimplications forcompanies doingbusiness in this space.
* The Resource Bookcontains a wealth ofconsumer survey dataand company profiles—a must-have referencefor product/marketplanning.

Social Media & User-generated Content (Q1 09) Key Topics Covered:

THE BOTTOM LINE

1.0 Methodology and Scope
2.0 Current Status of the Social Media Market
3.0 Analysis of the Social Media Value Chain
4.0 Consumers and Social Media
5.0 Analysis of the Social Media Business Models
6.0 U.S. Social Networks User and Ad Revenue Forecast
7.0 Recommendations

THE RESOURCE BOOK

1.0 Consumer Analysis
2.0 Company Profiles

* MySpace
* Facebook Inc.
* YouTube, Inc.
* Veoh Networks, Inc.
* Metacafe
* Dogster Inc.
* TurnHere
* Bunchball
* Slide, Inc.
* Wetpaint.com, Inc.

For more information visit http://www.researchandmarkets.com/research/f737f6/social_media_use

Is your company taking full advantage of the social media phenomenon? Do you know what is already being said about your company online? How far ahead of you are your competitors with their social media strategies? These are some of the questions that global public relations firm Calysto Communications is asking companies in the communications-technology industry today. Calysto recently launched a new social media marketing practice for companies in the broadcasting, telecommunications and wireless industries.

“An effective social media campaign can have a huge impact on the publicity your brand receives and its success – for both business-to-business and business-to-consumer organizations,” said Laura Borgstede, CEO of Calysto Communications. “With social media, we can create a storm of interest in a story, bring customers to you and help build your brand and sales. As PR professionals, we know how to not only do the research, but also analyze and make strategic recommendations on social media programs.”

The social networking phenomenon is exploding. According to Forrester Research, three in four of U.S. adults who are online now use social media tools to connect with each other, compared to just 56 percent in 2007. And the marketing research firm Netpop estimates that social networking has grown 93 percent since 2006.

As people try to sift through the vast array of news around them, they are moving away from placing their trust solely in “traditional media” and are migrating toward content created by online communities such as Wikipedia, YouTube, Facebook, MySpace, LinkedIn, digg, the blogosphere, and more.

Businesses across the globe are beginning to recognize the importance of harnessing this trend as part of their marketing efforts. In fact, 44 percent of Inc. 500 companies now rank social media as “very important” to their business strategy, compared to only 26 percent in 2007, according a study by The University of Massachusetts Dartmouth Center for Marketing Research.

But many companies are still unsure how to effectively use social media to promote their products and services, and that’s where Calysto can help. Calysto has already helped its existing clients implement strategies that allow them to take advantage of the social media phenomenon.

For instance, Calysto has used advanced analytical tools to analyze clients’ web sites and other communications – including press releases, company backgrounders, bylined articles and many other marketing materials that get posted on the Internet — to identify which keywords are attracting traffic and which keywords are not.

Calysto has identified the top blogging sites for several clients and has developed a strategy to get their products noticed by this group. And Calysto has helped one client develop a podcast series that it posted both on its web site and on social media platforms such as YouTube.

Calysto has also recently ramped up its own social media marketing activities. For instance, it recently launched its own blog (http://blog.calysto.com) that discusses trends, editor/analyst moves around the industry and trade shows in the telecommunications, wireless and broadcasting industries. This blog goes a step beyond the company’s popular PRVibes™ newsletter.

“According a recent survey of 1,086 professionals by Enquiro, 85% of potential business-to-business buyers agree that online research is important in their purchasing decisions,” said Borgstede. “That’s why having a strategic approach to social media can directly boost a company’s bottom line. Even using the wrong words in your press releases can result in your company name being absent when potential buyers do search online. And that can cost you sales.”

With the launch of its new social media marketing practice, Calysto is now extending its social media services to make them available even to companies that are not clients of Calysto’s existing public relations business.

To make it affordable for businesses in the broadcasting, telecommunications, and wireless industries to “get their feet wet” in the world of social media, Calysto has developed a phased budget program. Companies can start with a baseline program that costs as little as $500 – $1,000 and includes:

1) An analysis of the company’s PR-related search engine optimization (SEO)/keyword strategy;

2) the creation of a blogging strategy, including a “media” list of the top bloggers that your company cannot afford to ignore;

3) and development of a social networking strategy for your marketing department.

Companies can then build on their social media success by adding additional program elements such as: the development of an SEO optimized online media kit; a more in-depth SEO analysis of the Web site and other materials; the development of an RSS syndication strategy; a microblogging strategy for sites such as Twitter; as well as many, many additional programs.

To find out more about the social media phenomenon and how your company can use it to sell products and strengthen its brand, you can download a copy of Calysto’s free white paper, “The Changing Role of Marketing and PR in the New Age of Social Media” by visiting http://www.calysto.com/survey.html.

About Calysto Communications

Founded in 1999, Calysto Communications (www.calysto.com) is a global public relations and social media marketing firm focused solely on the specialized needs of the technology industry in the broadcasting, telecommunications, and wireless sectors. We provide a full suite of services to emerging and established business-to-business and business-to-consumer organizations. Unlike general technology PR firms, Calysto leverages its deep industry knowledge and intimate relationships with market influencers to deliver unmatched industry mindshare, analyst coverage and media publicity to our clients. Our all-senior management team uses a strategy-driven approach proven to help Calysto clients drive sales, create value for shareholders, move toward liquidity or raise overall awareness. Calysto also publishes a free e-newsletter, PR VibesTM (www.prvibes.com), which provides industry players with insight into media and analyst moves around the industry; industry events and tradeshows; and trends in marketing and public relations.

Organizations must do more than simply adding functions, such as links to social networking sites, Twitter messaging, chat rooms, and user comments/feedback. While these functions may help marketing and customer retention, they do not represent a Web 2.0 business model.

“Web 2.0 business models encompass an ecosystem of partnerships, designed to leverage both internal and external knowledge and assets,” says Keith Nissen, In-Stat analyst. “End to end ownership of the entire business model is a dying breed. Telecom operators, media companies and others must modify their business models.”

Recent research by In-Stat found the following:

* 78% of heavy Internet users regularly use two or more social networking sites.
* Operators have a key opportunity to provide consumers a “Personal Information Center” (PIC) portal. For example, 66.6% of respondents are very or somewhat interested in aggregating access and sharing of personal images through a PIC.
* Personalized content delivery and advertising is a key success factor. Currently, two-thirds of users never click on Internet ads.
* Century-old business models are obsolete. The newspaper industry’s downward spiral will result in a loss of a projected $25 billion in revenue annually.
* The IP media phone, potentially the consumer’s fourth screen, may be an ideal Web 2.0 service delivery device. By the end of 2013, In-Stat forecasts that over 16 million US households will have a media phone.

The research, “Monetizing the Internet: Using Web 2.0 Business Models” (#IN0904402CM), covers Web 2.0 business models, with a close look at the Telco and newspaper industries. It includes:

* Detailed analysis and survey data reflecting consumer Web 2.0 behavior.
* Analysis of Web 2.0 business principles and their impact on participating competitors.
* In-depth analysis about how Web 2.0 features can be utilized to transform business models.

For more information on this research or to purchase it online, please visit:

http://www.instat.com/catalog/mmcatalogue.asp?id=212 or contact a sales representative:

http://www.instat.com/sales.asp

The price is $3,495.

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

PLEASANTON, Calif. – Jivaldi, a full-service Internet marketing company, was chosen by ClubSquare.com, Inc., based on Jivaldi’s previous Web 2.0 development and startup experience, to help develop their new social networking site, Rjenda. With the power of existing social networks, Rjenda targets coordination of everyday activities for groups and friends – an area where other sites fall short.

Attention Soccer moms! Millions of busy individuals and families spend countless hours each week organizing and coordinating activities across their social, school, extra-curricular and professional groups. “We simplify this coordination both for organizers and participants and help connect people who share in these activities,” says Ranvir Wadera, Rjenda founder. “Rjenda provides a consolidated view of calendars and events, volunteer signups, news updates, and other communication across groups for each user, making it easy for a busy individual or family to stay on top of daily activities.”

Rjenda combines group coordination of calendars and volunteer signups, with social networking features including micro-blogging, news updates, and more. “This social networking market continues to boom, and users are looking to migrate to sites offering something beyond touching base with old friends,” mentions Jim Ivaldi, founder of Jivaldi. “Rjenda is ahead of the game and is tackling a group-oriented platform that is extremely viable.”

“Jivaldi continues to be a valuable team member and helps to maintain an aggressive development pace,” says Ranvir Wadera. “They understand the industry and are proving their capabilities by delivering timely and effective web development services.”

About Jivaldi

Jivaldi, LLC delivers impactful Internet marketing services via the effective combination of: creative design, application development and online marketing. Serving clients in a variety of industries including: technology, leisure, sports, politics and entertainment, Jivaldi is located in Northern California, with offices in the San Francisco Bay Area and Sacramento area.

About Rjenda

Rjenda is designed to coordinate everyday activities with your groups and friends. Such coordination includes sports teams, scout troops, school and church groups, committees, book clubs, walking groups, neighborhood groups, along with family and friend circles. There are tremendous opportunities for people to develop and enrich their social connections with those whom they share common activities. http://www.Rjenda.com

Berk will participate in a session entitled ‘Building Content and Services for the Local Marketplace,’ which will focus on the opportunities and challenges that mobile, social networking, and customized content present to local and national advertisers.

Marketplaces 2009 (formerly ‘Drilling Down on Local’) is The Kelsey Group’s 18th conference since 1997 devoted to interactive local media and local online commerce.

About Marketplaces 2009

Marketplaces 2009 (formerly Drilling Down on Local) covers interactive local media with a focus on key developments and opportunities surrounding high-value verticals, such as entertainment, events, automotive, real estate and health. These categories, long underserved by traditional local media, are using the Internet and mobile marketing to effectively target their customers and bring them beyond classifieds and Yellow Pages. For more information, visit www.kelseygroup.com/marketplaces2009.

About Marchex

Marchex, Inc. (www.marchex.com) is a leading local search and performance advertising company. Marchex’s innovative advertising platform delivers search- and call-based marketing products and services for local and national advertisers. Marchex’s local search network, one of the largest online, helps consumers make better, more informed local decisions through its content-rich Web sites that reach tens of millions of unique visitors each month.

FALLS CHURCH, Va. – 1105 Government Information Group, the leading provider of integrated information and media for the government information technology (IT) market, announced that it is promoting FOSE 2009 and the GovSec, U.S. Law Conference and Exhibition via social networking initiatives. Utilizing Facebook, Twitter, and LinkedIn, as well as other blogs and Web forums, FOSE and GovSec, U.S. Law are reaching federal IT managers, creating excitement about the events, and educating previous/prospective attendees about educational opportunities and featured exhibits.

FOSE – the largest trade show for government technology professionals – is co-located this year with GovSec, U.S. Law. The events are scheduled for March 10-12, 2009 at the Walter E. Washington Convention Center in Washington, DC.

“Social networking initiatives are changing the communications landscape and redefining how citizens interact with government,” said Christina Condos, Vice President of Events for 1105 Government Information Group. “We are connecting with hundreds of new and existing show attendees through online communities. Once there, attendees are not only sharing information about the scheduled events, but are also understanding new ways to use social networking initiatives to improve their relationships with taxpayers, vendors, and customers.”

Below are a list of social networking sites with links to information about FOSE and GovSec, U.S. Law:

* LinkedIn http://tinyurl.com/clxkz5

* Twitter http://www.twitter.com/FOSE2009

* Facebook http://www.facebook.com/pages/Washington-DC/FOSE-2009/50718708094

“Social networking sites meet customers where they live and work – on the Internet,” said Mitch Arnowitz, Managing Director, Tuvel Communications. “1105 Government Information Group is truly an early adopter of this technology, helping federal IT managers to understand the benefits of social networking through practical application.”

Since 1976, FOSE has been in the forefront of the government technology revolution, contributing to many technological and creative developments that have helped shape public and private sector initiatives. FOSE remains the premier meeting and solutions marketplace for government technology and program management professionals. Featuring groundbreaking education, smart solutions, and unparalleled networking events and programs, FOSE brings together an audience that shares a passion for computing and technology.

For information on all the conference program and exhibitors participating at FOSE 2009, please visit: http://www.fose.com or for information about GovSec, U.S. Law, please visit http://www.govsecinfo.com/. To register as press for both events, contact A.J. Guenther at 571-323-2585, ext. 2130 or aj@connellyworks.com.

About GovSec (March 11-12, 2009 www.govsecinfo.com)

GovSec is the premier conference and exposition for government security. Established in 2002, GovSec features tools, systems, and products that meet the comprehensive security needs of federal, state, and local governments and the U.S. military, including: asset protection; cyber and information protection; and the integration of these critical functions. The 2009 theme, “convergence of physical and logical security” will optimize the event’s co-location with FOSE and explore how physical and IT security can be enhanced by collaboration.

About U.S. Law (March 11-12, 2009 www.govsecinfo.com)

The U.S. Law Enforcement Conference and Exposition provides an unparalleled forum that drives federal, state, and local interaction within the law enforcement communities and offers products and solutions that meet the ever-changing needs and roles of today’s law enforcement agencies. U.S. Law addresses the needs of federal law enforcement and promotes collaboration and coordination between those officers and state and local police. Additionally, this year’s program will focus on public safety IT and how agencies across the nation can better coordinate and collaborate through advancements in IT, information sharing, and interoperable communications. The event also provides state and local officers with insight on how homeland security concerns will affect local jurisdictions and offers them valuable tools to meet these challenges.

About 1105 Government Information Group

1105 Government Information Group is the leading provider of integrated information and media for the government information technology market. Our comprehensive portfolio of print, online, event, custom media and research products distinctively serves the information needs of the government IT buying team—agency executives, program managers, IT managers and systems integrators—across all segments of federal, state and local government. Flagship news and information brands include Defense Systems, Federal Computer Week, FEND, GCN, and Washington Technology. Flagship events include the Federal 100, FOSE, GCN Awards, Government Leadership Summit, GovSec, U.S. Law, Washington Technology Top 100 and a series of conferences focused on collaboration, networking and education. www.1105govinfo.com

That jump in mobile search usage is nearly double the increase in users who said they accessed mobile websites generally. “Mobile search represents a utility for information anytime and anywhere,” says senior analyst Jeff Orr. “With a few keywords, one can quickly identify movie times, the discography of a musical artist, recommendations for a local eatery and so much more.”

Some types of content accessed via mobile phones rose in popularity from 2007 to 2008. These included news, game downloads, music downloads, and especially video downloads. A significantly lower percentage in 2008 reported downloading a ringtone than the prior year, while the interest in location information, social networking and sports remained about the same.

“Use of the mobile phone goes well beyond voice calls,” says Orr. “A significant percentage of respondents say they use their handset for mobile email and web access, reflecting the broader access to inexpensive or all-you-can-eat mobile data services in the US.”

The surveys, each of which sampled more than 1000 mobile phone users in the United States aged 14-59 and across a wide range of demographic profiles, were conducted in November 2007 and December 2008. They queried users’ preferences with regard to a variety of mobile email and web usage questions.

“US Mobile Email and Mobile Web Access Trends” (http://www.abiresearch.com/products/research_brief/Consumer_Mobility_Research_Brief/129) compares results of the two surveys, and includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics.

It is one of a series of Research Briefs comparing the results of ABI Research’s 2007 and 2008 consumer mobile content surveys. Other titles in the series cover blogging and social networking, embedded cameras and navigation functionality, mobile music, mobile phone purchasing, mobile TV and video viewing, and smartphone feature and usage trends.

They are all included in the firm’s “The Mobile Consumer” Research Service (http://www.abiresearch.com/products/service/The_Mobile_Consumer_Research_Service).

ABI Research provides in-depth analysis and quantitative forecasting of emerging trends in global connectivity. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through research and advisory services in seven key practice areas. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more than 19 million visitors in December 2008. The study also found that global social networking brands continued to gain prominence in India during the year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation.

“Social networking continued to grow strongly in India this past year, with several of the top global brands carving out a more prominent position,” said Will Hodgman, comScore executive vice president. “While there is certainly room for several players in the social networking space in India, the sites that have the right blend of having both a strong brand and cultural relevance will be best positioned for future growth.”

Orkut Tops List of Social Networking Sites in India
Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category. Facebook.com captured the #2 position with 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).
________________________________________________________________
Top Social Networking Sites in India by Unique Visitors
December 2008 vs. December 2007
Total India – Age 15+, Home/Work Locations*
Source: comScore World Metrix

Total Unique Visitors (000)
Dec-07      Dec-08     % Change
Total Internet: Total Audience          26,240      32,099        22
Social Networking                       12,795      19,369        51
Orkut                                    7,123      12,869        81
Facebook.com                             1,619       4,044       150
Bharatstudent.com                        1,736       3,269        88
hi5.com                                    714       2,012       182
ibibo.Com                                1,970         990       -50
MySpace Sites                              352         741       110
LinkedIn.com                               293         513        75
PerfSpot.com                             2,106         433       -79
BIGADDA.com                                515         385       -25
Fropper.com                                256         248        -3
________________________________________________________________

*Excludes visits from public computers such as Internet cafes and access from mobile phones or PDAs.

In Asia-Pacific Region, Social Networking Shines in Singapore
An overview of social networking activity in the Asia-Pacific region revealed that many of the countries with the highest reach in social networking also exhibited the highest level of site engagement. Singapore led the region in terms of penetration, with more than 74 percent of its online population visiting a social networking site in December 2008. Social networking visitors in Singapore also posted the most visits per visitor to the category with an average of 19 during the month.

Other countries in the region that displayed strong social networking penetration and engagement included Australia, South Korea and Malaysia. Despite the strong growth in India during the past year, it showed below average penetration and engagement in the Asia-Pacific region.
________________________________________________________________
Asia-Pacific Social Networking Overview
December 2008
Total Asia-Pacific – Age 15+, Home/Work Locations*
Source: comScore World Metrix

Social Networking
% Reach      Average Minutes     Average Visits
per Visitor        per Visitor
Asia Pacific**          60.6            137.0               11.4
Singapore               74.3            175.6               19.1
Australia               68.3            224.3               17.8
South Korea             68.0            277.8               15.1
Malaysia                66.6            181.2               14.2
Hong Kong               62.8            127.7               13.7
New Zealand             62.8            185.7               13.8
India                   60.3            110.4               10.4
Japan                   50.9             72.8                9.9
China                   45.6             89.5                7.4
Taiwan                  42.4             36.1                5.1
________________________________________________________________
*Excludes visits from public computers such as Internet cafes or access from mobile phones or PDAs.
**Improvements to Internet population estimates in certain countries have recently been made. We caution against trending with data prior to July 2008.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com

LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The study showed that 22 million French Internet users visited at least one social networking site in December 2008, reaching 64 percent of the total French Internet audience.

Social Networking Attracts Three Quarters of European Internet Users
Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site – representing a penetration of 74.6 percent. Of the 16 individual European countries included in the study, social networking reach was relatively low in France, at 63.9 percent, compared with 79.8 percent in the U.K. or 73.7 percent in Spain. Despite its relatively low penetration, France’s social networking audience (21.7 million visitors in December) was the third largest in Europe behind the U.K. (29.3 million visitors) and Germany (24.9 million visitors).

______________________________________________________________________
European Social Networking Reach by Country
Total Europe, Age 15+ – Home & Work Locations*
December 2008
Source: comScore World Metrix
______________________________________________________________________
Country            Total Unique Visitors (000)   % Reach of Country’s
to Social Networking            Total Internet
Category                     Audience
______________________________________________________________________
Europe                      210,950                         74.6
United Kingdom               29,263                         79.8
Spain                        13,185                         73.7
Portugal                      2,705                         72.9
Denmark                       2,390                         69.7
Italy                        14,408                         69.3
Belgium                       3,668                         68.2
Germany                      24,901                         67.3
Ireland                       1,131                         66.9
Finland                       2,061                         66.2
Sweden                        3,733                         65.4
Switzerland                   2,804                         64.7
France                       21,745                         63.9
Russia                       18,427                         63.5
Netherlands                   7,438                         63.0
Norway                        1,732                         58.9
Austria                       2,120                         49.7
_______________________________________________________________________

*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Facebook Now the Most Popular Social Networking Site in France
More than 21.7 million French Internet users visited a social networking site in December 2008, up 45 percent versus the previous year. Facebook.com ranked as the most popular social networking site with 12 million visitors, growing 443 percent over the course of the past year after launching a French language user interface in February. Skyrock ranked second with 11 million visitors (up 8 percent), followed by another French site, L’internaute Copains d’Avant, which enjoyed impressive 112 percent growth throughout the year to reach 5.8 million visitors in December. MySpace Sites (3 million visitors) and Flickr.com (1.8 million visitors) rounded out the top five.

______________________________________________________________________
A Selection of Leading Social Networking Sites
Ranked by Total French Unique Visitors (000)*
Total France, Age 15+ – Home & Work Locations
December 2008 vs. December 2007
Source: comScore World Metrix
_______________________________________________________________________
Property                        Dec-2007        Dec-2008      % Change

Total French Internet Audience    28,729          34,010           18%
Social Networking                 14,984          21,745           45%
Facebook.com                       2,211          11,996          443%
Skyrock                           10,221          11,042            8%
Linternaute Copains d Avant        2,709           5,753          112%
MySpace Sites                      2,597           2,994           15%
Flickr.com                           824           1,809          120%
Trombi.com                         1,144           1,456           27%
Hi5.com                              528             980           86%
Netlog.com                           738             920           25%
Viadeo                               334             904          171%
Badoo.com                            563             733           30%
_______________________________________________________________________
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

“2008 was a significant year for social networking in France,” said Mike Read, SVP and Managing Director of comScore, Europe. “Not only was it a year that saw significant growth, but it was also a period in which Facebook took the category by storm after translating its interface into French early in the year. It will be interesting to see what happens in 2009 as Facebook and native social network, Skyrock, battle for the top position in the French market.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage their email marketing campaigns and messaging to empower recipients to share and discuss news and relevant topics with colleagues, fans and friends on popular social networking sites including Facebook, LinkedIn and MySpace. Marketers can also analyze how well social media is performing in terms of reach, interaction and ROI on social networking and originating sites, with no extra integration or technical know-how needed. An added component of this new functionality is the ability for marketers to better understand, segment and report inbound engagement from many social networking sites.

Marketers that want to tap into Web 2.0 with Lyris HQ can now:

* Leverage email marketing campaigns and messaging on 10 social sites including Facebook, LinkedIn, MySpace, Digg, Furl, StumbleUpon, Newsvine, del.icio.us, Google Bookmarks and Reddit; the Web 2.0-version of forward to a friend.
* Use new Web analytics to easily track where interest and results are coming from and see real-time measurement from social networking and viral marketing efforts.
* Maximize integrated marketing strategies and scale messaging across networks by using tools to measure metrics, track click-throughs and gauge the success of Web 2.0 initiatives.

“We are always looking for ways to enhance our email communications and broaden the reach and value of our online marketing efforts,” said Sylvia Sierra, senior vice president of corporate audience development, Access Intelligence. “We’re seeing more of our professional audience engage in social networks and are excited to see Lyris adding this new functionality.”

Consumers are more actively engaged on social networks than ever before and the demand for these services continues to grow. According to IDC’s “U.S. Consumer Online Attitudes Survey Results Part III,” more than three-quarters of social networking users visit social networking sites at least once a week, and no less than 57 percent visit daily.1 However, marketers still face challenges. A recent JupiterResearch study found that 30 percent of social marketers said figuring out which tactics suit their campaign goals continues to be their top challenge when engaging with social networks.2

Marketers believe social media has an impact on marketing results, but many struggle with capturing key metrics and justifying spend on Web 2.0 initiatives to senior executives. Lyris HQ’s integrative nature allows marketers to understand how successful a company’s social media campaigns are, whether or not they are linked to an email campaign. They can see, on a granular basis, when and from where an end user arrives to their site and what message or conversation generated the response.

“End users are spending more time on social networking sites and expect better content and more meaningful conversations as a result. Marketers see the need and opportunity to engage with users on social networking sites, but many don’t have the resources or ability to manage new campaigns, track their effectiveness and justify the spend,” said Blaine Mathieu, chief marketing officer, Lyris, Inc. “Lyris HQ’s social media enhancements allow marketers to broaden the reach and ROI of their online campaigns to the ever-growing number of users spending time and consuming content on social networking sites.”

Availability

Lyris HQ’s social media enhancements are available immediately to new and existing customers. For more information please visit: http://www.lyris.com.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, www.lyrishq.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online and mobile marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and search engine marketing. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University, JupiterMedia and Nokia. For more information, please visit www.lyris.com or connect on Twitter at www.twitter.com/lyris. The company is based in Emeryville, Calif.

1 IDC, U.S. Consumer Online Attitudes Survey Results Part III, By Karsten Weide and Caroline Dangson, http://www.idc.com/getdoc.jsp?containerId=prUS21540708

2 JupiterResearch, Social Marketing Scorecard, 2008, By Emily Riley and David Card, http://www.jupiterresearch.com/bin/item.pl/research:concept/1231/id=100429

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. Mixx joins FM’s industry-leading collection of more than 100 conversational media sites and social networking applications like Boing Boing, Dooce, Mashable and Graffiti.

“What we love to do more than anything else is create media experiences that bring together great sites, passionate audiences and brand marketers,” said John Battelle, founder, chairman and CEO of FM. “Mixx is just the sort of partner that will add genuine value to that equation, offering possibilities unlike any other platform we have worked with. I look forward to the great things we’ll do together.”

Mixx launched in October of 2007. Since then, the site has grown to more than 6 million unique users per month. Unlike one-size-fits-all recommendation sites, Mixx puts users in control of their own personal blend of news stories, photos and videos. Mixx users search and discover relevant media and interact within networks of friends by submitting, voting and commenting on online media using social networking and personalization tools.

“Mixx is growing at a tremendous pace and we have now reached a scale at which we can add monetization to our focus,” said Chris McGill, founder and trouble-maker-in-chief of Mixx. “This partnership with Federated Media is the first step in doing this. Just as we have changed the social media model, we intend to change the advertising model to create a dialogue between advertisers and users in appropriate settings. We are thrilled about our new partnership with FM and are excited to hit the ground running.”

FM will leverage Mixx’s large, engaged audience and unique structure in order to bring brand marketers into conversations while maintaining the transparency and credibility that are crucial to Mixx users. FM and Mixx will work closely together to design and implement successful conversational marketing executions for FM’s long list of Fortune 500 brand marketing partners.

FM has also welcomed a number of other high-quality social media sites into the FM family over the last few months including Alltop, Liqurious, Inhabitots, DVDtalk and Outblush.

About Mixx

Mixx is owned by Recommended Reading, Inc., a privately-held company based in McLean, Virginia, dedicated to connecting users and publishers in an ever more crowded digital media environment. Mixx is a customizable social media website that empowers both users and publishers of mass market content with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. It is built on a fundamentally different structure that allows publishers to drive highly qualified traffic to their sites while transforming their audiences into grassroots evangelists. Mixx users engage in an intuitive, threaded experience as a result of their participation in community activities around topics they define, and creation of their own interest-based start pages with customized content submission and delivery. More information is available at www.mixx.com or info@mixx.com.

About Federated Media

Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.

Product and service names mentioned herein are the trademarks of their respective owners.

SAN FRANCISCO, Calif. – Smaato Inc., a pioneering provider for mobile advertising solutions announced the winner of the Smaato Mobile Advertising Award 2008. San Diego based DialPlus won over the jury with its application that is showing visual information from the web for a phone number before, during and after a call.

“Congratulations to DialPlus for their outstanding product and thanks for the jury to select the winning companies. With more than 100 entrants in its first year we could not ask for more positive feedback. We think this is a clear indicator that there is a lot of creativity and positive energy in the mobile ecosystem. The best is yet to come!” stated Harald Neidhardt, CMO & Co-Founder of Smaato Inc.

108 companies participated in the Smaato Award and in the quest for the coolest ad-enabled mobile application, website or game. Smaato organized the award together with Silicon Valley based vator.tv and with the support of the INmobile.org community.

“We are honored to be selected by the judges as the winner of the Smaato Mobile Advertising Award. This is a strong validation of the DialPlus product vision and mobile advertising capabilities,” said Lisa LeVasseur, CEO of DialPlus. “In a very short time, DialPlus has gone from concept to product and become a world class advertising partner.”

As the winner of the Award, DialPlus will receive free booth participation at the 2009 Mobile World Congress in Barcelona and introductions to four first-class VC partners from the U.S. and Europe.

“DialPlus is the type of company that provides a very simple and useful solution for a problem that is common for cellphone users. I believe this company has the opportunity for wide acceptance, and I personally will be trying out the application,” comments jury member Bambi Francisco (Co-founder & CEO of vator.tv)

Finalist company Aka Aki will receive a special prize for participating with a free booth at the M-Days taking place in January in Munich, Germany – selected by the events organizer. The other finalist companies are: Buzzd, FISHLABS, fring, FunkySexyCool, Peperoni, Qeep, Skout, Tourspot and Vayyoo.

“We are honored to help grow the recognition of young and innovative startups in the mobile advertising space. Together we can make the mobile advertising ecosystem better and enhance the customer experience significantly,” said Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

About DialPlus:

DialPlus (www.dialplus.net) enriches the standard phone call experience by automatically and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over. DialPlus makes it easy for users to engage in mobile social networking or to get information about a business they’re speaking with, such as directions, menus and reviews.

About the Smaato Mobile Advertising Award:

The award honored mobile publishers or developers with an outstanding mobile ad-enabled solution either in-app or mobile web app/widget. Developers should provide a video pitch of about 1 min 30 sec. and upload it to the award section at vator.tv (http://www.vator.tv/competition/show/smaato-inmobile-and-vatortv). In addition they might provide up to 3 PDF pages of screenshots and supporting materials.

For further information and to download a brochure please visit www.smaato.com/award.

The jury members 2008: Adam Zawel (INmobile.org), Bambi Francisco (vator.tv), Bena Roberts (GoMoNews), Caroline Lewko (WIP), Giselle Abramovich (Mobile Marketer), Jim Cook (MobiAdNews), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday, Germany & BVDW), Michael J. O’Farrell (dotMobi MAG), Ragnar Kruse (Smaato Inc.) and Tim Draper (Draper Fisher Jurvetson).

The Venture Capital partners introduced to the winning company are: Frédéric Veyssiere, (Innovacom Venture Capital, France / San Francisco), Howard Hartenbaum (August Capital, Menlo Park), Niall Davis (aeris CAPITAL, Switzerland / San Francisco) and Tim Draper (Draper Fisher Jurvetson, Menlo Park).

About Smaato Inc.

Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad sales networks and operators.

SOMA’s unique feature is the aggregation of multiple leading ad sales networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad sales networks, ad inventory owners (developers, publishers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards.

Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany.

BURLINGTON, Mass. – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions – making it one of the largest content rich web properties to reach teens.

For advertisers, the Kiwibox Teen Network represents a new way to reach a highly valued audience in a fully transparent, youth-safe environment. For publishers, it allows them to monetize their inventory more effectively with access to larger brand campaigns as well as participate in other partnership opportunities, providing additional revenue streams.

“Student.com is a social networking and resource site just for students. It made perfect sense for us to be part of this new teen network of sites put together by Burst Media,” said Jeff Edelman, Founder and Publisher of Student.com. “By being part of a network of sites that enhance the lives of teens, we can offer our visitors more relevant advertising, and provide advertisers an environment where their message will be seen and remembered.”

The partnership further cements Kiwibox’s position as a premier provider of teen content, and places the Kiwibox brand in front of more advertisers looking for a consolidated way to reach the elusive teen audience.

“By partnering with Burst Media to build the Kiwibox Teen network, we will allow brand advertisers to cost-effectively reach teens in one single online media buy,” said Mike Howard, COO of Kiwibox.com. “Members of the network will be able to leverage our extensive knowledge of how teens connect online and build value for advertisers. As we continue to expand the network, our partners will have an increased ability to share ideas, content, tools and marketing opportunities across both the web and mobile platforms.”

The network allows advertisers to reach teens using standard banners and creative integration opportunities. Kiwibox has a nine year history of developing and executing brand campaigns including contests, custom game integration, section sponsorships, micro-sites, site skins, and many other out-of-the-box placements.

“At Burst it is our approach to provide our clients with the most targeted manner in which to reach their audiences,” said Don Byrnes, EVP of Media Sales at Burst Media. “Our relationship with Kiwibox has allowed us to do this for the coveted teen audience who devour online content daily.”

To learn more about the Kiwibox Teen Network please visit:

www.KiwiboxNetwork.com.

About Kiwibox

Founded in 1999, Kiwibox.com is the first social networking destination and online magazine where teens produce, discover, and share content. Kiwibox members are teens in the know who go to Kiwibox to enjoy personalized content and share their interests with peers. Kiwibox provides one of the largest distribution and marketing channels to connect advertisers with the highly sought after teen audience, in a controlled and interactive environment. Kiwibox is the primary business unit of Magnitude Information Systems, Inc.(Magnitude) (OTC Bulletin Board: MAGY). For more information, visit www.Kiwibox.com.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

Born between 1965 and 1981, Generation X is no longer the grungy, ripped-jeans kids Time magazine first described in 1990. Gen Xers are now in their peak years of product and service consumption, and they view electronic media as a primary tool for conducting research and accomplishing a vast array of every day tasks.

The Generation X report analyzes the attitudes and behaviors of the first generation to reach maturity sitting in front of computer screens while talking on mobile phones.

According to US Census Bureau statistics, 83.8 million people were in the 25-to-44-year-old Gen X age bracket as of July 2007. And, even to a greater degree than the baby boomers that preceded them, Generation Xers have embraced technology. For information on everything from parenting to consumer products, they go online. For them the Internet, along with mobile phones and PDAs, is a convenient way to shop, bank and network with peers.

Unfortunately, Gen X presents unprecedented challenges to marketers. The media they use is fragmented. They embrace a wider range of lifestyles than previous generations. And, weaned on MTV and cable television, they are largely immune to traditional advertising.

Key questions this eMarketer “Generation X” report answers:

* How does Generation X’s Internet use differ from that of Generation Y’s?
* What role do their diverse lifestyles play in how they use and react to media?
* How have their high education levels and delayed parenting impacted their decision making?
* How are marketers using social networking to reach this diverse, elusive group?

Key Topics Covered:

* The eMarketer View
* Well-Educated, Well in Debt
* Gen X Families
* Gen X’s Use of Electronic Media
* Online Shopping Is Easier, Faster
* Social Networking
* The Power Behind Blogs
* When Online Video Goes Pro
* Casual Online Gaming
* Mobile Phone Ads Are Here
* Conclusion
* Endnotes
* Related Information and Links

Companies Mentioned:

Sources used in report include:

* American Association of Retired Persons (AARP)
* BIGresearch
* BlogHer
* Compass Partners LLC
* Compete, Inc.
* comScore Media Metrix
* comScore Networks Inc.
* Deloitte Sources: Touche
* eMarketer
* Fiserv, Inc.
* Forrester Research
* Frank N. Magid Associates
* Harris Interactive
* Harrison Group
* InsightExpress
* Javelin Strategy Sources: Research
* Knowledge Networks/Statistical Research, Inc. (KN/SRI)
* Lumin Collaborative
* MediaPost Communications
* MQA Research, Inc.
* MTV Networks
* National Retail Federation (NRF)
* Nielsen Mobile
* Nielsen Online
* Pew Internet Sources: American Life Project
* randstad holding
* Shop.org
* Synovate
* The Conference Board
* University of Illinois at Urbana-Champaign
* US Census Bureau

For more information visit http://www.researchandmarkets.com/research/5c06bb/generation_x_comi.

LONDON – Brands such as GM, Coca-Cola, Cadburys and P&G have been invited to discuss incorporating social media into existing and traditional marketing plans, analysing new methods of measuring and monitoring and examining to how to control and respond to social media.

BMW Groups Innovation Manager, Tony Douglas, who is participating in the conference, summarises the importance of social media insisting “companies must look to find the right balance of traditional marketing and emerging media.” BMW’s case study highlight this point. They incorporated a mix of value-add rich media and social networking with such examples as www.bmw-web.tv/ and the BMW Concept X1 pre communications.

Brands participating in the conference include:

* Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company
* Emma Jenkins, Head of Interactive Marketing, Procter & Gamble UK
* Natalie Johnson, Manager Social Media Communications, General Motors
* Frances Dovey, Interactive & Emerging Media Manager, Cadburys
* Chris Davies, Digital Marketing Manager, British Airways
* Jonny Freeman, Digital Marketing Manager, Honda
* Ben Rotheray, UK Digital Marketing Manager, Land Rover

The event will take place on the 9th and 10th March 09 at Olympia Conference Centre, London.

Other companies speaking at the show include: Myspace, Bebo, Google, Yahoo, Habbo Hotel, Endemol, Friends Reunited, Orange, O2, Netlog, Friendster, LinkedIN, Vodacom, Reunion.com and many more.

A co-located two day conference on mobile social networking (www.socialnetworking-forum.com/mobile-forum.html) is also taking place at the show, which in addition will feature a free-to-attend combined exhibition and networking area. It is expected that attendance to the event will exceed 1000 people.

There is an early booking discount for the conference which ends on the 31st January, delegates can register online at www.socialnetworking-forum.com by fax or via our telephone booking hotline +44 (0) 117 321 8301.

LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across the country’s mobile and PC Internet screens.

The U.K. paper, which is comScore’s first dual-screen publication in any of the global markets it currently tracks, aims to address the key concerns of marketers and content providers operating in this rapidly developing industry, providing:

* A trend analysis of PC and mobile Internet growth over the course of the past year.
* Demographic profiles of these audiences.
* Cross-platform trend analysis of key online sectors including social networking, search and email usage.
* An overview of U.K. smartphone usage, examining subscription rates as well as a comprehensive analysis of the most popular online domains being visited by this key mobile audience.
* A thorough introduction to comScore’s new M:Metrics mobile monitoring methodology

PC & Mobile Internet Penetration: Comparative Overview
Key findings from the study include an overview of the relative sizes of the PC and mobile Internet audiences, showing that there were 12.9 million mobile Internet users age 13 and over in the U.K. in July (representing 25 percent of the total U.K. population) compared with 35.2 million PC Internet users age 15 and over (a 70-percent reach).

_______________________________________________________________________
PC & Mobile Internet Usage
Penetration of Total U.K. Country Population, Age 15+
Total Unique People (000)
July 2008
Source: comScore World Metrix/comScore M: Metrics MobiLens Survey
_______________________________________________________________________
Audience Total Number of People % Reach of Total
of People (000) U.K. Population
Age 15+

Total U.K. Country Population* 50,619 100%
Total PC Internet Users 35,223 70%
Total Mobile Internet Users** 12,882 25%
_______________________________________________________________________
*U.K. office of national statistics, 2007.
**Mobile Internet audience reach calculated on a 13+ universe.

“This report represents an important benchmark in the evolution of mobile Internet audience measurement,” said Herve Le Jouan, Managing Director, comScore Europe. “But beyond this – we are now at a pivotal stage in the development of the entire online industry, and if any U.K. marketers were still awaiting a sign that the mobile Internet platform has come of age, then the launch of the iPhone 3G certainly provided it. We hope that this research will provide valuable insight for the industry as a whole and promote further understanding of mobile Internet audience behavior as we move into an increasingly converging online world.”

The comScore U.K. PC & Mobile Internet White Paper is now available to download for free at:
http://www.comscore.com/uk/report/

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications and widgets to be integrated into web sites and blogs, Glam Apps “Atako”, includes a standardized payment system for developers, publishers and media companies. Apps and widgets will be available in the Glam Apps Store (www.GlamApps.com), which provides a curated set of applications for publishers to add new features, build traffic and create new revenue streams. Today, Glam Apps names more than 50 premier charter developers, including: Sphere (a division of AOL); BuzzFeed; Meebo; PollDaddy; PicApp, JS-Kit and Kwanzoo. GlamTV, a signature application on the Glam Apps platform, features video content from select media partners including Cinelan, Diagonal View and Young Hollywood.

As the largest vertical content network, Glam Media fills a unique position in the marketplace, bringing together publishers, developers, content producers, media companies, agencies and advertisers to create branded, distributed media content and applications. The Glam Applications Network, launching today in beta, is immediately available to the 700+ web sites in the Glam.com and Brash.com vertical networks—and will be open to all professional Web publishers in early 2009. Examples of Glam Apps include: polls; slideshows; video commenting and contests; content feeds & syndication; ratings; recipe search, quizzes and shopping search.

Glam Apps Atako was built with brand advertisers’ needs in mind. Glam Apps’ ad-supported widgets contain IAB standard ad units that can be sold by Glam Media, the media publisher, agency and/or the developer. Today, most widget platforms are designed only to add functionality to social networks with no targeting technology or controls for brand advertisers, like brand proximity and relevance. For example, the main display ad may be a retail client, with widgets on the same page showing non-targeted or even competitive retail ads. Glam Media’s platform is also noteworthy because it solves the challenge of revenue-sharing with a built-in distributed ad payment system. Glam Apps Atako allows a range of monetization and distribution choices for developers building applications: ad-enabled with required IAB-standard ad units, sponsored or advertorial widgets, paid for or subscription based applications and free no-ads utilities.

“Widgets and distributed content are great examples of how interactive media companies are transforming marketing in search of new ways for consumers to engage with brands,” said Randall Rothenberg, President and CEO of the IAB. “That these widgets adhere to IAB ad standards, simplifies the interactive ad buying process and will help expand the value and measurement capabilities of widgets.”

Glam Media has already created many successful application campaigns for advertisers. Glam Apps builds on this success with a platform that allows developers to create the apps and for advertisers to sponsor them. With Glam Apps, brand advertisers can develop custom publisher features and share-of-voice branded widgets on targeted sites, resulting in deeply immersive campaigns and advertorials. Agencies can use Glam Apps Atako to create integrated brand applications and widgets that leverage the distribution of the Glam Publisher Network. Application campaigns previously built on the Glam platform include:  a styling video built for Levi’s® brand Luv My Levi’s® campaign; a flirting widget for V05; Glam Re-Skins, which enable a publisher to automatically re-skin their entire site with specific ads; and Glam Spotlight units which allow an advertiser to distribute video in a brand-engaging/skinned module.

Media companies can use Glam Apps Atako to create widgets for content distribution in a “rights-managed” system with monetization or distribution from content networks. Video providers and media networks can use GlamTV and BrashTV applications to distribute protected video content packaged with high-CPM display and video ads.

Glam-developed applications that are part of Glam Apps at launch include:

GlamTV/BrashTV: an innovative video application that allows for the distribution of professionally-produced premium content across the Glam Network, reaching 22 million users with over 50 million views per month three months after its beta launch.

Glam Now:  a vertical content story headlines widget promoting the hottest story links in the Glam Network, reaching 31 million users with over 100 million widgets views per month.

“The Glam Applications Network allows developers and advertisers to easily promote and distribute applications on a wide variety of web sites with a built-in system for monetization,” said Ryan Roslansky, VP of Products & Audience for Glam Media. “Not only are we expanding the app distribution market for developers, we are opening up new opportunities for publishers to add functionality to their sites and for advertisers to reach users with innovative campaigns.”

The charter developers for Glam Apps at launch include: Apture; Bang International; BuzzFeed; CookThink; FoodChannel; Fotoviewr; Grouptivity;  Meebo; Kwanzoo; NearbyNow; Ojingo (Blipback); PicApp; Pixsta; Predictify; Poll Daddy; TheFind; JS-Kit; Sphere; ShareThis; Polyvore, The Astrologer and WeSeed.

“Sphere partnered with Glam Media to build a module for Glam Apps that is distributed content at its best,” said Tony Conrad, CEO of Sphere. “For Glam’s publishers, Sphere’s module connects their articles to contextually relevant content from their archives and also displays related content from around the Glam Publisher Network. Participating publishers will serendipitously see inbound traffic from other Glam sites. The module also integrates a high quality ad unit that provides marketers a new and innovative way to engage with their audience and drives incremental revenue for the publisher.”

“JS-Kit provides ultra-lightweight community services like Comments, Ratings, and Polls for any web site,” said Khris Loux, CEO of JS-Kit.  “Glam Apps gives us a new way to access premium web publishers and advertisers at the same time.”

“PicApp is thrilled to be selected by Glam Media as a developer partner,” said Eyal Gura, PicApp’s CEO. “PicApp gives Glam’s publishers easy access to millions of premium images from sources such as Getty Images, Corbis, Splash News, Newscom, Image Source and others. Our images not only enhance and drive traffic to publishers’ sites, but also encourage viewers to further interact with the content. The partnership with Glam Media, and other partnerships to be announced soon, is a further demonstration of PicApp’s appeal to blog networks.”

Built upon standards including Google Gadget, OpenSocial and OpenID, the application distribution software powering Glam Apps Atako is scheduled for full open source release in Q4 of 2008. Glam’s first open source release underscores the company’s commitment to creating a vibrant community of developers with the common goal of integrating functionality into a wide variety of publishing platforms. Integration with OpenID creates a whole new class of consumer applications in a distributed media environment, where users can use one log-in across the wide Glam Publisher Network or specific vertical networks, enabling social networking and communication applications.

Today, Glam is also launching GlamID, a distributed login and registration platform built off OpenId for use across Glam Media properties. Glam Apps Atako is built on Google’s open source Gadget technology. Glam Apps allows developers to leverage Glam Evolution, Glam’s unique ad services platform with full Brand Sense Accountability and ROI measurement for advertisers. Glam is also one of the first to use the newly announced tracking comScore Extended Web measurement (CXW), to help measure and report reach and advertising for distributed Web content such as Glam Apps. This allows targeting, measurement and reporting of key data to brands and agencies.

For additional information, please visit www.GlamApps.com.

About Glam Media
In creating a new prototype, Vertical Content Networks, the founders of Glam Media have introduced a revolutionary new media model that powerfully brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property, with a total reach of 52 million unique monthly visitors in the U.S. and 88 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital.  The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

NEW YORK – Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com) unveiled new rich media ad units for the social web that will measure brand perception and ad effectiveness. The company made the announcement at the ad:tech digital marketing conference in New York.

The move expands the value of the social web for advertisers, by harnessing Sometrics’ targeting and measurement capabilities to turn highly engaging social ads into a resource for gaining insight a company can use to make all of its advertising (TV, print, online) more effective.

Sometrics’ new ad units let advertisers target video and other ads based on user demographics and social interests, within social networking and other community sites. Using incentives designed to appeal to the particular audience – like extra points for someone playing an online game – Sometrics encourages people to view the ad and to answer questions about the ad and the brand, ensuring a high level of engagement with the ad itself.

Those questions will measure brand awareness, attitude, favorability, purchase intent and brand preference. Sometrics will couple that brand perception data with user demographics like age, location and gender, along with interests and social actions – to give advertisers a significant amount of actionable intelligence that will help them better understand their audiences and identify which messages are successful.

“We’re giving advertisers the tools for improving ROI across all advertising at a time when every ad dollar spent must be strategic and achieve results,” said Ian Swanson, Sometrics co-founder and CEO. “There are two characteristics of the social web that make it a rich source of information for advertisers – the depth of demographic data we aggregate, and the level of attention that users already give the medium. We’re combining the power of both – using precision-targeting abilities to reach the right audiences, and using incentives to direct their attention our way to help us give advertisers insight that will help them forge stronger connections with their target audiences.”

The intelligence Sometrics provides includes traffic, demographic, social interest, social action, conversion details and brand perception data. It is custom-packaged in reports designed to make it easy for advertisers to make informed decisions about where, when and how to allocate advertising budgets to more effectively reach target audiences.

For product demos, contact Jennifer or Mickey at demo@sometrics.com.

About Sometrics

Sometrics is pioneering social intelligence – combining deep, relevant social analytics with precision-targeted ad managing/social branding capabilities to help developers and brands monetize the social web. Founded by developers, Sometrics is the first to tailor its analytics and ad managing solutions to focus on social networking platforms and applications. It provides the most relevant and effective audience analysis available, helping developers and brands better understand who’s doing what within the major social networking communities and ultra-targeted niche sites. While still in beta, Sometrics has more than 1,700 developers using its analytics tools across multiple social networks; some beta testers have reported 200 percent growth in traffic. Sometrics is the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included AT&T and Greycroft Partners. Sometrics is based in Los Angeles.

Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools and services that represent excellence and innovation in digital marketing and advertising.

“In a fast-moving industry, these awards shine a light on those helping to evolve the industry through their brilliant examples of what can be accomplished,” said Anna Maria Virzi, executive editor of The ClickZ Network, a division of Incisive Media. “ClickZ readers are instrumental in these awards, bringing to our attention products and services that enable digital marketers to do their jobs more effectively and efficiently. We thank them along with our panel of judges — trusted and respected digital marketing professionals — for diligently selecting this year’s winners. The competition is more intense every year.”

The ClickZ 2008 Marketing Excellence Awards winners are as follows:

Ad Management: DART for Advertisers (Finalists: Atlas Solutions; Open AdStream by 24/7 Real Media)

Judge’s comment: “DFA remains the industry gold standard for ad serving and ad management. This is the technology that’s behind the majority of the more notable and impressive campaigns we see and a sure bet for any advertiser on the fence about which company can offer the most seamless, streamlined campaign solutions.”

Analytics Platform: Omniture SiteCatalyst (Finalists: Google Analytics; WebTrends Analytics)

Judge’s comment: “Hands down the most innovative, ever-expanding platform in the space. Omniture has done an excellent job listening to the customers’ needs and building the functionality to serve such. Additionally, the ability to integrate with other CRM and testing platforms has been a boon to all that rely on analytics to drive better marketing decisions.”

E-mail Marketing Tool: Responsys Interact (Finalists: Lyris HQ EmailLabs; MailChimp; MailerMailer)

Judge’s comment: “A full-service solution, Responsys has been the market leader for over a year. Their products work, with a superior work flow interface. One of the important criteria for many of the people I spoke with is the ability of Responsys to easily integrate with other best-of-breed solutions.”

Mobile Marketing Tool: DoubleClick Mobile (Finalists: BluFi from TELiBrahma)

Judge’s comment: “It is critically important for the mobile advertising (buyable off-the-shelf solutions) to have a standard serving and reporting platform. The DoubleClick mobile product enables digital buyers and planners to have consistency in reporting and publishers the ability to sell through integrated mobile packages.”

Search Ad Management: Marin Search Marketer (Finalists: Acronym Media; Clickable)

Judge’s comment: “Ease of implementation and flexibility are key in today’s fast paced search world, and Marin seems to excel in both areas. Often the software can be up and running in a day, and you aren’t tied down to year-long contracts. The fact that 90 percent of those that trial the software end up using it speaks for itself. One of the strengths of this offering is for those companies that also want to keep control of their search expertise in house.”

Social Media Marketing Platform or Tool: Bazaarvoice Ask & Answer (Finalists: Clearspring Technologies; NetworkSense Mapping by iCrossing; Vovici Community Builder)

Judge’s comment: “User-generated content is the killer app for all Web sites, and Bazaarvoice is the hands-down leader in driving innovation in this space. Social networking is only viable for the few. Rating, reviews, and comments are there for all to capitalize on, and Bazaarvoice has made it easy for all to get in the game.”

Video Ad Format or Platform: DoubleClick HD Video (Finalists: Acudeo by Tremor Media)

Judge’s comment: “You want the creative and content you develop for your brands to look great. But, unfortunately, video placements in general have suffered from low-bandwidth specifications and site-publisher limitations. So any media partner that can make your content look its best, and that won’t degrade your original vision, is a partner worth having.”

“The new DoubleClick HD looks great. And if your content already has a compelling idea and creative execution behind it, HD quality is really the icing on top.”

For the complete list of winners, visit http://www.clickz.com/showPage.html?page=awards.

About The ClickZ Network

The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, The ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.

Online video has emerged as one of the most engaging applications on the web today and advertising budgets are following suit. Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of $43, with demand for video inventory outstripping supply.

KickApps customers that have bought out the advertising inventory from their KickApps powered social media and video websites will be able to access these new advertising features. Integrating video ads is a simple three-step process:

1) Create a custom video player using the KickApps Widgets and Video Player Studio

2) Select from a list of modules of ad networks or pre- and post-roll

3) Provide the ad network’s publisher ID number or the URL of a Flash video file

“As social media and online video become a greater part of every web publisher’s website, technical and business complexity should be replaced with efficiency and a easy path to revenue generation,” said Alex Blum, CEO of KickApps. “We’ve applied this principle throughout the KickApps Platform, making it incredibly easy to create compelling social media and video experiences, and now making it easier than ever for web publishers to monetize video on their websites. With the enhancements we’ve made over the last few months to the Platform and the KickApps Widget & Video Player Studio, every web publisher and designer is just a few clicks away from being a social media rockstar.”

About KickApps

KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, drag-and-drop widget building, WidgeADs™ and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: SOAPnet, CW Television, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

Even as advertisers recognize the reach and effectiveness of the mobile in delivering interactive, customizable, flexible and cost-effective ad campaigns, measuring the effectiveness of such campaigns and finding the right fit for mobile amongst a mix of other media has been less than promising.

New analysis from Frost & Sullivan (http://www.wireless.frost.com), Sizing-up the Mobile Advertising Opportunity in Asia-Pacific, finds that mobile advertising across 13 Asia-Pac countries raked-in revenues of US$807.8 million in 2007 and expects this to reach a market size of over US$4.0 billion by end-2012, at a CAGR (compound annual growth rate) of 37.8 percent (2007-2012).

If you are interested in a virtual brochure, which provides service providers, vendors/manufacturers, end users, and other industry participants with an overview of the Asia-Pacific mobile advertising market, then send an e-mail to Sarah Lourdes at sarah.lourdes@frost.com, with your full name, company name, title, telephone number, fax number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

Frost & Sullivan industry analyst Jeff Teh believes that the mobile has huge potential as a highly targeted and engaging advertising medium. “Unlike traditional media which mainly delivers content, mobile advertising has the ability to also deliver services and personalized content to consumers,” he says.

Although mobile advertising is expected to account for only 5.8 percent of the total Asia-Pac mobile data revenues by 2012, it will account for nearly 3 percent of the total advertising expenditure in the region which is significant for a new medium.

“One of the key drivers of mobile advertising is the evolution of the mobile phone into something virtually inseparable from the owners; many even working on their devices beyond simple communication,” Teh says, adding that mobile operators are banking on this trend to leverage on mobile advertising for added revenues, but have yet to find the right business model.

The struggle, he suggests, is proper monetization and establishing a profitable value chain for all players within the mobile ecosystem including operators, ad agencies, content providers, technology or solutions vendors, and even subscribers.

A further challenge also is that mobile advertisements need to deliver value and be presented in an unobtrusive manner to subscribers. “As mobile users pay for services, they are unlikely to be receptive to ads and promotions unless there is a perceived value from receiving such ads,” notes Teh. “Currently however, there remains very little free content available over mobile unlike over the Internet or in broadcast.

“Moreover, consumers’ willingness to receive and participate in ad campaigns depends on whether the campaigns are permission-based, and that subscribers retain control over the extent of their involvement with the campaigns and their personal information is protected,” he adds.

Due to differences in consumer behavior, also, the sell-through rates for mobile advertising, even for available inventory such as news feeds, weather and sports content, are relatively low in Asia-Pacific at under 15 percent, compared to between 20 and 30 percent in regions such as the US.

Hence, for the most part, advertisers and media agencies are still evaluating how the new digital and interactive channels that online Internet offers, given the proliferation of mobile Internet, can fit into their ad campaigns and media mix, beyond just simple SMS-based campaigns.

Teh believes that the ad-funded model – where subscribers are able to download or access content for free (for a limited period) in exchange for receiving selected ads – is likely to prove effective. Incentive-based ads such as offering cash, free minutes and downloads, and discount coupons are also an attractive way of pushing content.

He adds that mobile search, simple displays, banners, interstitials and interactive ads on WAP sites driven by mobile Internet are also expected to drive growth in mobile advertising. Off-deck advertising is expected to see greater adoption along with the growth of off-deck content as Internet usage over mobile increases for search, social networking and ubiquitous information access.

According to Teh, “Mobile operators’ portals remain a significant part of the first point of entry to the mobile Internet and a source of content for most subscribers in Asia-Pac. Operators are in a unique position to exploit subscriber data to ensure that only relevant content reaches subscribers, as well as enable easy single-access for advertisers, publishers and content providers.”

Teh believes that mobile advertising is likely to see wider adoption as the mobile advertising value chain evolves into a more collaborative eco-system and the mobile data industry matures.

He cites Japan, which is one of the early adopters of mobile advertising as an example, “Japan has one of the world’s most advanced data services with high data usage, and a highly mature mobile ecosystem,” he says, adding that Japan alone accounted for 71.2 percent (US$574.9 million) of the total mobile advertising revenues in Asia-Pac last year.

The Sizing-up the Mobile Advertising Opportunity in Asia-Pacific study is part of the Mobile & Wireless Growth Partnership Service program, which also includes research in the following markets: WiMAX, emerging mobile markets, location-based services, mobile broadband and mobile content. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Analyst interviews are available to the press.

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company’s TEAM Research, Growth Consulting and Growth Team Membership empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit http://www.frost.com

NEW YORK – Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.

Ai Media Group is a new venture headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon’s SuperPages.com. Ai Media Group is 100% employee owned and operated.

“In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.”

Incoming Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.

“The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”

“Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. “Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”

About Ai Media Group:

The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists. For more information, visit http://aimediagroup.com/.

Operators, handset vendors and social networking service providers are keen to identify the business models that will help them to transfer the popularity enjoyed by social networking services on the Web to the mobile market. This report helps to address this need by examining the types of companies that are creating mobile social networks, and uses case studies to evaluate their strengths, weaknesses, opportunities and threats. The SWOT analyses are used to recommend strategies for each type of company, as well as identify the mutually beneficial partnerships that can be formed.

Mobile social networking: strategies and case studies provides insight based on interviews with online social networking service providers Facebook and MySpace, as well as emerging mobile-specific networks such as Bluepulse and GyPSii. It also analyses the potential impact of Nokia’s Share on Ovi on the competitive landscape, and includes case studies of major operators worldwide.

Mobile social networking: strategies and case studies answers your key questions about how to maximise this emerging market opportunity:

- How can mobile operators make best use of their unique position to drive and benefit from mobile social networking?

- Which revenue models (such as traffic revenue, subscriptions, advertising and transactions) will dominate the mobile social networking market, how will they evolve, and how will they differ by type of social network?

- What form of relationship between operators and social networks is going to create a mutually beneficial environment in which the greatest market opportunities are realised?

Who should read this report:

- Mobile network operators and MVNOs: senior executives, product managers, business development and marketing executives, and technology leaders, to understand how they can maximise the revenue from mobile social networking, what types of relationships they should form with social networks, vendors and other enablers, which revenue models will work best for them, how they can make best use of their mobile assets, and the value of the mobile social networking opportunity.

- Handset vendors and other social network enablers: senior executives, technology strategists, product developers and business development executives, to determine whether they should provide mobile social networking services or be an enabler of them, what position they should adopt in the value chain, and what types of relationship they should form with established social networks, MNOs and MVNOs.

- Online social networks: senior executives, and product and business development managers, to understand how adding mobility can add value to their propositions, how they can use it to gain more users or generate additional revenue, which mobile features are going to be most useful to them, and what sort of relationships they should be forming with MNOs and MVNOs.

- Mobile social networks: senior executives, and product and business development managers, to understand how to attract a large number of users and monetize them.

Key Topics Covered:

Summary vii

1 The search for social networking business opportunities is widening to include the mobile environment

1.1 Online social networks have gathered considerable momentum, but not profits

1.2 Mobility is creating new possibilities for social networking, but also new business challenges

2 Mobile-centric social networking service providers are looking for the best mix of services and marketing

2.1 The mobile environment provides opportunities for new types of social network to emerge

2.2 Providers are taking different approaches to building mobile-centric social networks

2.3 Case study: Nokia hopes Share on Ovi will reinforce its position in the handset market in competition with Apple

2.4 Case study: GeoSentric has made the GyPSii location-based mobile social network its primary business

2.5 Case study: Bluepulse aims to become a mass-market mobile social messaging platform

2.6 Competing mobile-centric social networks must develop their marketing channels and revenue models, not just their service offerings

3 Major online players are dominating the early development of mobile social networking

3.1 Popular online social networks have the advantage of established user bases, but still face the challenge of how to generate revenue

3.2 MySpace and Facebook have adopted different approaches to the mobile market

3.3 Case study: MySpace is already generating advertising revenue from the mobile extension to its popular social network

3.4 Case Study: Facebook prefers to delay entry into the mobile advertising market while it builds its mobile user base

3.5 Smaller players will need to demonstrate clear competitive differentiation to attract revenue

4 Mobile operators need to decide how to facilitate and whether to create mobile social networks

4.1 Mobile operators can choose from four approaches to mobile social networking

4.2 Case study: Vodafone is taking a holistic approach to mobile social networking

4.3 Case study: Orange plans to be an aggregator of social networks across multiple network types

4.4 Case study: SK Telecom has created a proprietary online and mobile social network called Cyworld

4.5 Case study: Hutchison 3G UK’s SeeMeTV service has evolved into EyeVibe, an open, multi-operator social network

4.6 Mobile service providers should facilitate mobile social networking, but not attempt to replicate online social networks

5 An effective mobile social networking strategy has four elements

5.1 An understanding of objectives, strengths and weaknesses provides the foundation for a mobile social networking strategy

5.2 A strong service proposition will create unique selling points that match the company’s objectives and target market

5.3 Indirect marketing channels are more important for mobile social networking than for online social networking

5.4 Revenue models need to support, rather than hinder, customer acquisition

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List of Figures and Tables

Table 1.1: Types of online social network

Figure 2.1: Examples of social networks that incorporate mobile-centric features

Table 2.1: Comparison of Bluepulse, GeoSentric and Nokia’s approaches to marketing and revenue generation for mobile social networking

Table 2.2: Comparison of strengths and weaknesses for Nokia, GeoSentric and Bluepulse in the mobile social networking market

Table 2.3: Comparison of opportunities and threats for Nokia, GeoSentric and Bluepulse in the mobile social networking market

Table 3.1: Comparison of MySpace and Facebook’s approaches to mobile social networking

Table 3.2: Comparison of strengths and weaknesses for MySpace and Facebook in the mobile social networking market

Table 3.3: Comparison of opportunities and threats for MySpace and Facebook in the mobile social networking market

Figure 3.1: Number of active Facebook users, December 2004–June 2008

Table 4.1: Comparison of strengths and weaknesses for Vodafone, Orange, SK Telecom and Hutchison 3G in the mobile social networking market

Table 4.2: Comparison of opportunities and threats for Vodafone, Orange, SK Telecom and Hutchison 3G in the mobile social networking market

Table 4.3: User and usage figures for LookAtMe! and SeeMeTV, March 2006 and February 2008

Figure 5.1: Elements of an effective mobile social networking strategy

Table 5.1: The link between objectives and service propositions for selected online and mobile-centric social networking services

Figure 5.2: Key decisions for MNOs and MNVOs when determining their appropriate role in mobile social networking

Table 5.2: Advantages and disadvantages of alternative revenue models for mobile social networks

Companies Mentioned:

- Nokia
- Apple
- GeoSentric
- Bluepulse
- MySpace
- Facebook
- Vodafone
- Orange
- SK Telecom
- Cyworld 33
- Hutchison 3G
- EyeVibe
- GyPSii
- Ovi

For more information visit http://www.researchandmarkets.com/research/4df6d1/mobile_social_netw

NEW YORK–(BUSINESS WIRE)–Today marks the launch of a new media network designed to reach audiences with engaging advertising and entertainment content. Through its acquisition of Barfly Interactive Networks, a rapidly growing in-bar advertising and media company, TouchTunes Corporation, the largest out-of-home interactive entertainment network, will augment its expansive system of digital jukeboxes with prominent screens in bars across the United States. Barfly will bring new content from some of the most influential brands in the world, adding to TouchTunes’ robust digital music, advertising and games offering.

As a leader in the out-of-home (OOH) digital media market, the TouchTunes digital jukebox network is in more than 35,000 bars, restaurants and retail locations throughout North America. TouchTunes acquired Barfly to complete its vision to provide an integrated network that goes beyond jukeboxes, creating a go-to entertainment and advertising center that provides music, games, advertising, interactivity and social networking.

“A targeted in-bar presence is not merely an addition to other media, it is an enhancement of our successful music and gaming network,” said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. “When we add Barfly to the mix, we create one of the largest, most robust new media networks around. The opportunities to target audiences and provide a new fresh mix of content are unlimited.”

The Barfly in-bar media platform, which has successfully operated in approximately 150 bars in select metropolitan markets for the past year, was built as a fully legal way to create a brand conversation at the point of sale with bar patrons between the ages of 21-34, a demographic that has become increasingly media sensitive and tech savvy. Its content is a balanced mix of interactive entertainment and marketing messages from its partners.

“Joining TouchTunes will help us leverage our combined creativity and capabilities to quickly expand with target audiences and in key growth markets,” said Bob Weinschenk, CEO and president of Barfly. “The acquisition brings great value to both companies. TouchTunes and Barfly are mutually interested in helping brands to interact with consumers inside of bars in unique and fun ways that deliver real business results.”

Barfly has signed exclusive advertising and content development deals with leaders in the beer, wine and spirits industry, including Anheuser-Bush, Diageo and Skyy. The company works closely with advertisers to develop relevant messages and content that promotes key consumer brands in a highly contextual and targeted manner, unlike traditional signage and in-bar promotional materials. The content is shown via wrap-around graphics on televisions in bars. Barfly augments its ad line-up with information about the host bars’ events and specials, trivia contests and other interactive entertainment.

TouchTunes’ new alignment will further advertising partners’ opportunity to rapidly increase their reach and connect with key audiences in new and entertaining ways. Now, marketers with the world’s leading brands will be able to reach consumers effectively at the point of purchase and within the right environment. Additionally, Barfly also will allow TouchTunes to work more closely with its operator and distributor partners – in a new and innovative way – and will bring TouchTunes fresh opportunities for growth.

Barfly Networks currently has about 30 employees and is headquartered in Austin, Texas. The company will continue to be run by its current management team and will retain the Barfly name. The complete terms of the deal, effective immediately, were not released.

About TouchTunes Corporation

TouchTunes Music Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 35,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing over 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.

A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, Quebec, Canada, and Lake Zurich, IL.

About Barfly Interactive Networks

Barfly Networks is the leading “In-Bar Media” network – a new, disruptive technology that facilitates marketing of beer and spirits brands or products through the digital delivery of dynamic, interactive and customized content. Barfly is positioned to deliver top brand content with support from highly respected and known beer and spirits brands. Importantly, Barfly is 100 percent compliant with state liquor laws.

RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study based on data from the comScore Ad Metrix service, revealing that American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during the month of April.

comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users for the U.S. market. The syndicated service measures the number of times each advertiser’s ads are viewed and where they are viewed, the demographics of those exposed to the ads, and the reach and frequency of the advertiser’s campaign. It also provides samples of the creative ad units with information on ad sizes.

American Apparel Top Online Advertiser among Apparel Retailers

American Apparel delivered 483 million display ad views in April, reaching 49 million Internet users an average of 9.9 times during the month. Under Armour ranked second with 311 million ad views, followed by Snorg Tees (249 million) and L.L. Bean (205 million).

*Share of advertising voice among Top 15 online advertisers in the category

** Excludes house ads and small 120×120 ads

While athletic apparel (Under Armour, Nike, NFL Shop), shoes (Nike, Endless, Skechers), and t-shirts (American Apparel, Snorg Tees, and Busted Tees) are well represented among the top online advertisers in this segment, many of the largest apparel retailers are noticeably absent from this list.

“Apparel is one of the largest U.S. e-commerce categories, accounting for roughly 15 percent of total online retail sales,” said Evan Neufeld, comScore Vice President, Advertising Effectiveness. “However, some of the biggest retailers in the category are significantly underrepresented in the online display ad market. Given the Internet’s proven ability to drive both online and offline sales, those retailers failing to make use of this growing advertising channel are overlooking a substantial opportunity.”

American Apparel Advertises Heavily on Social Media Sites

In April, the majority of display ads for American Apparel were delivered via social media. Nearly half of its ads appeared on top social networking sites MySpace.com (24 percent) and Facebook.com (19 percent), while AOL’s AIM application carried nearly 12 percent.

“American Apparel is a cutting edge brand, and its online advertising strategy clearly reflects that,” added Mr. Neufeld. “Using social media as the primary vehicle to drive its provocative ad campaigns has helped it build a strong presence among its core audience of young adults.”

To request more information on comScore Ad Metrix, please visit: http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

During the 2-day conference, ad:tech Chicago will explore new and emerging technologies on the social media, video and mobile fronts while sharing best practices for audience acquisition, engagement and retention in an age of earned media. The Chicago conference brings together top brands, award-winning agencies and leaders in metrics, publishing and search, offering attendees a great networking opportunity and a chance to explore the trends shaping today’s market.

“ad:tech Chicago provides a multi-faceted platform to learn, listen and understand the opportunities and challenges in the ever evolving branding landscape,” said Drew Ianni, Chairman, Programming & Senior Global Analyst for ad:tech. “The digital space is an uncontrolled environment that requires marketers to interact with consumers rather than just deliver static messaging.”

The conference will kick off with a keynote address by Kevin Kells, CPG Industry Director for Google, titled “Welcome to the Age of Performance Branding,” discussing a new branding technique that encourages open dialogue with consumers to position brands positively and achieve desired results. Day one will close with a keynote address delivered by Clay Shirky, author of Here Comes Everybody, titled “Here Comes Every Customer: The Former Audience is Talking Around You,” touching on how the former audience, the customer, is now driving user generated content (UGC) on the Internet. And, it’s the advertiser who better be listening.

Social networking and UGC sites have experienced extraordinary growth in recent years. As numbers on these sites have risen, so has user engagement, with 83 million users creating and sharing content on the Internet.1 UGC has changed the rules of the game as the existing lines between advertisement and consumer are often blurred. In 2006, UGC sites attracted 69 million users in the United States alone, and in 2007, UGC generated $1 billion in advertising revenue. By 2011, UGC sites are projected to attract 101 million users nationwide and earn $4.3 billion in ad revenue.2

“Today’s business climate requires more precision in our marketing and advertising than ever before. Leading marketers must be creative and obsessive. Creative in developing consumer experiences that enable connections with our brands and obsessive about choosing the place and time when consumers are most receptive for delivery of experiences,” said Kevin Doohan, Director of Interactive Marketing at ConAgra Foods and speaker at ad:tech Chicago in the Power Panel: Master Class CPG Roundtable — Growing Online Brand Advertising Dollars.

ad:tech Chicago will offer attendees unbridled access to more than 120 speakers and 23 breakout sessions with the industry’s biggest names including Amtrak, ConAgra Foods, Dell, Inc., FTD Floral, FOX News, Kimberly-Clark, Kraft Foods, Microsoft, NBC Universal, Nestlé, Procter & Gamble, Wal-Mart, Walt Disney and many more.

The exhibit hall will showcase key exhibitors from companies such as Casale Media, DoubleClick, Google, Hitwise, Moniker and Yahoo! to name a few. The Navy Pier will also house multiple meeting and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit www.ad-tech.com/chicago/adtech_chicago_exhibitors.aspx.

Gold Sponsor includes: AdShuffle Silver Sponsors include: Avenue A | Razorfish; Casale Media Bronze Sponsors include: AdECN; Google; iContact; Leapfrog Online; Singer Direct Premiere Media Partners include: Advertising Age; Fast Company; Forbes.com; iMedia Connection; Revenue Magazine Media Partners include: BtoB; DIRECT; Digital Moses Confidential; DM News; eMarketer; MarketingSherpa; Mobile Marketer; Personal Life Media; PRWeb; Search Marketing Standard; SmartBrief; Target Marketing; Webmaster Radio; Website Magazine Association Partners include: AIMA; CIMA; MMA; OPA; WOMMA

For public information, please visit www.ad-tech.com.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 250 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 900 people and maintains a worldwide presence through more than 40 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

1 eMarketer, April 2008.
2 eMarketer, “User Generated Content: Will Web 2.0 Pay its Way?” June 2007.

PALO ALTO, Calif. – June 17, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its second monthly PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online ad network pricing for publishers. The index indicates that the economic slowdown in the U.S. continues to affect the online advertising industry, with overall monetization dropping by 0.7 percent from last month after the previous month’s 23 percent drop. The PubMatic AdPrice Index is based on data from more than 3,500 publishers and billions of ad impressions.

The PubMatic AdPrice Index revealed significant improvement in monetization for social networking and gaming sites, with eCPMs increasing by 66 and 51 percent respectively. While monetization for sports sites in May stayed relatively level, monetization for entertainment, news and technology sites continued to drop, by 11, 13 and 22 percent, respectively.

Of large, medium and small Web sites, large Web sites (100 million page views a month) showed the biggest improvement with a 16 percent increase from April, from 18 cents to 21 cents. This was likely a result of the significant spike in social network and gaming ad pricing, which generally fall into the large size category. Medium sized Web sites (1 million to 100 million page views per month) stayed consistent, having a less than one percent change from April, while smaller Web sites (less than 1 million page views per month) suffered a 12 percent downturn from the previous month.

The PubMatic AdPrice Index’s key findings include:

* On average, Web site monetization decreased by less than one percent from 38 cents in April to 37 cents in May. *Pricing data reflects net publisher monetization via ad networks and excludes ad share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers.
* Among the verticals, social networking showed the greatest increase, with monetization increasing 66 percent, from 19 cents in April to 32 cents in May, slightly below the vertical’s peak of 34 cents in March. Gaming monetization increased by 51 percent, from 66 cents in April to $1.00 in May.
* Entertainment monetization dropped 11 percent from 33 cents in April to 29 cents in May, while news sites dropped 13 percent, from $1.30 in April to $1.10 in May. Technology sites declined even further, from 83 cents in April to 65 cents in May, a long way off January highs of 92 cents.
* As has been the trend over the past two months, smaller, niche sites, averaging $1.13 eCPMs, continued to fare better than medium and larger sites, averaging 33 and 21 cents, respectively. Monetization of smaller Web sites did drop slightly, from $1.29 in April, while monetization on larger Web sites increased by 16 percent from 18 cents in April, indicating that some advertisers may be shifting budgets to take advantage of the lower prices on larger sites.

“June’s AdPrice Index shows that online advertising rates continue to reflect an overall weak economy, however we did see improvements for certain segments,” said Rajeev Goel, cofounder and general manager of PubMatic, speaking at OMMA Publish New York. “While social networking and gaming sites did show some increase in monetization, the two verticals remain volatile and continue to monetize at lower rates than other, smaller verticals.”

The data released today is the third in a series of monthly releases of the PubMatic AdPrice Index. Showing for the first time ever net publisher monetization on inventory sold to ad networks, the PubMatic AdPrice Index provides transparency for the ad industry so that publishers, ad networks and advertisers can keep up with changes in traffic monetization and better plan for the future of their businesses.

For the complete June 2008 edition of the PubMatic AdPrice Index, please visit www.adpriceindex.com.
About the PubMatic AdPrice Index / Methodology

* The PubMatic AdPrice Index represents net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers.
* The PubMatic AdPrice Index is comprised of over 3,500 Web sites, approximately 85 percent of which are based in the US. The PubMatic AdPrice Index is prepared by leading independent statisticians and industry experts:
- Albert Madansky, Ph.D. is the H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business, and was the recipient of the 2005 American Statistical Association Founders Award
- Michele Madansky, Ph.D. is a media and market research consultant and former VP of Global Market Research for Yahoo!

About PubMatic
PubMatic is the world’s first service that increases Web publishers’ revenue by automating and optimizing ad serving decisions. PubMatic significantly increases ad sales revenue for more than 3,500 publishers by optimizing ad serving decisions across hundreds of ad networks and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

New York and Mc Lean, VA, June 10, 2008 — KickApps (www.kickapps.com), the leading on demand social media platform, and Clearspring Technologies Inc., the world’s largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.

With widgets becoming an integral part of every web publisher and marketer’s arsenal for driving audience growth, the industry is turning its focus to widgets as a platform for advertising. With over 24,000 publishers using KickApps to create and deploy widgets, including some of the world’s largest media & entertainment companies, the company recently launched an internal initiative around the development of WidgeADsTM, KickApps’ new industry standard format for widget advertising. Using Clearspring’s WidgetMedia services, the companies will collaborate on delivering a powerful end-to-end widget advertising solution for publishers and marketers. Clearspring is the No. 1 widget platform in the U.S. tallying 47.5 million unique widget viewers in April 2008, according to comScore’s Widget Metrix report.
“Widgets have proven to be a very effective vehicle for distributing content and marketing messages in a highly viral manner,” said Alex Blum, CEO of KickApps. “As we’ve done with social networking, user-generated content and video players, we’re reducing the barriers to entry for publishers and Madison Ave to begin monetizing widgets using WidgeADs. Our partnership with Clearspring brings together the core pieces that will define this new market opportunity.”

Like next-generation banner ads, widgets are interactive Web applications that contain dynamically updated content, keeping them fresh and relevant to viewers, and driving traffic back to the publisher’s web site. Consumers can easily grab and post widgets that interest them to their own websites, social networking site, personal homepage, blog or desktop. Posted widgets retain their viral capability and can be shared time and again.

“Our vision is to deliver an end-to-end solution enabling marketers and publishers to reap the benefits of the emerging widget channel,” said Hooman Radfar, founder and CEO of Clearspring. “We have created innovative solutions for distribution, tracking, and monetization and we are well on the way to creating the Web’s most efficient widget ad network. In partnering with KickApps we deliver a one-stop shop for any publisher or marketer to create and distribute widgets.”

Clearspring’s advertising solutions are fully integrated with the top ad-serving systems including DoubleClick and Mediaplex. Clearspring also offers a full set of analytics and reporting tools so advertisers can monitor activity as WidgeADs traverse the Web and can manage media placements in response to each widget’s viral performance.

About Kickapps

KickApps provides on demand social media applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, viral Widgets and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: ABC Family, CW Television, Guinness World Records, Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and over 21,000 other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

About Clearspring

Clearspring is the market’s leading widget syndication, tracking and monetization service, used by the world’s largest media companies, advertisers, and independent widget developers. Clearspring helps publishers and marketers extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web, and mobile experience. Headquartered near Washington, D.C., Clearspring offers a comprehensive set of widget creation, distribution, management and monetization services. For more information about Clearspring and how to use widgets in your business or to join the Clearspring developer community, please visit www.clearspring.com.

ad:tech Miami is a 2-day conference providing an in-depth look into the rapidly expanding Hispanic and Latin American online audiences and how best to reach them in a world that is becoming more and more digitalized and globalized. The Miami conference brings together some of the biggest names in the marketing industry, offering attendees the opportunity to learn first-hand the latest trends and innovations shaping today’s market.

“ad:tech Miami aims to demystify the untapped potential of Hispanic and Latin American online users through the insights of pioneers in the digital marketing space,” said Drew Ianni, Chairman, Programming & Senior Global Analyst for ad:tech. “Our inaugural show last year was well-received and it further opened the dialogue for marketers. For 2008, we have assembled an impressive lineup of speakers and exhibitors who will address the diverse channels and methods to engage these key audiences.”

Anchored by an opening day keynote address from Monica Gadsby, CEO of SMG Multicultural, ad:tech Miami will feature more than 125 speakers from the United States, Mexico and Latin America. This includes CEOs and marketing executives from major brands and leading media companies such as, American Airlines, Batanga, Procter & Gamble, Carnival Cruise Lines, General Motors, Mercado Libre, Yahoo!, Terra Networks, Grupo Televisa, Telemundo and many others who will provide their opinion on the growing importance of the Hispanic market and the advantage of addressing this market segment.

According to the 2008 Terra comScore Hispanic Digital Study, 66 percent of online Hispanics report that they are early adopters and influencers among their family and peer groups. The study goes on to highlight that online Hispanics have replaced television time with Internet usage, with 56 percent spending more than 1 hour a day online.

“Hispanics are leading the adoption of new technologies driven by culture and demographics. Culturally, Hispanics who tend to have family outside of the US, embrace digital technologies to communicate more efficiently with loved ones,” said Lee Vann, Founder and CEO, Captura Group, and ad:tech Miami guest speaker. “In addition, Hispanics are younger when compared to the general market and, as a result, tend to adopt digital technology related to entertainment and social networking at a more dynamic pace.”

The exhibit hall will showcase more than 25 key exhibitors from Latin America, Mexico and the United States. The Convention Center will also house multiple meeting rooms and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit http://www.ad-tech.com/miami/adtech_miami_exhibitors.aspx

Platinum Sponsors include: Batanga; Terra Gold Sponsors include: cyloop.com; Latin3 Silver Sponsors include: Casale Media; Prodigy MSN; Yahoo! Bronze Sponsors include: Google; iContact; mixplay Media Partners include: CNN en Espanol; Produ; Portada; Merca 2.0; Su Inversion; Advertising Age; Forbes.com; revenue; UOL; Fast Company; iMedia Connection; Digital Moses Confidential; DM News; Folha Online Association Partners include: ahaa; OPA; mma; IAB in Argentina and Mexico; SFIMA; SFAMA

For public information, please visit www.ad-tech.com.

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com or Latiffe Ghanem at Edelman, ph: 305.358.8042 or latiffe.ghanem@edelman.com

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Beijing, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.

PALO ALTO, Calif. – April 7, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today launched the PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online ad network pricing for publishers. The PubMatic AdPrice Index benchmarks effective cost per thousand impression (eCPM) data from more than 3,000 Web sites on a monthly basis in order to provide benchmark data for publishers and trending information.

Prepared by independent statisticians and industry experts Dr. Albert Madansky and Dr. Michele Madansky, the PubMatic AdPrice Index’s key findings include:

* On average, small niche Web sites (less than 1 million pages views per month) provided significantly stronger performance for advertisers than medium Web sites (1 million to 100 million page views per month) and large Web sites (over 100 million page views per month): eCPM averages for March 2008 are $1.18 for small Web sites, $0.34 for medium Web sites, and $0.38 for large Web sites. The large Web site segment includes a higher proportion of social networking, entertainment, and gaming sites than any other segment.
* Pricing data reflects net publisher monetization via ad networks and excludes ad networks’ share of ad spend as well as inventory sold directly by publishers to ad agencies or advertisers.
* In March 2008, 76% of small publishers garnered net publisher eCPMs from ad networks of under $1.00, compared to 95% of medium and large Web sites.
* eCPMs for social networking sites are among the lowest by vertical, though they have increased 69% from $0.22 in January to $0.37 in March. The low monetization rates on these high volume sites are consistent with recent quarterly earnings statements from Google and News Corp.

“What we’re seeing is that advertisers are relying on the targeted, niche audiences that smaller Web sites represent, leading to a significant variance in net publisher eCPMs from ad networks depending on Web site size,” said Greg Stuart, former CEO of the Interactive Advertising Bureau and member of PubMatic’s advisory board. “The traditional industry thinking is that larger Web sites perform better than smaller Web sites because of improved efficiency, reach, and brand power, but that’s simply not the case.”

The data released today is the first in a series of monthly releases of the PubMatic AdPrice Index. Showing for the first time ever net publisher monetization on inventory sold to ad networks, the PubMatic AdPrice Index provides transparency for the ad industry so that publishers, ad networks and advertisers can keep up with changes in traffic monetization and better plan for the future of their businesses.

For the complete April 2008 edition of the PubMatic AdPrice Index, please visit (www.adpriceindex.com).

About the PubMatic AdPrice Index / Methodology

* The PubMatic AdPrice Index represents net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers.
* The PubMatic AdPrice Index is comprised of over 3,000 Web sites, approximately 85% of which are based in the US. The PubMatic AdPrice Index is prepared by leading independent statisticians and industry experts:
- Albert Madansky, Ph.D. is the H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business, and was the recipient of the 2005 American Statistical Association Founders Award
- Michele Madansky, Ph.D. is a media and market research consultant and former VP of Global Market Research for Yahoo!

About PubMatic
PubMatic is the world’s first service that increases Web publishers’ revenue by automating and optimizing ad serving decisions. PubMatic significantly increases ad sales revenue for more than 3,000 publishers by optimizing ad serving decisions across hundreds of ad networks and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

San Francisco, CA (PRWEB) March 5, 2008 — ad:tech San Francisco, an interactive marketing and technology conference and exhibition, will be held April 15-17 at the Moscone Center in San Francisco. Attendees will learn how to become masters of two-way conversation in the expanding world of digital marketing.

ad:tech will explore game-changing opportunities such as online video, social networking, mobile advertising, widgets, digital out-of-home advertising and more. One session explores consumers who produce and control their own content using low-cost technology such as a cell phone camera or DVR, forcing advertisers to find new ways to speak to their customers. Failure to engage with these increasingly elusive customers means being left behind.

“Consumers are the new producers, new creative directors and new content creators,” said Drew Ianni, Senior Global Analyst & Programming Chair. “Advertisers must figure out how they fit into the new content landscape.”

Keynote speakers include top marketing experts Jeffrey Hayzlett, Chief Business Development Officer, VP of Eastman Kodak Company and George Kliavkoff, Chief Digital Officer of NBC Universal. Hayzlett will provide valuable insights that help marketing executives responsible for big brands make decisions on new media, and Kliavkoff will share his expertise from developing new business models and markets.

Today’s consumer has found a new sense of power, expecting on-demand content and control over their media consumption. Advertisers are now forced to adapt to this change. “Consumers’ greater control is giving advertisers both an opportunity and a responsibility to deliver the right message to the consumer while continuing to provide a greater depth of engagement,” said Randall Rothenberg, President and Chief Executive Officer of the Interactive Advertising Bureau. “Digital media is unique in its ability to deliver the right message at the right time in an engaging format.” Rothenberg will speak at the State of the Industry Keynote Roundtable on Wednesday, April 16 at 10 a.m.

Speakers participating in key conversations at ad:tech include executives from Coca Cola, Nestlé and Martha Stewart Living. One such discussion, “The Art of Conversation – Building Great Brands in the Digital Age,” examines ways to create a dialogue now that the customer rules of engagement have changed.

“The interruption/disruption model, so long used for television advertising, is dying out. Marketers are realizing that to connect with consumers in any kind of meaningful way, they need to be in the content business — producing messages that are so compelling, entertaining or informative that consumers will actually seek them out, and even share them with others,” said Geoff Ramsey, Chief Executive Officer and Co-Founder of eMarketer. Ramsey will discuss the online video revolution during the Wednesday, April 16, 4 p.m. session titled “The Geoff Ramsey Experience.”

Additional sessions include:

Urban Wallpaper: Digital Signage and the Rise of the Fourth Screen – The era of the “Fourth Screen” is poised to radically alter both advertiser and consumer perception of what digital media is and what purpose it serves in daily life. Discover how increasing prevalence of digital signage, embedded screens, projected interfaces and kiosks presents a range of new considerations and opportunities for both advertisers and consumers.

You Don’t Know Jack! Teens Speak Out – Samantha Skey, EVP Strategic Marketing for Alloy Media + Marketing helps marketers decode teens’ daily dose of media activity and preferences by talking to digitally savvy teens with candid opinions about what’s hot and what’s not on stage.

Making Widgets and Gadgets Work for You – Widgets and gadgets are presenting increasing opportunities for marketers, letting them expand their audience and reach with key influencers. Be sure to tune in to this discussion with major stakeholders representing the popular social platforms, featuring the research, analytics and solutions for building and deploying these mini-applications across the social media ecosystem.

ad:tech San Francisco will once again play host to the annual ad:tech Awards, honoring the 2008 winners in a ceremony at Mezzanine in San Francisco on the first night of the exposition, Tuesday, April 15. ad:tech will recognize more than 30 winners for their creative contributions and honor three marketing veterans with the Industry Achievement Award. For more information about the ceremony, visit: http://www.ad-tech.com/awards/Ceremony.asp.

More than 300 companies at ad:tech San Francisco will provide answers as they help attendees evaluate solutions and stay ahead of the curve. Exhibitors include DoubleClick, Interactive Media, Google, Infobright, LookSmart, Mobile Marketing Association, Motive Interactive, Nielsen Online, Omniture, SeeSaw Networks and ValueClick.

Diamond sponsor: AdShuffle. Platinum sponsors: Casale Media, Ybrant Digital. Gold sponsors: ADRevolution, kowa!bunga. Silver sponsors: AdECN, Advertising.com, BOSSdev, BridgeTrack, GenieKnows.com, Petsky Prunier, Right Media, Ripple, The Useful. Bronze sponsors: AdDrive, Clickbooth, Consumer Direct, EDP, Findology, Leapfrog Online. Premier media partners: Advertising Age, Fast Company, Forbes.com, iMedia Connection, Revenue. Media partners: AdRants, BtoB, blogher, Direct, Digital Moses Confidential, DMNews, eMarketer, MarketingSherpa, pairup, PersonalLife Media, PRWeb, SearchMarketing, SmartBrief, Target Marketing. Association partners: Mobile Marketing Association, Online Publishers Association, BIG, Word of Mouth Marketing Association.

Complete information about the ad:tech San Francisco conference and exposition can be found at: http://www.ad-tech.com/sf/

About ad:tech:
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media:
An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.