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Research and Markets: Google Buzz
DUBLIN – Research and Markets has announced the addition of the “Google Buzz” report to their offering. On February 9, 2010, Google, Inc. announced a new service to its existing Gmail service that would permit users additional social networking functionality. Providing functionality in many ways similar to Facebook, Twitter, and other web-based services, Buzz was [...]
Sometrics Launches Industry’s First Virtual Currency Platform to Help Publishers Manage, Optimize Multiple Offer Networks from One Place
First Ad Server to Manage All Virtual Currency Monetization; Measures Results So Social App Publishers Can Optimize to Increase Revenue IAB Leadership Forum LOS ANGELES – Sometrics (http://www.sometrics.com) launched its Virtual Currency Platform – the industry’s first ad server to manage all virtual currency monetization from multiple offer providers. As the benefits of the incentivized [...]
Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand Perception, Ad Effectiveness
Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels ad:tech New York NEW YORK – Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com) unveiled new rich media ad units [...]
Ad Ops Daily Briefs: October 8 2008
- The Estée Lauder Companies’ Breast Cancer Awareness Campaign Announces Unprecedented Online Marketing Campaign for Breast Cancer Awareness Month The Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) announces an unprecedented online marketing campaign in partnership with leading media companies and web destinations to connect with new and younger audiences to heighten the awareness of, [...]
Sometrics Launches ‘Social Ad Manager’: One-Stop-Shop for Optimizing Entire Ad Inventory, with Social Targeting
Developers, Social Sites Can Serve Third-Party and Direct Ads from One Place, Boost Revenue with Targeting Based on Demographics and Social Interests NEW YORK – Sometrics (http://www.sometrics.com) today launched its new Social Ad Manager, designed to help developers and social networking sites easily manage and optimize their entire ad inventories from one place – decreasing [...]
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