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MySpace Announces Inaugural Advertisers for New MySpace Music Platform

Otilia Otlacan | September 22, 2008 | 2 Comments

McDonald’s, Sony Pictures, State Farm, and Toyota Initiate Brand Sponsorships for Landmark Music E-Commerce Store Advertising Campaigns Will Focus on User Music Engagement Tied to Brand Awareness LOS ANGELES – MySpace, the world’s premier social network, today announced that McDonald’s, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace [...]

Ad Ops Daily Briefs: August 27 2008

Otilia Otlacan | August 27, 2008 | 5 Comments

- blinkx named ”Star Performer” by Speech Technology magazine blinkx has been named a winner of Speech Technology magazine’s 2008 Speech Industry Awards in the “Star Performers” category. Awards are presented to individuals and companies for extraordinary efforts made to increase benefits, acceptance and adoption of speech technologies and for outstanding accomplishments in bringing new [...]

Research and Markets: “Mobile Social Networking: Strategies and Case Studies” Provides Insight Based On Interviews with Online Social Networking Service Providers Facebook and Myspace

Otilia Otlacan | August 26, 2008 | 1 Comment

DUBLIN, Ireland–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/4df6d1/mobile_social_netw) has announced the addition of the “Mobile Social Networking: Strategies and Case Studies” report to their offering. Operators, handset vendors and social networking service providers are keen to identify the business models that will help them to transfer the popularity enjoyed by social networking services on the Web to [...]

Online Ad Prices Continue to Reflect Weak Economy

Otilia Otlacan | June 17, 2008 | 0 Comments

PubMatic Ad Network Pricing Index Shows Monetization Flat in May; Social Networking and Gaming Sites Show Promise PALO ALTO, Calif. – June 17, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its second monthly PubMatic AdPrice Index (www.adpriceindex.com), an industry-wide measure of online [...]

blinkx Content Correlation Engine Automatically Turns Readers into Viewers, Boosting Publisher Asset Revenue

Otilia Otlacan | May 8, 2008 | 0 Comments

Media companies who boast large audiences that primarily read textual articles on their sites are now able to automatically drive that audience towards higher revenue yielding TV and video content SAN FRANCISCO, CALIF. – May 08, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced the availability of the blinkx [...]

Brightcove Partners with Bebo to Provide New Online Video Distribution and Monetisation Opportunities for Media Companies

Otilia Otlacan | April 7, 2008 | 0 Comments

LONDON, UK, April 7, 2008 – Brightcove, the leading Internet TV platform, today announced a partnership with global social media network, Bebo, enabling its media customers to distribute online video content to Bebo’s 40 plus million members, while retaining control over their advertising inventory and 100 percent of the related revenues. Brightcove customers already taking [...]