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Global Consumer PR Experts Provide Insights on Social Media Trends in 2012
Partners from WORLDCOM PR Group’s Consumer Practice Group Point to Five Important Emerging Trends to Watch in New Report NEW YORK – Social media has dramatically altered the way that agencies and their clients approach consumer engagement campaigns, and in most cases, changed the way in which businesses connect with their target audiences. WORLDCOM Public [...]
Google+ for Business: How Google’s Social Network Changes Everything
New Que Publishing Book/eBook Written by Chris Brogan, Tells You How and Why You Should be Using Google+ for your Business INDIANAPOLIS – Are you thinking to yourself, “another social network in 2012? Why should I consider using it for my business?” The short answer: Google+ is tied to Google search, so by using it [...]
Demand Media and Buddy Media Unite Brand Communities with Facebook
SANTA MONICA, Calif. & NEW YORK – Demand Media, Inc. (NYSE: DMD), a leading content and social media company, released a new version of Pluck Forums, a component of its proprietary social media platform, allowing brands to embed customer forums from their website directly into a Facebook page. This new version of Forums is built [...]
Research from GroupM Search and comScore Sheds Light on the Role Search and Social Media Play in the Consumer’s Path to Purchase
Study of leading brands, including consumer electronics manufacturer Dell, show search and social media prompt a virtuous circle of channel engagement NEW YORK – The role of search and social media in a consumer’s path to purchase is a virtuous circle, where activity in one channel fuels engagement in the other, a study released by [...]
Demand Media Appoints Lisa Kraynak as General Manager, SVP for New Fashion and Beauty Property
Digital Veteran and Former NBC Universal and Viacom Executive to Focus on Growth of New Multi-platform Branded property SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a leading content and social media company, has appointed Lisa Kraynak to serve as General Manager, SVP of typeF.com, the new fashion and beauty media property created in [...]
Wizzard Media Announces Google’s AdMob Integration and 30 New Apps for Android Phones
PITTSBURGH – Wizzard Media (NYSE Amex: WZE), the world’s leading podcasting network, announced support for AdMob, Google’s Mobile Ad network. Additionally, Wizzard announced nearly 30 audio and video content based Apps, available now in the Android Marketplace. The newly launched Android Apps include some of Wizzard’s best selling Apps from Apple’s App Store and represent [...]
Forrester Research Announces Publication Of Empowered
New Book Advises Companies To Empower Employees To Directly Solve Customers’ Problems CAMBRIDGE, Mass. – Customers have more power than ever, thanks to groundswell technologies that give them unprecedented amounts of information and connections. As a result, companies must empower their employees to solve customers’ problems using the same technologies — social, mobile, video, and [...]
2010 State of the Brand Report: Marketers Not (Yet) Sold on Social Media
Brand Executives Say Online Communications a Must in Generating Consumer Loyalty, but Many Question Value of Social Networking SAN DIEGO – Tweeting and Facebooking may be the rage among the YouTube generation, but many corporate leaders are reluctant to change their marketing approaches for the sake of social networking, according to a new national survey. [...]
Brand Interactions on Social Networks – The Social Networking Audience in the US has Reached Critical Mass
DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “Brand Interactions on Social Networks” to their offering. The social networking audience in the US has reached critical mass. Marketers have been chasing this all-important audience for several years, using banner ads, branded pages, homepage takeovers, targeted text ads and search keyword [...]
BuzzMetrics Named a Leader in Independent Research Report On Listening Platform Companies
NEW YORK – BuzzMetrics was named a “Leader” in, independent research firm, Forrester Research, Inc.’s The Forrester Wave™: Listening Platforms Q3 2010 (July 2010) report. Originally an offering from The Nielsen Company, BuzzMetrics is now the technology foundation for NM Incite, a newly formed joint venture between Nielsen and McKinsey & Co. that gives companies [...]
AdGenesis Digital Adds Tremor Media Founder Andrew Reis to Executive Council and ContextWeb Founder Jeremy Sterns As CTO
White Label Platform That Instantly Matches Customers with Brands and Rewards Attracts Industry Luminaries NEW YORK – AdGenesis Digital LLC, a new video advertising platform functioning across multiple media including mobile, online and eventually ITV where customers exchange buying information for relevant ads and rewards, announced the appointment of two online industry luminaries to its [...]
Extended Results Introduces Business Intelligence for Social Media across the Internet, Desktop and Mobile Phones Setting New Standards beyond Canned Reports
Refocus: Where Business Intelligence & Social Media Collide, Superseding Canned Reports REDMOND, Wash. – Extended Results, one of the fastest growing business intelligence companies in the Northwest with over 1500% growth since 2006 in a down economy has quickly become a recognized thought-leader working closely with Microsoft pioneering a very unique set of Business Intelligence [...]
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