Tag: SMS

Internet2Go Offers One-Day ‘Crash Course’ in Mobile Advertising with Leading Firms

| January 19, 2009 | 2 Comments

Yahoo! keynote headlines one-day event that features real mobile marketing case studies and presentations from Microsoft, JumpTap, AOL, Google and others SAN FRANCISCO – Mobile devices will become the primary Internet access platform for more than 100 million U.S. consumers in the next few years, according to the Pew Foundation*. But the majority of companies [...]

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Gumiyo Teams with the Los Angeles Times to Launch Mobile Marketing Initiative for Automotive and Real Estate Advertisers

| December 26, 2008 | 1 Comment

With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions WOODLAND HILLS, Calif. – With newspaper companies nationwide launching innovative ways to increase [...]

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ExactTarget’s 2009 Marketing Almanac Predicts Open, Click-Through and Conversion Rates Will Decline Next Year

| December 22, 2008 | 8 Comments

Free Reference Guide Forecasts Email, SMS and Other One-to-One Marketing Trends, Provides Tips to Help Marketers Dominate the Inbox Competition and Succeed in 2009 INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing The 2009 Marketing Almanac, a free reference guide predicting five trends for email and one-to-one marketing [...]

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Universal McCann Becomes First Major Agency to Partner with SpinVox

| December 18, 2008 | 0 Comments

Service will be rolled out immediately across UM London departments and made available to total client base LONDON – Universal McCann London has signed a partnership with award-winning Voice-to-Content company SpinVox. The deal is the first of its kind with a major media agency and includes deployment of the full range of SpinVox services across [...]

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Verve Wireless Signs New Partners, Building Out the Largest Local Mobile Ad Network Covering the Top 200 DMAs; Launches Mobile Couponing Applications for Publishers

| December 17, 2008 | 0 Comments

Chicago Sun-Times, The San Diego Union-Tribune, Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International Join Verve’s List of Over 140 Local Media Partners SAN DIEGO – Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh [...]

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Lyris Debuts Mobile Marketing Solution

| December 17, 2008 | 0 Comments

Lyris HQ Mobile Enables Marketers to Engage Prospects and Customers On-the-Go MediaPost Email Insider Summit PARK CITY, Utah – Lyris, Inc., the online marketing expert, announced Lyris HQ Mobile, a new SMS texting solution that allows marketers to send timely, relevant and targeted text communications to opt-in audiences. With the introduction of Lyris HQ Mobile [...]

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Media Layers’ SMART System Enables Cellcom’s Revolutionary “Time is Money” Advertising Model

| December 12, 2008 | 0 Comments

HERZLIYA, Israel – Media Layers, the pioneer in multi-channel mobile and Internet advertising solutions, announced today a new functionality of its SMART system that enables mobile operators to award customers with free air time for watching commercials on the Internet. This functionality includes advertiser’s questions at the end of the commercial, which viewers must answer [...]

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SinglePoint Introduces SingleBrand Ad Marketplace, the First Real-Time Mobile Advertising Marketplace for Messaging Campaigns

SinglePoint Introduces SingleBrand Ad Marketplace, the First Real-Time Mobile Advertising Marketplace for Messaging Campaigns

| October 31, 2008 | 0 Comments

BELLEVUE, Wash. – SingleBrand Ad Marketplace, introduced today by SinglePoint, the leading provider of mobile interactivity and advertising, is the first real-time mobile advertising marketplace for SMS and MMS ad campaigns generated by popular interactive TV shows on major networks, such as CBS Corp., NBC Universal, Viacom, and others. Now advertisers and brands can easily [...]

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LSN Announces GO WITH SMS! Turnkey and Interactive Text Mobile Marketing Program

| October 28, 2008 | 0 Comments

Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the [...]

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ExactTarget Launches ‘SUBSCRIBERS RULE!’ Initiative Aimed to Educate and Empower Marketers

| October 2, 2008 | 1 Comment

Groundbreaking Subscriber-Centric Philosophy to be Featured at ExactTarget’s Connections ’08 Users Conference Today INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of its SUBSCRIBERS RULE! initiative aimed at educating marketers on the importance of respecting subscriber preferences when sending marketing messages. Key aspects of the initiative include [...]

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Mobile Advertising Needs to Be Unobtrusive and Measurable to Really Take-off

| September 22, 2008 | 0 Comments

SINGAPORE – The shift in the choice of new media makes the mobile an appealing advertising platform and arguably, the most direct channel to reach consumers. For mobile advertising to take-off however, it needs to overcome the annoyance factor and the perception of unsolicited content, where SMS-marketing has previously failed. Even as advertisers recognize the [...]

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Research and Markets Report on China’s Growing Mobile Advertisement Market

| September 1, 2008 | 1 Comment

Research and Markets has announced the addition of the “China’s Mobile Advertisement Special Report 2006″ report to their offering. Definition of Mobile Advertisement Mobile advertisement refers to the advertisement which has mobile as the display terminal or distribution platform Following the four major traditional media of newspaper/magazine, broadcasting, TV and Internet, mobile is becoming the [...]

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