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Harris Connect to Introduce Its Mobile Marketing Platform at CASE Summit 2009
Kurt Worrell, SVP, Set to Speak on How Higher Ed Can Adopt a Mobile Strategy CHESAPEAKE, Va. – Harris Connect, the leader in providing innovative affinity marketing solutions for alumni and membership organizations for more than four decades, will preview its newest solution at this year’s CASE Summit in San Francisco, CA. Designed to help [...]
Ad-funded MMS Revenues to Hit $87 million by 2014 Says Juniper Research in New Mobile Messaging Report
Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market. New mobile messaging research from Juniper Research, ‘Mobile Messaging & IP Evolution’, found that the Far East & China would lead the global [...]
comScore: Mobile Internet Becoming A Daily Activity For Many
Number of people accessing news and information on their mobile device more than doubles in a year. Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 [...]
The Onion Selects Quattro Wireless
Exclusive Ad Network Deal; Leverages Quattro Wireless’ Technology Platform for Mobilization WALTHAM, Mass. – The Onion, “America’s Finest News Source,” has selected Quattro Wireless, mobile’s trusted ad network, for an exclusive mobile advertising and publishing partnership. As an exclusive publisher in the Quattro Mobile Ad Network, The Onion will leverage Quattro’s full-service Ad Sales and [...]
ExactTarget Honored with Upshot50 Marketing Technology Leaders Award
Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award. The Upshot50 Awards recognize marketing technology providers offering the [...]
Zad Mobile’s Advertising Platform (ZMAP) Powers Indosat’s Launch of Sim Card IM3 i-klan
SAN FRANCISCO – Zad Mobile’s Advertising Platform (ZMAP), a multi-channel mobile advertising solution, is being used by PT Indosat Tbk (Indosat) (NYSE:IIT) (idx:ISAT) to support their new GSM prepaid card program: IM3 i-klan. By offering its subscribers access to sponsored services, Indosat, the second largest mobile operator in Indonesia, is reaching a young, technologically savvy [...]
Sybase 365 Showcases Innovative and Targeted SMS Mobile Advertising Service
Next Generation SMS Ad Exchange Enables Hyper-targeting, Streamlining and Monetizing SMS-Based Advertising Campaigns Mobile World Congress 2009 February 16 – 19, Hall 2, Booth 2A15 BARCELONA, Spain – Sybase 365™, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services announced it will preview its new mobile advertising service at the GSMA [...]
Ad Ops Daily Briefs: February 25 2009
- Former Yahoo Executive to Spearhead Ad Sales for ChaCha ChaCha, the fastest growing SMS mobile search service, today announced advertising veteran, Rob Wilk, will assume the role of Vice President of Advertising Sales, reporting directly to CEO Scott Jones. Rob will oversee national advertising sales from ChaCha’s new Manhattan office. Specializing in search engine [...]
Jivox Launches New Version of Service Making Video Ads More Engaging and Measurable
Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first “Engagement Score” San Mateo, California – February 17, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox [...]
Quattro Wireless Premier Mobile Ad Network Goes Global
Mobile’s Most Trusted Ad Network Begins International Ad Sales and Serving Mobile World Congress 2009 WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s trusted ad network, announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers [...]
E-Trade, Frosted Flakes, Cash4Gold.com Score Integrated Marketing Touchdowns During the Super Bowl
Reprise Media Releases 5th Annual Super Bowl Search Marketing Scorecard, Measures Integration of TV Commercials with Search & Social Media Marketing NEW YORK – Super Bowl XLIII is officially sports history, with the Pittsburgh Steelers taking home the coveted Lombardi trophy in one of the most exciting games yet. For advertisers, however, the excitement isn’t [...]
Ping Mobile and impreMedia Partner to Provide Hispanic Mobile Marketing Solutions for Advertisers
ImpreRewards Aims to Be the Leading U.S. Mobile Coupon Site in Spanish ENGLEWOOD CLIFFS, N.J. – Ping Mobile (http://www.pingmobile.com), a full-service mobile agency, today announced a partnership with impreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, to offer unique mobile marketing and advertising options to its media [...]
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