Posted on 01 February 2010
First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from brand recall to purchase intent when integrated within an interactive programming environment
CHICAGO – Akoo, the world’s largest social music television network, announced the results of the first major Advertising Effectiveness study in the rapidly emerging social TV space. The study was conducted by media research firm Arbitron and included Akoo advertisers in the categories of gaming consoles, quick-service restaurants, consumer electronics retail, movie studios, and mobile broadband service providers.
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Posted on 18 September 2009
Awarding the innovation of mobile developers and publishers for the second year
MMA Forum Berlin
BERLIN & SAN FRANCISCO, Calif. – Smaato Inc., a leading mobile ad optimizer, announces the Smaato Mobile Advertising Award 2009. After the success of last year’s competition, Smaato is opening entries to find the coolest ad-enabled mobile content on the planet. This year, the competition will be broken into three categories: iPhone, mobile website and applications and games running on all other platforms. Participation is for free! More information is provided at www.smaato.com/award.
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Posted on 21 July 2009
NEW YORK – The proliferation of smartphones and consumers’ ever-increasing appetite for mobile interactive experiences have created unique marketing opportunities for advertisers looking to reach people on the move. The Interactive Advertising Bureau (IAB) announced the release of its first Mobile Buyer’s Guide, a how-to primer for marketers and agencies who want a simple source that explains how to buy mobile advertising. The announcement was made at IAB Marketplace Mobile in New York, where marketers, agencies and media companies converged to learn about the latest mobile tools that are transforming the way consumers experience media on the go.
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Posted on 16 July 2009
comScore Releases Inaugural Report on Mobile Financial Services Market
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its inaugural study of the mobile financial services industry. The comScore report titled Mobile Financial Services: The Market Today & Opportunities for Tomorrow, provides an in-depth look at the current state of the industry and mobile financial users, and highlights areas for potential growth in this rapidly evolving market. In conjunction with the report, comScore is hosting a supplemental webinar on July 30, which provides additional industry insights from comScore’s expert analysts.
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Posted on 02 July 2009
Top Applications in the Apple App Store Had More Than 1 Million Users
SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the distribution of consumer usage of iPhone applications in its May 2009 Mobile Metrics Report. In less than one year, the Apple App Store has grown to more than 50,000 applications and given consumers access to applications with broad consumer appeal as well as a long tail of niche applications that serve specific segments.
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Posted on 30 June 2009
Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market.
New mobile messaging research from Juniper Research, ‘Mobile Messaging & IP Evolution’, found that the Far East & China would lead the global ad-funded MMS market by a considerable margin, followed by North America and Western Europe.
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Posted on 11 June 2009
DUBLIN – Research and Markets has announced the addition of the “Marketing in the Digital Age Market Assessment 2009” report to their offering.
Roadside billboards are probably the oldest form of advertising and the oldest form of information. The digital revolution has ensured that billboards have come full circle, with the November 2008 launch of a network of 16 roadside screens broadcasting live news feeds from Sky News.
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Posted on 04 June 2009
Apple and Android Devices See Strongest Relative Usage of Both HTML and Mobile Web Sites
SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, compares smartphone market share to mobile Web usage to determine that smartphones accounted for nearly 3 times more usage than their relative market share in its April 2009 Mobile Metrics Report. The report also compares usage of mobile Web sites to usage of HTML sites on mobile devices, finding that relative usage of both is highest on Apple and Android devices.
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