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GoldSpot Media Introduces Cross-Platform Mobile Ad Creation Tools for Advertisers
Self-Service Platform Enables Advertisers to Create and Deliver Ads on All Smartphones and Tablets Mobile Ad Creation Demonstrations at Ad:Tech New York, Booth #1358 SUNNYVALE, Calif. – GoldSpot Media, the leader in cross-platform mobile rich media solutions, introduced miSpot 4.0, a “360” mobile advertising solution that allows advertisers and publishers to create and manage rich [...]
Undertone’s Social Activation Provides Engagement and Scale with Brand Protection
Ad Network Enables Companies to Leverage Social Media Without Compromising Brand Integrity NEW YORK – With the rise in social media use, user-generated content, and mass-messaging through Twitter and smart phones, the way many advertisers are looking to reach and engage with consumers has shifted. Social activation – the convergence of social and rich or [...]
TV Ads Integrated within an Interactive, Social TV Environment Outperform Broadcast TV Equivalents
First Major Advertising Effectiveness Study in the Social TV space finds that traditional 30-second TV spots are strong performers in brand metrics ranging from brand recall to purchase intent when integrated within an interactive programming environment CHICAGO – Akoo, the world’s largest social music television network, announced the results of the first major Advertising Effectiveness [...]
Smaato Mobile Advertising Award Open for Global Entries
Awarding the innovation of mobile developers and publishers for the second year MMA Forum Berlin BERLIN & SAN FRANCISCO, Calif. – Smaato Inc., a leading mobile ad optimizer, announces the Smaato Mobile Advertising Award 2009. After the success of last year’s competition, Smaato is opening entries to find the coolest ad-enabled mobile content on the [...]
IAB Demystifies Mobile Advertising, Launches First-Ever Mobile Buyer’s Guide
NEW YORK – The proliferation of smartphones and consumers’ ever-increasing appetite for mobile interactive experiences have created unique marketing opportunities for advertisers looking to reach people on the move. The Interactive Advertising Bureau (IAB) announced the release of its first Mobile Buyer’s Guide, a how-to primer for marketers and agencies who want a simple source [...]
Demand for Mobile Financial Services Poised to Grow with Increased Penetration of Smartphones and 3G Service
comScore Releases Inaugural Report on Mobile Financial Services Market RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its inaugural study of the mobile financial services industry. The comScore report titled Mobile Financial Services: The Market Today & Opportunities for Tomorrow, provides an in-depth look at the current state [...]
AdMob May 2009 Metrics Report Examines the Distribution of Usage of iPhone Applications
Top Applications in the Apple App Store Had More Than 1 Million Users SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, examines the distribution of consumer usage of iPhone applications in its May 2009 Mobile Metrics Report. In less than one year, the Apple App Store has grown to more [...]
Ad-funded MMS Revenues to Hit $87 million by 2014 Says Juniper Research in New Mobile Messaging Report
Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market. New mobile messaging research from Juniper Research, ‘Mobile Messaging & IP Evolution’, found that the Far East & China would lead the global [...]
Marketing in the Digital Age Market Assessment 2009
DUBLIN – Research and Markets has announced the addition of the “Marketing in the Digital Age Market Assessment 2009” report to their offering. Roadside billboards are probably the oldest form of advertising and the oldest form of information. The digital revolution has ensured that billboards have come full circle, with the November 2008 launch of [...]
AdMob April 2009 Metrics Report Compares Smartphone Market Share to Mobile Web Usage
Apple and Android Devices See Strongest Relative Usage of Both HTML and Mobile Web Sites SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising platform, compares smartphone market share to mobile Web usage to determine that smartphones accounted for nearly 3 times more usage than their relative market share in its April [...]
Medialets Closes $4 Million Series A Financing Round for Mobile Application Advertising and Analytics Platform
Medialets serves thousands of publishers and advertisers as the mobile application market continues to grow exponentially NEW YORK – Medialets, the leading analytics and ad technology platform for next-generation mobile applications, has announced that they have closed a $4 million Series A financing round led by investor Foundry Group, with participation from DFJ Gotham and [...]
Mobile Advertising Growth Fueled by New Ad Formats on Smartphones
Brightkite-GfK Quarterly Report Reveals 10% quarter-over-quarter increase in mobile advertising awareness BURLINGAME, Calif. – Brightkite, the company that brings social networking back to the real world, and GfK Technology, a leading market research agency, released their latest Mobile Advertising Report (MAR). The quarterly MAR is a tool to help marketers and their agencies monitor and [...]
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