Collaboration Enables VideoEgg to Extend the Reach of Its Ad Network While Allowing Members of Six Apart’s Advertising Program to Maximize Ad Revenue

SAN FRANCISCO – VideoEgg, Inc., the rich media ad network for guaranteed engagement, announced a partnership with Six Apart Ltd., a leading social media and services company dedicated to making bloggers successful. Under the terms of this agreement, Six Apart Media will offer AdFrames ad units as part of the company’s advertising program, allowing bloggers to easily integrate VideoEgg’s invitation-based ads into their TypePad blogs and subsequently increase ad revenue potential.
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Focus Ventures Joins Round to Support Enormous Audience and Sales Growth

LOS ANGELES – Buzznet, which operates the web’s largest community of pop culture web sites with an audience of 40 million unique monthly users, announced that it has changed its name to Buzz Media, Inc. The newly-named company will focus on the continued growth of its socially programmed web sites, including Celebuzz, Buzznet, the Superficial, SocialiteLife, What Would Tyler Durden Do, Stereogum, Idolator, Just Jared and Absolute Punk.

In addition, Buzz Media announced that it has secured a new round of financing totaling $12.5 million. Focus Ventures, a Palo Alto, California based venture firm with more than $830 million under management, joined the latest round. Existing investors, including Anthem Ventures, New Enterprise Associates, Redpoint Ventures and Sutter Hill Ventures, also participated in the round.
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