We are very excited to announce the launch of Sharethrough Mobile, a technology solution to power native advertising across the mobile web. We’ve been testing and iterating on our platform…
Tag Archives: sharethrough
Eye-Tracking and Survey-Based Study by Sharethrough and IPG Media Lab Delivers Insight into Native Advertising Consumer Perception and Behavior SAN FRANCISCO, Calif. – Sharethrough, in conjunction with the IPG Media Lab,…
Sharethrough Sponsored Stories Enables Brands to Promote Original Content through Native Ads across the Web
New solution from leading native advertising company allows brands like Land Rover to promote and amplify the reach of articles, sponsored posts, media coverage and more SAN FRANCISCO – Native…
Forbes Insights and Sharethrough today announced the results of a brand study to assess adoption trends related to native video advertising that included senior executives from leading brands such as Intel, JetBlue, Heineken and Honda. The study shows that more than half of large brands are now using custom brand videos in their marketing, and when it comes to distribution, most favor “native advertising” approaches where content is visually integrated into the organic site experience, as opposed to running in standard display ad formats. The study also shows that the majority of marketers now prefer choice-based formats over interruptive formats.
Sharethrough, the native video advertising company, today announced that it has raised $5 million in a Series B round from existing investors North Bridge Venture Partners and Floodgate. The new funding will be used to expand the adoption of the Sharethrough Sponsored Video platform by premium publisher sites and to accelerate development of its technology platform. Sharethrough currently distributes native video ads for 50 percent of the top 100 brands and over 85 percent of the top U.S. media agencies, and is quickly becoming the go-to source of native video monetization products and technology for publishers. The company is reporting 87 percent revenue growth over the past year.
Sharethrough, a native video advertising platform, today announced that its Sharethrough Promoted Video Analytics product now supports videos on Twitter. For the first time, advertisers who promote their videos via paid Twitter ads (“Promoted Tweets”) can get full transparency into campaign performance across paid, earned and owned media efforts, allowing them to understand which Tweets and videos are most effective in driving engagement, views and sharing. A select group of high profile brand advertisers, including Toyota, McDonalds, Activision Publishing and Jarritos, have added Sharethrough Promoted Video Analytics to their Twitter video strategy and are launching the first campaigns with this integration.
Sharethrough, a native video advertising platform, today announced the launch of Sharethrough.tv, the industry’s first interactive discovery app designed expressly to find brand videos and the agencies that created them. Sharethrough.tv is a tool for brand marketers, advertising agencies, producers, press, bloggers and anyone with a passion for great video content to stay on top of the most recent brand videos spreading through pop culture.
Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.
Sharethrough, the leader in social video advertising, today announced that Hanz Kurdi has joined the company as its new senior director of publisher strategy and operations. Kurdi will be responsible for expanding the company’s publisher relationships and building out their industry leading network of “native” placements for brand video content.
The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves.
18 February, 2013
18 February, 2013
18 February, 2013