Tag Archives: semantic ad targeting

React2Media, ad pepper media U.S. Display Unit Merge to Create RTB Video Advertising Platform with Semantic Targeting
Ad & Media Strategies
March 29, 2012 posted by Otilia Otlacan

React2Media, ad pepper media U.S. Display Unit Merge to Create RTB Video Advertising Platform with Semantic Targeting

Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which ad pepper media’s display products and services – iSense, SiteScreen and the RTB platform adEXplorer – will now be represented in the U.S. by React2Media.

Interview: Luca Scagliarini, CEO ADmantX, Introduces the ADmantX Semantic, Cookie-Less Targeting Solution
Ad & Media Strategies
March 16, 2012 posted by Otilia Otlacan

Interview: Luca Scagliarini, CEO ADmantX, Introduces the ADmantX Semantic, Cookie-Less Targeting Solution

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.