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interCLICK Joins the Network Advertising Initiative


Commitment to Consumer Transparency Is Recognized with interCLICK’s Election to the NAI

NEW YORK – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US1, announced it has joined the Network Advertising Initiative (NAI), a coalition of industry-leading online advertising companies. interCLICK is one of a select group of vendors that have met the NAI’s rigorous standards for protecting consumers’ privacy interests associated with online ad targeting practices.

“The NAI is recognized for its commitment to education and industry regulation related to consumer privacy issues, and takes admission of new members very seriously to ensure that the ad networks with which we associate meet our high standards,” said J. Trevor Hughes, executive director, Network Advertising Initiative. “We applaud interCLICK for its consumer privacy efforts and look forward to the company’s contributions to the NAI as we continue to examine the evolution of behavioral targeting and the impact of technology on fair and ethical online advertising standards.”
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Posted in Ad Networks and Platforms, interCLICKComments (0)

Ad Ops Daily Brief: August 25 2008


- Epic Advertising named to the Inc. 5000 list of fastest growing companies
Epic Advertising joins a select group of companies identified by Inc. for this award. Epic has realized a four-year growth rate of 118% on a high revenue base (in the nine figure range in 2007). With revenues significantly higher than all but eight other companies in the “Advertising and Marketing” sector of the Inc. 5000, that growth rate is all the more significant.

- 24/7 Real Media announces six executive promotions
Ari Bluman was promoted to President of North America Sales & Operations; Kris Heinrichs has been appointed Chief Financial Officer; Jon Greenwood was promoted to Corporate Vice President, Global Operations; Brian Lesser is the new General Manager of the Media Innovation Group; Nicolle Pangis has been promoted to Vice President, Global Media and Technology Product Management; rene Bondar who is promoted to Vice President, Product Development

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Posted in Ad Networks and Platforms, Ad Ops: Daily Bits, Azoogle - Epic AdvertisingComments (2)

LookSmart to Present at Security Research Associates, Inc. 4th Annual Summer Technology Conference


SAN FRANCISCO, Aug 12, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), an online search advertising network and technology solutions company, today announced that Ted West, President and Chief Executive Officer, will be presenting at the 4th Annual Summer Technology Conference hosted by Security Research Associates, Inc. The conference will be held on Monday, August 18, 2008 at the Omni Hotel in San Francisco.

LookSmart’s investor presentation is scheduled for Monday, August 18th, 2008 at 9:00 a.m. PST.

The presentation will be webcast live and archived online on the Investor Relations section of the Company’s website at www.looksmart.com.
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Burst Media and the Daily Jolt Launch the Daily Jolt College Ad Network


Burlington, MA-July 17, 2008- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced the launch of the Daily Jolt College Network, a premier online advertising network for advertisers looking to reach college students. The Network is comprised of a select group of college focused web sites: and is anchored by The Daily Jolt – a national network of campus specific web sites run by a team of students on each campus.

“Our partnership with Burst Media provides a unique opportunity that benefits advertisers, publishers, and consumers,” said Mark Miller, Managing Director of The Daily Jolt. “By partnering to create a college focused vertical advertising network, Burst Media provides an experienced national sales team that leverages the Daily Jolt’s brand equity and position in the college marketplace. This will allow publishers and advertisers to reach a broad audience and to provide targeted offers to the right people.”

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Posted in Ad Networks and Platforms, Ad Operations, Ad Targeting, Advertising Industry Deals, Burst MediaComments (0)

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