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Gabriels and Endeca Partner to Deliver Portal Products to Enable Media and Publishing Businesses to Create New Revenue Streams and Monetized Content


NEW YORK & CAMBRIDGE, Mass. – Gabriels Technology Solutions, the leading private-label ecommerce technology provider and Endeca Technologies, Inc. a search and information access software company, announced the introduction of innovative search products for new media that provide a world class competitive advantage to media clients for increased site activity, higher lead generation, enhanced user experience and increased advertising revenue.

Gabriels portal search technology is based on the Endeca Information Access Platform designed to offer search simplicity with the analytical power of business intelligence. Through Endeca Search, Guided Navigation®, and Content Spotlighting capabilities, Gabriels delivers superior experience to site visitors, while offering site owners the tools needed to create contextual advertising and premium placement opportunities.
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Posted in Ad Operations, Ad Products, Ad Serving, Online MediaComments (1)

New LeapFish No-Click Search Engine Triples Early Adopter Traffic; Thousands of Advertisers Snap up Keywords


Instant Search Results Appeal to Advertisers and Users Alike

PLEASANTON, Calif.  – LeapFish.com, the only online search portal to deliver the best of the web in a click-free search, announced that traffic on its fast-growing search aggregator has tripled since the site’s November 2008 launch. The company reports that the LeapFish.com engine has received a tremendously positive response from users and they are forecasting a substantial traffic trajectory into the future.

“We are pleased with the early progress of LeapFish and its adoption by many early users,” said Behnam Behrouzi, president and CEO of LeapFish. “LeapFish’s strong and consistent early traffic growth is a clear indicator of the engine’s potential.”

Behrouzi says growth has not only come in the form of new users, but also in the number of advertisers. The company has seen a marked influx of sponsors who have quickly purchased thousands of keywords to secure high ranking results positioning. Some are already seeing a return on their investment.
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Posted in Ad Networks and Platforms, Ads by Pricing, CPC, Search Marketing (SEM)Comments (0)

Jonathan Lister Named Managing Director and Head of Google Canada


MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) has hired Jonathan Lister as the new Managing Director and Head of Google Canada. Most recently, Jonathan was the Senior Vice President of Operations for AOL Europe. In his new role, Jonathan will focus on continuing to build Google’s brand and reach in the Canadian business community, as well as developing and executing Google’s market strategy within Canada. As Managing Director and head of Google Canada he will lead Google Canada’s advertising sales operations, and contribute to the strategic growth of Google products and services.

“Jonathan combines great expertise about the Canadian online market and experience in search, marketing, sales and partnerships that will be integral to our continued growth in Canada,” says Penry Price, Vice President, Advertising Sales, Google North America. “On behalf of all my colleagues at Google, we welcome Jonathan to the team.”
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Posted in GoogleComments (1)

MSNBC.com Selects Nexidia to Enhance Online Video Content


Leader in online news selects Nexidia’s breakthrough applications and patented technologies to improve video features

ATLANTA – Nexidia, a leading provider of rich media search and speech analytics solutions, announced that MSNBC.com, the number one news site*, selected Nexidia’s rich media applications to enhance video across MSNBC.com and other affiliated sites.

As the leader in online news, MSNBC.com provides innovative technology that enables its viewers to have a rich and rewarding news experience. In collaboration with Nexidia, MSNBC.com will give end users a larger and more relevant selection of news video to view online. Nexidia’s software integrates with MSNBC.com’s to expand the quantity and enhance the discoverability of video content at MSNBC.com.
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Posted in Ad Networks and Platforms, Internet Strategy, Video PlatformsComments (0)

Search, Video, and Social Media Marketing Expert Gregory Markel Speaks at Southwestern Law School Conference on Web 2.0 Advertising Legal Issues


Gregory Markel, CEO of Search and Digital Marketing Firm Infuse Creative, LLC, Was Part of a Panel at Southwestern Law School in Los Angeles to Discuss the Impact of Product Placement, Sponsorship, Commenting, Blogging and Ad Linking in Film, Television, Video Games, Online Gaming, Social Media and Search Engine Marketing and Advertising

LOS ANGELES – Infuse Creative CEO Gregory Markel spoke at the annual MLRC/Southwestern Law School Media and Entertainment Law Conference on Thursday, January 15.

The panel, titled “What Happens When Protected Speech Meets Embedded Promotions? Product Integration, Sponsorship and Ad Linking,” dealt with the current and potential legal issues surrounding television, film, videos games, online gaming, and online video product placement, search engine marketing or PPC, copyright and trademark issues.
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Posted in Ad Operations, Ads by Pricing, Advertising Regulations, CPC, Events, Internet Marketing Services, Search Marketing (SEM)Comments (2)

Google and CTT Announce New Courses Offered by GOOBEC, the Recently Launched Educational Program for Online Advertising Professionals in Latin America


New Courses Include GAP Test Preparation and Google AdWords™ Advanced

MIAMI – Google and CTT Corporation, a leader in talent development services for information and communication technology professionals, announced that the recently launched Google Business Education Center (GOOBEC), will now offer an even wider range of educational services, including expert assistance and tools that allow professionals to deliver more efficient online advertising solutions to companies in Latin America. Specialized know-how for Google marketing and advertising solutions will be available in the region starting March 2009 with the introduction of GAP Test Preparation and Google AdWords™ Advanced courses.

“Online advertising has demonstrated consistent growth in Latin America as companies address the online needs of their clients in order to compete effectively in today’s global marketplace,” said Hermann Gomez, President of CTT. “GOOBEC provides advertising professionals access to unique know-how that will enable them to perform online advertising in more simplistic and effective ways than ever before.”
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Posted in Ad Networks and Platforms, Google, Google AdWords, Internet Marketing ServicesComments (0)

Google to Announce Fourth Quarter and Fiscal Year 2008 Financial Results


MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) today announced that it will hold its quarterly conference call to discuss fourth quarter and fiscal year 2008 financial results on Thursday, January 22, 2009 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time).

The live webcast of Google’s earnings conference call can be accessed at http://investor.google.com/webcast.html. The webcast version of the conference call will be available through the same link following the conference call.

Following the earnings conference call, Google will host an additional question-and-answer session to provide an opportunity for financial analysts to ask more detailed product and financial questions. This follow-up call will also be webcast and available at http://investor.google.com/webcast.html.
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blinkx Founder and CEO Named One of Digital Media Wire’s “25 Executives To Watch In Digital Entertainment”


Digital Media Wire Recognizes blinkx CEO Suranga Chandratillake as Executive to Watch in the Digital Media and Entertainment Industry

SAN FRANCISCO, CALIF. – January 6, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that CEO and Founder Suranga Chandratillake has been selected as one of Digital Media Wire’s “25 Executives to Watch in Digital Entertainment.” The annual list recognizes 25 of the most innovative, creative and forward-thinking executives in the digital media and entertainment industry.

Honorees are selected by the editorial and executive team at Digital Media Wire and represent companies that are shaping the industry. A highly regarded expert on the future of television, interactive TV and online advertising, Mr. Chandratillake is well-qualified to receive the honor.
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Posted in Events, Video Platforms, blinkxComments (0)

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