Tag: search marketing
Yahoo! Makes Searching More Relevant, Productive and Fun
New Features Help People Explore Their Interests and Do More SUNNYVALE, Calif. – Yahoo! (NASDAQ:YHOO) introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment [...]
Advertisers to See a Cost-Per-Click Increase of 78 Percent with Yahoo and Microsoft Search Alliance Transition, GroupM Search Study Reveals
ST. LOUIS – Advertisers could see a cost-per-click (CPC) increase up to 78 percent above current Bing CPCs as a surge of competitors move to one platform with the Yahoo and Microsoft Search Alliance transition, a study completed by GroupM Search revealed. Based on the impact two industry milestones had on advertisers – Yahoo’s introduction [...]
Ybrant Digital Buys Lycos for $36 Million
Lycos Inc., the Leading Brand of Search Based Internet Properties and Services HYDERABAD, India – Ybrant Digital, the end-to-end provider of digital marketing solutions, announced the signing of the stock purchase agreement to acquire Lycos Inc., the leading brand of search based internet properties and services, from Daum Communications of Korea.
Yield Software and Marchex Announce Integration for Search Engine Marketers
Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. – Yield Software, a leading provider of next-generation online marketing technology, announced that it has integrated its flagship Yield Web Marketing Suite for Advertisers and for Agencies with Marchex Call Analytics (NASDAQ:MCHX). Advertisers and digital media agencies [...]
Click Fraud Rate Rises Slightly in Q2 2010 to 18.6 Percent
AUSTIN, Texas – Click Forensics, Inc. released advertising audience quality figures for the second quarter 2010 from the industry’s leading independent online advertising data reporting service. Now in its fourth year, the Click Forensics reporting service provides statistically significant data collected from Cost Per Click (CPC) advertising campaigns for both large and small advertisers across [...]
US Paid Search Spend Continues to Soar, Bouncing Back from Recession-Level Lows
SearchIgnite issues Q2 report evaluating the state of U.S. search marketing ATLANTA – US paid search spend increased 14% in Q2 2010 from a year earlier, following an 11% year-over-year increase in Q1. The first two quarters of the year have marked the strongest period of growth for paid search since Q4 2008, indicating that [...]
Search Engine Academy Celebrates 5th Anniversary amid Strong Growth
HATTIESBURG, Miss. – Search Engine Academy, provider of search engine optimization (SEO) training at locations across the United States, Canada, Asia and Australia, announced it is gearing up for its fifth anniversary following last year’s strong growth. In 2009, Search Engine Academy held over 40 workshops around the globe and opened new Academies in Phoenix, [...]
comScore Reports Global Search Market Growth of 46 Percent in 2009
Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that [...]
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