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BrightEdge: Retail, Financial Services and Tech Product Categories Are Leaving $112 Million on the Table in Search Driven Sales
Search Optimization Forecasting Available on BrightEdge S3 Platform to Seize Search Marketing Revenue Opportunities San Mateo, Calif – BrightEdge, the leading global SEO platform, today released analysis showing that brands in the Retail, Financial Services and Technology verticals are leaving upwards of $112 Million in unrealized sales on the table, that could be secured by [...]
comScore Releases April 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.
Merkle Acquires IMPAQT, Leading Search Marketing Agency
Leading Customer Relationship Marketing Agency Expands Digital Marketing Suite of Services COLUMBIA, Md. – Merkle (www.merkleinc.com), the nation’s fastest growing customer relationship marketing (CRM) agency, announced its acquisition of Pittsburgh-based IMPAQT, a recognized leader in search marketing. IMPAQT’s expertise in SEM, SEO, bid management and search analytics complements Merkle’s extensive analytics, database and digital marketing [...]
Brand Abuse in the SEM Channel: Billions of Dollars at Risk, According to Atrinsic Interactive White Paper
Case study provides advertisers with proven strategies for locking down brand to prevent average 40% revenue misattribution SES New York 2011 NEW YORK – Atrinsic Interactive, a division of Atrinsic Inc. (Nasdaq:ATRN), released a white paper at atrinsicaffiliatenetwork.com, which details the growing challenges of – and strategies for – preventing affiliate brand abuse in the [...]
SES London Conference & Expo 2011: Search and Social Media Top Priority For UK Marketers
Incisive Media Reports A Significant Increase In Delegates And Exhibition Hall Completely Sold Out SES London Conference & Expo 2011 LONDON – Incisive Media announced that delegate registrations for SES London have increased sharply compared to results from last year, confirming that Search and Social Media has become the top priority for UK marketers.
OrangeSoda Launches CitrusBlast for Local Internet Marketing
New Solution First to Address Changes in Google Algorithms for Local Search Features AMERICAN FORK, Utah – OrangeSoda, a leader in localized online marketing (search, mobile, social), announced the official launch of CitrusBlast, a solution designed to help Internet users find small and multi-location businesses. CitrusBlast optimizes recent changes to Google Places, the feature set [...]
AdGooroo Develops the World’s First UK Spend Modeler for Paid Search
CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence and keyword tools, announced the release of Budget Analyzer U.K., a feature available through AdGooroo’s Industry InsightTM and SEM Insight™ products. Budget Analyzer U.K. collects and analyzes data on more than 150,000 U.K. search advertisers to provide estimates and directional insights on paid search [...]
New Adobe Search&Promote, Powered by Omniture, Designed to Increase Visitor Engagement and Conversion Through Better Site Search Experiences
Enterprise-Class Software-as-a-Service Application Gives Marketers Unprecedented Control of Website Search and Merchandising SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Adobe® Search&Promote, powered by Omniture®, a new site search and merchandising application that helps marketers anticipate visitor search intent and promote the most relevant products and content across desktop and mobile website searches.
Research and Markets: U.S. Mobile Advertising and Search Market Report – Penetration Levels are at the 90% Mark
DUBLIN – Research and Markets has announced the addition of Frost & Sullivan’s new report “U.S. Mobile Advertising and Search Market” to their offering. The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer [...]
BlueKai and Efficient Frontier Partner to Extend Keyword-Based Targeting Beyond Search Engines
Beta keyword targeting capability offered through BlueKai Intent™, the largest aggregation of in-market shoppers and keyword searchers on the Internet SEATTLE – BlueKai, the world’s largest data auction marketplace for all audience data and online marketing’s largest source of user intent data, announced a partnership with Efficient Frontier, a leading global performance marketing company with [...]
Internet Ad Revenues Break Records, Climb to More Than $12 Billion for First Half of ’10
Search Remains Strong, Digital Video Soars as Display Gains Momentum—Double-Digit Growth in Online Advertising Is Back NEW YORK – The Interactive Advertising Bureau (IAB) and PwC US released the IAB Internet Advertising Revenue Report for the first half of 2010. Internet advertising revenues in the U.S. were at $12.1 billion in that period, setting a [...]
Yahoo! Makes Searching More Relevant, Productive and Fun
New Features Help People Explore Their Interests and Do More SUNNYVALE, Calif. – Yahoo! (NASDAQ:YHOO) introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment [...]
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