The AdGooroo Q4 2009 Search Engine Advertising Report is now available for download. You may access this report at no charge (link below).

Highlights of the Q4 2009 Search Advertising Report
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Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud

AUSTIN, Texas – Click Forensics®, Inc., a leading provider of online advertising verification solutions, opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The technology, designed to complement existing brand safety solutions, also features analytics to measure the effectiveness of display ad campaigns at reaching their desired audiences. Online advertisers, agencies and ad networks using the platform will benefit by reducing ad spend wasted on unwanted and ineffective impressions, which will improve overall campaign ROI. Organizations interested in participating in the beta program, can visit www.clickforensics.com/display.
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Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year

Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.
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New report helps marketers protect their domains and brands in the New Year

CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, unveiled its Hijacking Report, an advanced feature of Trademark Insight, which enables search marketers to identify and take action against other advertisers illegally using their domain name in ad copy.
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Search Engine Strategies Chicago 2009

CHICAGO – Today at the Search Engine Strategies (SES) Chicago conference, experts from Clix Marketing, Click Forensics, Pepperjam and Page Zero Media will participate in a panel discussion titled: “Ads in a Quality Score World.” Panelists will explore the impact that the quality of online advertising campaigns has on overall ROI and performance. This includes a detailed overview of various ad quality factors as well as tips on increasing the perceived relevancy of campaigns.
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Yield Web Marketing Suite for Agencies, New Services Launch at ad:tech New York 2009

SAN MATEO, Calif. – Yield Software (http://www.yieldsoftware.com/) announced the launch of the Yield Web Marketing Suite for Agencies and the introduction of a range of new services at ad:tech New York 2009 at the Jacob Javits Convention Center.

By combining and automating the three key elements of search marketing – paid search, natural search and landing page optimization – within a single, secure system, the Yield Web Marketing Suite for Agencies enables agencies to lower costs, increase efficiency and improve margins.
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NEW YORK – Reportlinker.com announces that a new market research report is available in its catalogue, Search Marketing Trends: Back to Basics.

As the recession forces many customers to buy less—and be pickier about what they do buy—search is becoming ever more important to marketers. It is the best customer acquisition tool online. The Search Marketing Trends report analyzes the factors
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IRVINE, Calif. – Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, announced that their flagship search site, www.local.com, has been ranked as the 10th largest search engine in the U.S. by the Nielsen Company.

The Nielsen Company reported their MegaView Search data for the top U.S. search providers for August 2009. Nielsen MegaView search data includes total searches, unique searchers, and search share, among other search figures.
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