Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com

Montreal-based Acquisio is a SaaS (software as a service) company that offers a pay-per-click (Google Adwords, Yahoo Search Marketing, MSN AdCenter) management software designed specifically for advertising agencies. The tool, Acquisio SEARCH, allows campaign managers to launch, manage, and optimize all of their client’s campaigns from a single interface, without the need to log into Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting for designing and building beautiful client-ready PDF reports to help you save even more time.

Company:         Efficient Frontier
Stand:         Track Sponsor
Media Contact:         Merinda Peppard
Phone:         2071665220
E-mail:         sales-europe@efrontier.com
Web:         www.efrontier.com/uk

Efficient Frontier is the market and technology leader in providing paid search marketing solutions. The company provides the most powerful, most effective search engine marketing technology and comprehensive strategic and tactical services, to ensure that clients with large-scale, complex search marketing campaigns can achieve the highest possible return on investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, risk reduction and campaign growth. The company is headquartered in Sunnyvale, USA with offices in New York, the United Kingdom, France and India and licensing partnerships in Japan and Australia. Please visit www.efrontier.com/uk and blog.efrontier.com.

Company:         The Search Monitor
Media Contact:         Laura Nolte
Phone:         321-206-9705
E-mail:         laura@greentheoryinteractive.com
Web:         www.thesearchmonitor.com

The Search Monitor provides real-time competitor monitoring software. TSM crawls and monitors Google, Yahoo, MSN, social media, and shopping engines daily and can be geo-targeted. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies; (2) to police brand use in ad copy, display urls, and branded keyword sponsors; (3) to identify and measure brand buzz; and (4) to police affiliate marketers for compliance with affiliate programs.

Company:         WebTrends
Stand:         309
Media Contact:         Thomas Flischer
E-mail:         Thomas@octopuscomms.net

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimise their customers’ online experiences.

For more information, visit: www.webtrends.com

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based on an analysis of 92 billion impressions and 600 million clicks across a portion of Efficient Frontier customers, which includes some of the world’s largest brands. The results of the research indicate that Google has maintained its hold on the search advertising market with 76 percent market share, and Yahoo continued to increase its presence, gaining 3 percent market share year-over-year. Despite the economic downturn and reports of the erosion of other marketing channels in 2008, the index of Efficient Frontier customers included in the Q4 report saw a minimal 8 percent decrease year-over-year, while the retail sector saw a 9 percent uptick in spending year-over-year, an indication of the strength of the search marketing channel.

According to industry research firm, eMarketer, “search ad spending may not be recession-proof, but it is proving to be recession-resistant.” eMarketer estimates that although the rate of growth is projected to fall over the next three years, search ad spending growth will continue to be positive, in double digits every year until 2012 when it will rise again to nearly 14 percent.*

“Search engine marketing remains the most accountable sales and client acquisition channel on or offline,” said James Beriker, President and CEO of Efficient Frontier. “To continue to achieve stellar results, the current recession has made it even more critical for search marketers to know their metrics and manage campaigns based on actionable market, sales funnel and conversion data. The reason we work with more than 150 of the most sophisticated search marketers in 20 markets worldwide, and manage more spend than any other firm, is that we use math to automate the process of accurately modeling data and making the right overall strategy and keyword bidding decisions to deliver optimal performance, no matter the market dynamics.”

The Efficient Frontier report shows that Google’s market share leadership was backed by significant gains from Google Content, which experienced 63 percent growth in 2008, clearly reflecting Google’s ongoing focus on improving its targeting and monetization capabilities across the AdSense network. Yahoo, which increased its market share by 1.9 percent in Q3, added another 0.5 percent in Q4 to close out the year with a 3 percent annual gain and total 20 percent market share. Microsoft Live Search now represents 4.2 percent of total search advertising spend for advertisers in the Efficient Frontier index.

ROI Trends

Interestingly, a closer look at spending between the months of September and December 2008 revealed that ROI dropped in most verticals between September and October due to the economic downturn. This led advertisers to reduce budgets and focus on maintaining a positive return. This shift suggests that SEM advertisers have moved from a volume strategy to an ROI and efficiency strategy where budgets are adjusted dynamically to maintain a targeted ROI despite a reduction in search volume. Leveraging Efficient Frontier’s technology and services, its customer-base improved ROI in Q4 by 1 percent year-over-year and 3 percent quarter-over-quarter.

“When shifts in the online marketplace make it more difficult to deliver the desired results, advertisers must depend on the right technology to do the heavy lifting,” added Beriker. “This is where our customers have a distinct advantage. The move at the end of Q4 from a volume model to an ROI and efficiency model needed to happen instantaneously for advertisers to benefit. Our proprietary technology combined with the sophistication of our customers made that shift possible.”

Additional Search Engine Marketing Trends

* Large vs. Small Advertisers: Small advertisers in the U.S. accounted for a greater decrease in search advertising spend than larger, more established brands. Advertisers spending less than $50,000 per month cut spending by 23 percent year-over-year, with many of the cuts coming between Q3 and Q4 of 2008. Companies that spent more than $200,000 per month only reduced spending by 9 percent over the same time period. These margins are typical during a recession when larger, more sophisticated brands aggressively utilize the search channel to drive revenue and sales while strengthening their position.
* Overall Impression Trends: Overall impressions for search engines are down 6 percent year-over-year. From Q4 2007 to Q4 2008, Google experienced a 3 percent decrease, while Yahoo lost 13 percent impression volume. Microsoft Live garnered 21 percent more impressions in Q4 than in Q3 2008 and gained 18 percent more impressions year-over-year.
* Click-Through Rate Trends: Overall click-through-rates (CTRs) in search were relatively flat year-over-year, gaining only 2 percent. While Microsoft Live Search had higher CTRs than all other search engines from Q1 to Q3 of 2008, it dipped below Google Search in Q4 2008. Google Search CTRs decreased by 2 percent year-over-year, while Yahoo CTRs improved 3 percent year-over-year. Google Content CTRs increased 150 percent year-over-year.
* Cost-Per-Click Highlights: Overall search cost-per-click (CPC) is down 5 percent year-over-year. In the last quarter of 2008, Google Search’s CPC declined by 8 percent, while Microsoft Live Search declined by 3 percent and Yahoo Search declined by 1 percent. Microsoft Live Search has consistently maintained a higher CPC than all other search engines, indicating that advertisers are willing to pay a premium for a high quality, albeit smaller audience.

Trends by Vertical Market

* Automotive: 15 percent decline in spending over 2007, due primarily to lower impression volume, reflecting weakness in consumer demand.
* Finance: 25 percent decline in spend over 2007, with impressions up by 5 percent reflecting high customer demand for financial services, with but fewer qualified conversions.
* Retail: 9 percent increase in spend over 2007, reflecting the strength of the channel in price comparison and shopping efficiency, particularly for more established online brands that increased spend to reach revenue goals.
* Travel and Entertainment: 24 percent decrease in spend year-over year, primarily due to reduced traffic volume, which is down in by 18 percent in the sector year-over-year.

The complete U.S. Search Engine Performance Report: Q4, 2008 is available for download from the Efficient Frontier website.

Research Methodology

Analysis for the Efficient Frontier report was based on data from a fixed sample of the overall Efficient Frontier U.S. customer base from Q4 2007 through Q4 2008, and covers nearly 92 billion impressions and 600 million clicks on search and content ads on Google, Yahoo and Microsoft Live Search. The report includes data from advertisers in the financial services, travel and entertainment, retail, automotive and business-to-business verticals.

About Efficient Frontier

Efficient Frontier is the worldwide market and technology leader in providing search engine marketing (SEM) solutions for large advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services to manage more than $750 million in annual search spend globally. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive search marketplaces. The company has over 200 employees and is headquartered in Sunnyvale, CA with offices in New York, the United Kingdom, France, Germany, Hong Kong, and India, and technology licensing partnerships in Japan and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com/.

*eMarketer: Search Ad Spending: Reactions to a Recession, January 2009

CHICAGO – The 2008 SES Chicago Conference & Expo (http://www.searchenginestrategies.com/chicago) announces a lineup of sessions that cover intermediate-level and advanced tools and strategies to improve campaign performance, optimize website content, and take existing SEO and digital marketing knowledge to the next level. This year’s SES search conference takes place at the Chicago Hilton, December 8-12, 2008.

This year’s program, developed with feedback from SES alumni, provides intermediate and advanced attendees with new ways to boost their organizations’ profitability, which is more important than ever in the current economic climate. SES also provides the ultimate atmosphere to network with peers, connect with clients and prospects, and share compound strategies to strengthen their business’s visibility online. For the intermediate attendee, SES offers the following sessions:

* Universal & Blended Search – Industry gurus will describe how search, marketing and information seeking is changing the industry that follows the search. This ongoing series on universal search will include research data available only at SES.
* Igniting Viral Campaigns – In a world dominated by behemoths like MySpace and YouTube, small- and mid-sized companies must break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with buyers. This session unveils the secrets of Web 2.0 techniques that enable companies to stand out.
* Social Media Optimization – Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. Hear tips from search marketers who have discovered what works today and what to avoid.

Advanced search marketers will whet their craving for fresh insights by attending:

* Advanced B2B – This seasoned panel of B2B marketing professionals will share the latest tips and trends in using search to find those niche decision-makers that drive your business.
* Duplicate Content & Multiple Site Issues – More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? What if you have listings that are similar in nature? What happens if you syndicate content through RSS? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.
* Advanced Link Building – How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session.
* Black Hat, White Hat & the Best Kept Secrets to Search – Some say that “black hat” search marketers will do anything to gain a top ranking and others argue that even “white hat” marketers who embrace ethical search engine optimization practices are ultimately trying to game the search ranking system. This no-holds-barred interactive session will include an exploration of the latest black and white issues.

Organized and hosted by SES Advisory Board Chair Kevin Ryan, SES Chicago delivers new, actionable information needed to grow your site’s online visibility immediately. Intermediate and advanced attendees at SES will quickly learn how to enhance their existing search engine marketing and search engine optimization knowledge and to ensure they are well-versed in the most complex and advanced search developments.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

About SES

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

CHICAGO – Search Engine Strategies (http://www.SearchEngineStrategies.com) educates tens of thousands of delegates each year. With more than 60 sessions designed for every skill level, SES Chicago 2008 provides the ultimate atmosphere for those seeking opportunities to grow their knowledge of SEO/SEM, network, further their career development and strengthen their business’s visibility online. The SES event takes place at the Chicago Hilton, December 8-12, 2008.

For those professionals new to search engine marketing, SES provides a lineup of introductory sessions that aim to cover the most basic tactics, answer questions, and provide insight on must-have SEO skills. New in this year’s agenda is the First Timer’s Guide to SES and SEM. This session will walk attendees through the “SES experience,” including the logistics, networking opportunities and special event details, thoroughly preparing participants for a whirlwind week. Additionally, this session will present a sneak peek to the Introduction to Search Engine Marketing session that will be held on Tuesday.

Additional sessions geared toward newbies include:

* Landing Page Testing & Tuning: This session looks at ways to test and tweak landing pages to convert visitors into buyers. The session is designed for those who are already familiar with how paid placement works.
* Link Building Basics: Discover how search engines rely on link analysis as an important component for rank web pages, and how building quality links appropriately will increase traffic to your site.
* SEO Tools: This session will outline the tools to help search marketers accomplish tasks including indexing, competitive analysis, site ranking, diagnosing and remedying problems, page level information, site level information, on-page optimization and much more.
* Social Media Optimization: Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through “tagging” can be a great way to tap into links and search-driven traffic. Hear how-to’s and tips from search marketers who have discovered what works today and what to avoid.
* Search Advertising 101: Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
* Search Advertising Tools: In order to get a leg up on the competition, successful search engine marketers need to be armed with the latest tools of the trade. This session will explore a range of popular search engine advertising tools – both free basic tools and advanced paid offerings – along with some important features to be aware of.
* Site Clinic and Contextual Ads & Ad Sense Clinic: These interactive sessions take volunteers from the audience and examine their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements, and to gain more traffic from search engines.
* Ad Copy Continuity Clinic: Ad copy and landing page content must be in alignment with each other to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.

Organized and hosted by search authority Kevin Ryan, SES Chicago delivers real-time actionable information you need to grow your business. SES beginners will quickly learn how to maximize the search engine marketing and search engine optimization opportunities to ensure they are well-versed of the latest search developments and solutions in this area.

To register for the conference and pay the early bird rate of $1,795 by November 21, visit www.searchenginestrategies.com/chicago/registration-details.html. SES Chicago Expo-only passes are free in advance.

For more information on SES Chicago and other shows in the series, see http://searchenginestrategies.com/chicago.

About SES

Search Engine Strategies (SES) is the leading global conference series focused on search engine optimization and search engine marketing (SEM). SES, ClickZ, Search Engine Watch, and their associated conference series ClickZ Events are part of the Interactive group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

LOS ANGELES – Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360 (www.magnify360.com), a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.

Google Cost Optimizer synchronizes in real-time to clients’ Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients’ actual dollar values:

- Individual keyword phrase return on investment (ROI) in real-time

- Cost per click in real-time

- Revenue per click in real-time

- Conversion rate in real-time

- Dollar value lead scoring in real-time

- Campaign ROI in real-time

With this level of granularity into individual keyword and visitor ROI and cost per acquisition (CPA), search marketers can easily manage the performance of their campaigns. magnify360’s Google Cost Optimizer provides the ability for marketers to quickly tie individual leads and/or customers to the exact keyword phrase that generated their click and conversion, indicating which keywords to bolster and which to abandon. This is also possible at the visitor segment or profile level.

“In order for businesses to survive this recession, marketing must be more efficient,” said Olivier Chaine, ceo and founder of magnify360. “We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny.”

The data delivered through Google Cost Optimizer’s reporting also communicates the most effective landing page design and content for each keyword and associated visitor segment or profile. Because this information is available in real-time, optimized landing pages for specific keywords and profiles can be deployed much more rapidly.

For clients looking for turn-key landing page optimization, magnify360 offers complete services from creative to html and optimization that rely on the magnify360 Platform and its Google Cost Optimizer tool. Clients can launch optimization with magnify360 in as little as 48 hours. magnify360 plans to launch comparable campaign management tools to the magnify360 Platform for Yahoo!, MSN, Commission Junction (ValueClick), and Atlas this Quarter.

magnify360 brings the reality of 1-to-1 personalization to the online user experience. Based in Los Angeles, CA, magnify360 provides a software-as-a-service (SaaS) platform, called the magnify360 Platform, that optimizes the performance of websites, microsites and landing pages through dynamic content personalization. The magnify360 Platform combines behavioral targeting, multivariate testing and predictive modeling to maximize the performance of online marketing. Enterprise businesses including Intuit, Citrix Systems, HSBC Bank and 123InkJets trust magnify360 to improve visitor engagement and conversion rates while reducing their customer acquisition costs.

Visit magnify360 at Booth #19 during the eMetrics Marketing Optimization Summit, October 20-23, 2008 in Washington DC.

For more information on magnify360, please visit www.magnify360.com or call 866.861.8878

NEW YORK – Founder/President of Infuse Creative, Gregory Markel, will share his 13 years of search engine marketing expertise while focusing on Apple iPhone Search Engine Marketing Optimization at the 2008 Search Engine Marketing Expo (SMX) East at the Javits Convention Center in New York, NY, October 6, 2008.

During his session, Gregory Markel will provide analysis and insight on how the Apple iPhone is currently used for search as well as tips and advice on approaches to integrated marketing strategies utilizing no cost/low cost to high level web site, iPhone App & Store, social, video, press release, and viral techniques to maximize the power and visibility of one’s iPhone search marketing related efforts.

Many well known websites are still not iPhone friendly and while Flash video is the defacto standard for online video, it cannot be viewed on an iPhone, therefore Gregory will also discuss approaches to making a site iPhone friendly as well as how to offer a iPhone friendly video experience to site visitors at zero cost thanks to a free YouTube mobile video feature.

About Gregory Markel and Infuse Creative: www.infusecreative.com

Gregory Markel and Infuse Creative have provided search marketing services, consulting, and vanguard technology to an extremely diverse variety of clients including: New Line Cinema, Warner Bros, Mazda, The Beatles, Gibson Musical Instruments, Pacificare, The BBC, Ed Hardy, Led Zeppelin, CBS, FOX, The National Geographic Channel, Participant Media, Realty Executives International, Sony, Universal Vivendi, and many more over the last 7 years.

About Search Engine Marketing Expo East (SMX):

http://searchmarketingexpo.com/east

SMX — Search Marketing Expo — is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated generations of search marketers.

SAN JOSE, Calif. – Recognizing innovation in the search industry, the first annual Search Engine Strategies (SES) Awards were announced this week at Search Engine Strategies (SES) San Jose http://www.searchenginestrategies.com/sanjose). The SES conference, which wrapped up today at the San Jose Convention Center, is an international event series for online marketers, digital agencies, webmasters and corporate decision makers.

The SES Awards, presented at keynote and Orion panel sessions throughout the four-day event, celebrate the event’s 10-year anniversary and were created to inspire innovation and encourage new ideas. Judged by a panel of industry experts and the SES editorial staff, the SES Awards honor outstanding search marketers.

The 2008 SES Awards winners are:

Best Search Engine Ad Platform: LookSmart AdCenter

Search Engine with Most Relevant Search Results: Yahoo!

Most Innovative New Search Engine: YellowBot (Young & Associates)

Technology Platform Search Marketers Can’t Live Without: Enquisite (Maven Communications)

Best SEM Technology Platform for SMBs: LocalLaunch; Marchex

Most Innovative Use of Search Engine Optimization: NikeStore (Range Online Media)

Most Innovative Paid Search Campaign: SearchAdNetwork; Building Blocks for LEGO’s Paid Search Media (iCrossing)

Best Social Media Marketing Campaign: Beaches of South Walton (USDM.net)

Best Business-to-Business Search Marketing Campaign: Microsoft Small Business Center (iProspect)

Best Multi-National Search Marketing Campaign: iCrossing Integrates Global Search Campaign for LEGO

Best Use of Local Search: US Small Business Administration-Business Gateway Initiative

Best Integration of Search with Other Media: The Tudors/Showtime (Outrider)

Most Effective Use of Web Analytics: Four Seasons Hotels and Resort (Acronym Media)

Best Web Analytics Platform: Omniture

Most Advertiser-Friendly Search Engine: Matchpoint.com

Editor’s Choice: Matt Cutts, Software Engineer Guru, Google

Led by search authority Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is the preeminent source of practical knowledge for search marketers.

“Innovation is the name of the game in this industry as it continues to evolve,” said Ryan. “By recognizing those who are developing extremely effective and creative work, we know we’re inspiring others to drive this industry toward excellence.”

Since 1999, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. The conference provides attendees with more than 80 sessions designed for every skill level.

For additional information about the San Jose event and other conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

SAN JOSE, Calif.–(BUSINESS WIRE)–Richard Stokes, AdGooroo founder and chief gooroo, reveals successful search marketing tactics known only by a small amount of search advertising’s elite in his new book, Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords.

“Mastering Search Advertising conveys a ton of insights that go well beyond well-trodden AdWords knowledge. It puts hard numbers on a lot of things that I’ve believed but been unable to prove, about what makes the top 3 percent dominate the search engines,” says Perry Marshall, author of Ultimate Guide to Google AdWords. “…Those who want to prevail in hyper-competitive markets need this book.”

In the book, Stokes not only describes the basics of launching a pay-per-click campaign but also dissects the complex practice into a step-by-step process focused on achieving outstanding marketing strategy for any business. With more than 15 years experience in the industry, Stokes offers readers graphic representations and case studies, as well as his own real-life examples, based on years of competitive intelligence data from AdGooroo, the same data utilized by top search agencies and brand marketers.

“Readily available marketing tips and tutorials, accessible on the Internet and other public forums, tend to be outdated or incorrect, while the techniques that really deliver results are kept close to the chest of those in the dominating minority,” explains Stokes. “This doesn’t have to be the case, and the book provides the majority of search marketers with the tools and insights they need to improve their performance and level the playing field.”

Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords is available through Amazon.com and all major book stores. More information and complimentary sample chapters are available on AdGooroo’s Web site at http://www.adgooroo.com/mastering_search_advertising.php.

About Richard Stokes

Richard Stokes, AdGooroo’s founder and chief gooroo, is a successful entrepreneur, general manager and Internet marketer, with 15 years experience in high-profile technology and marketing roles. Stokes graduated from the University of Illinois at Urbana-Champaign with a bachelor’s degree in computer engineering. He received his MBA in marketing, entrepreneurship & technology management from Northwestern University’s Kellogg School of Management.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.

- WebTrends Appoints New CEO: the Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company’s new president and chief executive officer following the resignation of Dan Stickel. Yoder was also appointed to the company’s Board of Directors.
In naming Yoder as CEO, the board turned to a WebTrends insider with seven years of experience at the company, and who most recently led WebTrends to its most successful quarter in history as its vice president of sales. He also has been one of the key executives leading the company’s long-term strategic planning, and has over 20 years of global business experience.

- MIVA Direct Signs Co-Branded Toolbar Distribution Agreement with Comercio Mas
The agreement has seen the development and launch of a co-branded ALOT Esmas.com toolbar that features buttons providing users with one click access to different channels of the Esmas.com portal. The new toolbar also includes site search and full web search functionality, displaying both algorithmic results and sponsored links. The new toolbar is being promoted across the Esmas.com portal; it is expected that the new toolbar will also be promoted by MIVA Direct through its ongoing direct response marketing program.